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Graeme Benge

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Custom Audience Targeting With Facebook

22nd Jan 2015 Social Media | No Comments

Custom Audience Targeting With Facebook

The justification of the carpet bombing approach no longer stacks up. Wastage is a very tangible thing now. Open rates and Click through Rates are now not the “wizzy” jargon that board level bods roll their eyes at.If you are a right minded marketer, constantly building your email list with your CRM, then multi-channel marketing is about to get a bit more exciting for you with a kind of remarketing that DOESN’T require the user to have visited your site. You simply need to have established a relationship. Read more

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