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Samantha Noble

Landing Page Design Tips

4th Aug 2009 Analytics, Conversion Rate Optimisation | 1 Comment


Every landing page can be improved upon and no landing page converts 100% of its visitors. This blog post contains some ideas that may help you to improve your landing page conversion rate.

Landing page testing is becoming more and more popular with advertisers all over the world and it is not uncommon to see improvements in conversions of over 30%.

Google Website Optimizer is a free and simple tool that works hand in hand with Google AdWords and Google Analytics to give you the power to increase the number of conversions your website generates.

Listed here are eight simple ideas that have been known to deliver a huge increase in the number of conversions a web page generates.

Avoid Capital Letters

Using capital letters can be seen as shouting and appears harsh on the eye.

Colour Scheme

Keep the number of colours applied to the overall design of your web page to a minimum. Two or three colours often work best.

Above the Fold

Unless a visitor to your site is captivated immediately, the likelihood of them scrolling further down the page to read more is very slim. Ensuring that all key messages and call to actions are visible above the fold can have a significant impact on conversion rate.

No White Text

White text on a darker background can often blend in too well on a page making it hard to read. Where possible use black text on a lighter background to really catch your visitor’s eye.

Font Type

With so many different fonts types to choose from and each web page designer having a personal favourite, how do we know what font to use?

Many landing page tests have been conducted over the years and the top three font styles to use are:

  • Arial
  • Helvetica
  • Geneva

Font Size

More and more web pages are using larger font sizes to try and draw attention to certain elements on a page. This can actually have a negative impact and can drive visitors away from a site.

It is best to keep the font size on a page to either 10 or 12 depending on your audience. I would suggest size 12 if your target audience is under the age of 10 or over the age of 60.

Left Aligned Text

The human eye is used to reading text on a page from left to the right. Where possible keep all content on your web page left aligned and avoid centre aligning text unless completely necessary.

Underlining Text

Avoid underlining any headings or text unless it links through to a new page. Most web users have now become accustomed to underlined text meaning it is a link.

Blue Links to Purple Links

Ensure that the colour of any links that have been clicked change from blue to purple. This clearly highlights to users which links they have clicked and which links they have not.

Pay per Click traffic is easy to control and is great for testing changes to landing pages. If you would like any help testing your current landing page designs with your Pay Per Click traffic, contact Koozai today.

If your looking for some ideas on elements to test, check out my latest blog on Landing Page Tests.

For more information on our Landing Page Optimisation services, contact Koozai today.

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About the author

Samantha Noble

Samantha Noble is the Marketing Director at Koozai; having worked within the marketing industry for over nine years, Sam has a plethora of marketing knowledge. With a strong understanding of digital marketing techniques, Sam will be covering all aspects of search and the industry in general.

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