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by Ben Norman on 3rd June 2008
Many website owners may be looking at their analytics accounts and thinking “I’m sure I am getting more traffic than this?” The chances are, they actually are!
The way to cross reference this is to regularly check your analytics data against your website’s log files and that way you will be able to see just how many visitors are invisible to your analytics account. Whilst this won’t help with other statistics like bounce rate, it should at least give you an indication of where you stand.