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by Lucy Griffiths on 16th December 2008
On the 4th Day of Christmas, we present 4 Google Analytics tips:
1. Ensure that the Google Analytics code is implemented on all pages on your site and correctly
How can you expect visitors to be tracked on a page which doesn’t contain any code to record their visit? Also make sure the code is exactly the same as the code shown in your analytics account, don’t make any changes as this could cause in error in the code and prevent good data from being recorded.
2. Set up Goals
Goals are there to help you find out if visitors are doing what you want them to do on your site, whether it be a purchase, completing an enquiry form or signing up to a newsletter. Goals are there to help you get more information out of your data so make sure you use them.
3. Link AdWords account to analytics account
If you are using AdWords you will want this traffic source to be identified within your analytics account so you can monitor your paid visitors’ activity.
Login to your AdWords account, and then click on the green Analytics tab, which is between Reports and My Account. As long as you have the same login email address for both accounts then AdWords should have automatically detected your Analytics account. If you have a different email address for you Analytics account then just, make sure the email address for your AdWords account is listed within the User Manager in Analytics.
You should also make sure that the Auto Tagging is enabled within your AdWords account within your Account Preferences – this should be enabled automatically.
4. E-commerce sites use e-commerce tracking
Shopping sites can enable the e-commerce tracking which Google Analytics offers. This is a little bit more complicated to implement and you may need your web developer’s help.
By implementing the e-commerce tracking you will be able to see sales values and transactions and identify pages which have contributed to a sale. Just remember that Google Analytics is an analytical tool and not a sales system so not all numbers may match exactly to your sales orders.
E-commerce tracking can also be used to track non e-commerce sites but this is slightly trickier, but can provide you with a great insight to user activity.