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Analytics Blog Posts
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- Analytics
- 25th Jan 2013
- 59 Comments
The Complete Google Analytics Event Tracking Guide Plus 10 Amazing Examples
Over my time working with Google Analytics accounts I have come across many reasons to use Event Tracking, so much so that I now wonder why there are still websites out there that do not utilise this fantastic resource. Here, I’m going to explain what it is, the benefits, the code and examples, covering my favourite things to use Event Tracking for. -
- Analytics
- 17th Sep 2012
- 18 Comments
24 Moans About Web Design & Usability From a Grumpy SEO
Us English love a good moan; the weather’s too hot, the weather’s too cold, summer’s over already, the banks have ruined the economy, etc. I confess I also partake in a good old whinge on an increasingly frequent basis as the years tick by. -
- Analytics
- 2nd Jul 2012
- 17 Comments
Top 15 Most Useful Advanced Segments in Google Analytics
Advanced segments in Google Analytics are one of the most valuable tools to anyone looking to understand their website performance better. If you’ve not used them before I recommend you check out my how to set up advanced segments guide first. This post includes some of my favourite segments, why they’re useful and a link so that you can use them in your Google Analytics account too. Read more -
- Analytics
- 16th Apr 2012
- 16 Comments
15 Ways to Sell or Promote your Products Online
If you run a large ecommerce website or just sell products online in your spare time at home, there have never been a greater number of places to promote or even sell your products online. -
- Analytics
- 14th Sep 2012
- 15 Comments
#BrightonSEO Quickfire Analytics – 7 Freebies in 7 Minutes
As this post goes live, I am talking at BrightonSEO. It’s the end of the day, there have been many fantastic talks so far, the sun is setting over a beautiful horizon, the people of Brighton are moving from work to bar… I’m getting off topic!This post covers everything I talked about and probably has more detail than the talk itself. I’ve even included links to 11 custom reports or dashboards that you can use yourself. Yes, I really am that kind (sometimes)!
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- Analytics
- 29th Nov 2012
- 15 Comments
Making the Best of a Bad Situation – Surviving (not provided) Keywords in Google Analytics
Any user of Google Analytics will understand the value of knowing what keywords bring in your organic traffic. However, we can no longer ignore the dramatic and unwavering increase in the number of “(not provided)” keywords, making it more difficult than ever to effectively analyse our organic traffic.
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- Analytics
- 14th Jun 2011
- 14 Comments
What Does Bounce Rate Mean and Why is it Important?
Google Analytics can be confusing to the untrained eye, however the majority of it is all very straight forward once you get the hang of the terminology and data available. One of the most common stumbling blocks is understanding what Bounce Rate means, as it’s reported widely throughout Google Analytics. This post will take you through what Bounce Rate is, what is a good bounce rate and how to improve your bounce rate. -
- Analytics
- 10th May 2011
- 10 Comments
How to Track Clicks on a Link in Google Analytics
Do you have external links on your site? Links to PDFs? Advertisements for other websites? Ever wondered how many people click on these? Well, as they don’t lead to a page on your site you might assume that you cannot track them, however – you can! And it’s not too tricky to implement either.
There are two different ways that you could do this; you can either use Event Tracking or Virtual Pageviews. There are pros and cons to both methods and it will depend on the content as to which method you will want to use. This post will take you through how to set up tracking for both methods, if you’re looking to track other links, look out for another post later on!
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- Analytics
- 4th Apr 2013
- 10 Comments
What Is Universal Analytics And Why Is It So Awesome?
For many years now digital marketers, such as myself, have relied upon data from Google Analytics to help us understand the activity on our websites. The limitation with this is Google Analytics offers visit centric data meaning, that upon returning to our website, user interaction is tracked as a new visit… Enter Universal Analytics – A new technology within Google Analytics which allows us to track interaction on a website from a user centric approach. -
- Analytics
- 5th Mar 2012
- 9 Comments
Advanced Analytics by Anna Lewis at Think Visibility 7
This weekend I had the pleasure of attending and speaking at the fantastic Think Visibility conference. Massive thanks to Dom and his amazing team for organising such a fun event. Read more -
- Analytics
- 14th Sep 2010
- 9 Comments
Acquisio Review - Advantages and Disadvantages
We recently signed up for a month long trial with Acquisio, a Pay Per Click campaign management tool that is aimed at agencies around the world. Read more
