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Analytics Blog Posts

  • Anna Lewis
    Setting Up and Using Custom Reports in Google Analytics

    google analytics custom report - front imageInstalling Google Analytics tracking code on your site is not the sign of a mission accomplished, it’s the start of a journey into unravelling the data behind your site. From here you can work out how to improve it to increase the return from your site.

    One simple way to make Google Analytics easy to use, in order to get the best data for what you need, is to set up a few custom reports with the data that you want. These can then be set up to show on dashboards when you log-in, so that all your key numbers are easily accessible and actionable.

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  • Anna Lewis
    Advanced Analytics by Anna Lewis at Think Visibility 7

    Anna Lewis at Think VisibilityThis weekend I had the pleasure of attending and speaking at the fantastic Think Visibility conference. Massive thanks to Dom and his amazing team for organising such a fun event. Read more

  • Anna Lewis
    Exciting Real Time Search Results in Google Analytics

    real time google analyticsOne of the recent new additions to Google Analytics is Real Time reports, an exciting place to see how many people are on your site right now! To see the data go to the Home tab and it is the first option on the left called Real-Time (Beta).

    What can the Real Time Report be used for?

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  • Anna Lewis
    AdWords Segmentation to Improve Results - Part 1, Users

    AdWords data segmentsThere are many ways to optimise an AdWords account, from improving the structure to implementing ad extensions, but one of the most important things is to improve your results from analysing the data. This is the first in a series of posts about data segmentation.

    Some people don’t like to get in to the nitty gritty numbers and get scared by spreadsheets, but the methods I’m going to cover make understanding the numbers easy and simplify your optimisation, and for once, my post won’t require you to open a spreadsheet! Unless of course you want to…

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  • Mike Essex
    Why Too Much Ranking Can Make You Blind

    RankingsAs SEO’s we’re all trained to scrutinise numbers and emphasise every gain in those numbers as a big achievement. Focusing on rankings alone, or an improvement in Twitter followers as the main achievement for a month is not enough when developing an effective strategy. Worst of all, obsessing over rankings and statistics can make you blind to the things that really matter – sales, return business and customer opinions.

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  • Anna Lewis
    AdWords Segmentation Part 2 - Strategy and Conversion Analysis

    AdWords StrategyFollowing on from my post about why segments are so beneficial and how to look at AdWords demographic data segments this post covers segments for analysing your strategy. This includes:

    • Destination URLs performance
    • Placements
    • Search Terms
    • Conversion Name / Purpose

    Read more

  • Anna Lewis
    Introduction to Multi Channel Funnels

    multi channel funnelsGoogle have announced that multi channel funnels are now available in every profile. This functionality is a whole new area within the updated interface that enables you to see each touch point on the site before a conversion.

    Previously data in Google Analytics only reported on the last click before a conversion, which meant that if people found your site through social media, or long tail organic searches but came back to your site via a brand search the conversion would only have been attributed to the brand search.

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  • Arnold Ma
    New London Google Office - Learn with Google Day

    Google LogoYou know you are working in digital marketing when you are actually excited about visiting the Google office. Well, that was me this morning, especially as they have just moved their London office to a brand new building near High Holborn. It’s so new I can even forgive Google for not having it on Google Maps – I’m just bitter because Google maps led me to a small theatre near Covent Garden…

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  • Anna Lewis
    How to Set Up Google Analytics Goals

    GoalsWhile using any analytics software for your website it is very important to make sure you are tracking how people convert on your site, otherwise you can never get the full picture and understand how successful your site is.

    In addition to E-commerce tracking for online shops, Google Analytics offers goal tracking to enable you to track several things that could be seen as conversions. Including visits to a URL, Time on Site, Pages per Visit and now Events. This post will take you through the basics of setting these up and explain how they can be useful to you.

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  • Anna Lewis
    What are the Benefits of Google Analytics Ecommerce Tracking?

    google analytics ecommerce trackingIf you have a website that sells products this post is here to help you understand the benefits of adding Google Analytics Ecommerce tracking to your site.

    Simply put, just adding a small amount of extra code in the back end of your site will allow you to gather data to see which traffic sources have been most profitable. This then enables you to work out your marketing ROI very easily. Who would say no to that kind of data?!

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  • Anna Lewis
    First Click v. Last Click Attribution in Google Analytics and AdWords

    ConversionsThere is a fundamental difference in the way that Google Analytics and AdWords report traffic mediums and which mediums lead to conversions; one of reasons why the numbers will always vary. Read more

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