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Are You Getting More Traffic Than You Think?

Ben Norman

by Ben Norman on 3rd June 2008

Many website owners may be looking at their analytics accounts and thinking “I’m sure I am getting more traffic than this?” The chances are, they actually are!

As people are using newer browsers like Firefox, they are utilising more of the useful extensions and privacy options, one of which is an option where you can choose not to run JavaScript.

Now the big problem with this is that if you use a program such as Google Analytics that rely on JavaScript tracking codes to track visitors to your website, visitors with JavaScript disabled will not be tracked.

The way to cross reference this is to regularly check your analytics data against your website’s log files and that way you will be able to see just how many visitors are invisible to your analytics account. Whilst this won’t help with other statistics like bounce rate, it should at least give you an indication of where you stand.

Ben Norman

Ben Norman

CEO and Founder of Koozai, Ben Norman has extensive knowledge of search engine marketing. A regular writer on the subject, Ben’s first book, ‘Getting Noticed on Google’ has sold over 50,000 copies. Ben’s comprehensive knowledge is written in a straightforward and easily understandable way; be sure to read his sought after contributions on the future of Koozai.

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