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Lucy Griffiths

Motion Charts – Data Brought To Life

8th Oct 2009 Analytics | No Comments


The multi-dimensional graph which brings your data to life before your eyes.

Have you had a chance to use the new Motion Charts feature in Analytics? I would recommend you spend some time reviewing your Motion Charts in your Google Analytics Account to obtain an understanding of the patterns of your  traffic and conversions.

Motion Charts allows you analysis and visualise the data in five different dimensions:

  • x-axis
  • y axis
  • time
  • colour of bubble
  • size of bubble

By reviewing the data over time you are able to identify trends and patterns which you may not be able to identify in a more traditional number and table format. The use of trails enables you to see the trend developing over time and very quickly any emerging trends are highlighted.

It is important you understand what you are trying to achieve by using Motion Charts, as it can be very easy to get lost in the data.

With Christmas approaching, Motion Charts are a very fast and effective way to remind you about last Christmas’s seasonal trend. By setting the time ranges you can look back over last year’s Christmas activity and see over time which keywords performed well as a consequence of new or returning visitors. Remember this may not necessary be the one which delivered the highest amount of traffic or the highest number of transactions. By expanding upon these keywords you can make them work better for you this year.

For more information on how to set up this Motion Charts see the Google Analytics Help.

Alternatively take a look at the Motion Chart Video on the Google Business Channel on YouTube for more information.

If you would Koozai to look at the Motion Charts for your website, then please review our Analytics Consulting Services.

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Lucy Griffiths About the author

Lucy Griffiths

Lucy is an Internet Search Specialist focusing and working with clients on Search Engine Optimisation (SEO) and Pay-Per-Click (PPC) strategies.

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