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Last week, Google released the latest wave of updates to Google Analytics. New functionality includes:
- Up to 20 goals per profile
- Engagement Goals including Time on Site and Pages/Visit
- Expanded mobile reporting to enable you to see how mobile users interact with your site.
- Advanced analysis features allows you to add a secondary dimension to the reports.
To find out more check out the videos on the Google Analytics Blog.
Google Analytics has also become intelligent. Analytics Intelligence can be set up to notify you when something occurs in your data patterns for example a traffic surge. This will allow you immediate identify the issue and find out what needs doing.
In addition, all of the above multiple custom variables have been included within the tracking API making it easier to share Custom Reports and Advanced Segments.
Over the next couple of months we will be looking at the new features in more depth and showing you how your website can benefit from them.
For now, you can get to understand a little bit more about the updates at the Google Analytics Blog, which has a range of videos to explain the new features.
Lucy Griffiths
Lucy is an Internet Search Specialist focusing and working with clients on Search Engine Optimisation (SEO) and Pay-Per-Click (PPC) strategies.
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