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by Lucy Griffiths on 5th March 2009
Clearly you need to be talented to work at Google. Sometimes though, this can lead to a superiority complex and following hot on the trail of Google CEO, Eric Schmidt, calling Twitter a “poor man’s email”, it’s now been reported in MediaPost that their analytics evangelist, Avinash Kaushik, has made a comment that “hits”, far from being a way of measuring online success, is actually an acronym standing for “How Idiots Track Success”.
Whilst there may be a degree of truth in the point, the way the message was delivered could have been delivered more subtlety.
In terms of success criteria, he does goes on to make a valid point that bounce rate is a more meaningful measure of how successful your site is performing. Obviously, there are many ways to drive traffic to a website but if visitors aren’t finding what they want when they arrive, why bother spending time and money on getting them there in the first place?