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Our Digital Marketing Blog
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- Analytics
- 17th Jun 2013
- Comment
Ten Types Of Analytical Weaponry To Help Maximise Conversions
Without a comprehensive arsenal of analytical weaponry it is likely that you will never achieve your full potential as a site. Maximising conversions requires a good understanding of user behaviour patterns but luckily a plethora of tools are available to help you achieve this. -
- Analytics
- 14th Jun 2013
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Getting Started Guide to Google Tag Manager for Google Analytics
With a number of advancements in Google Analytics technology recently, I wanted to write this post to bring together how you can make the most of some of these new and exciting features through a simple implementation guide. -
- SEO
- 13th Jun 2013
- 4 Comments
A Guide To Structured Data Markup Implementation Methods
Structured data is becoming ever more prominent. You see it (or don’t if it’s implemented correctly) on a lot of sites and it helps search engines to better understand elements of a site’s structure. The search engines then use the structured data in the search results as rich snippets alongside the normal result or they use them to provide more relevant results for the user. -
- Social Media
- 12th Jun 2013
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89% Of Marketers Feel Social Media Generates More Business Exposure (Infographic)
It’s Guest Post Time!The team at Wishpond have created an insightful Infographic based on research from over 3,000 marketers, conducted by Social Media Examiner. There’s some fascinating stats within that highlight good and bad uses of Social Media and the real results marketers have seen.
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- SEO
- 11th Jun 2013
- 7 Comments
Mastering Local SEO - A Complete Guide (#EdgeBristol)
This morning I am speaking at the On the Edge conference in Bristol on the subject of Mastering Local SEO. This post contains my slides and a summary of the presentation.Local SEO has evolved over the last year. Now more than ever online businesses need a local search strategy, regardless of whether they are targeting a nationwide, international or local audience.
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- SEO
- 10th Jun 2013
- 2 Comments
10 Ways To Add Value To Your Content
After attending the 2013 Content Marketing Show last week, I noticed that there was a common theme throughout a number of the presentations. This theme wasn’t just “content”, as this would be the obvious, albeit most relevant choice, but instead how do we actually add value to the content that we create? -
- Analytics
- 7th Jun 2013
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How To Deal With (Not Provided) Data – With Freebies (#SAScon)
Today, SASCon let me get up on stage in Manchester and present my thoughts on how you can handle the loss of keyword data since Google brought in encrypted search. (not provided) data has since become an ever more prevalent feature of Google Analytics. -
- SEO
- 7th Jun 2013
- 1 Comment
WordPress – The Essential Setup For Bloggers
If you’re a blogger migrating to a self-hosted WordPress.org platform it’s essential you take time to set up your new blog before you hit the publish button. Self-hosted means that you will need to pay extra attention to your blog in terms of upgrades, installations, backups and troubleshooting – and this post will show you what you need to do make sure your new blog is set up properly. Read more -
- News
- 6th Jun 2013
- 2 Comments
Over 200 Tips From SAScon Manchester 2013 (#SAScon)
It’s time once again for SAScon, so we sent three Koozais to Manchester to support one of our favourite search marketing conferences in the UK. With more than 35 speakers, and 33 talks across two rooms and two days, we’ll be posting the key points from each talk for you to bookmark for easy reference in the future. -
- SEO
- 6th Jun 2013
- 4 Comments
Creating a Link Building Strategy - Removing & Disavowing Links Alone Isn’t Enough
I can’t help but think that in a Post Penguin world there is far too much talk of link removal and
Disavowing. Aside from the fact that I’m getting so bored of hearing about it, it’s also an unhealthy attitude for any SEO to be purely focused on cleaning up links. There is more to post-penguin life than removing or disavowing! This post will open your eyes to creating a link building strategy, because if all you are doing is disavowing or removing links, it is not enough and it’s just not cool. #RANT. Read more -
- Paid Search
- 5th Jun 2013
- 2 Comments
14 PPC Professionals Discuss Their Number One Tactics
During our PPC week we asked 12 industry experts for their number one Paid Search tip and the results were fascinating. This led to a discussion internally about what we felt the most important factor was and below you can see the result of that debate with 14 members of the Koozai team debating which tactic they feel works best.
