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Tom Howlett

Tom Howlett

If you’re looking for information on Link Building then read Tom Howlett’s posts. Tom has a specialist insight into link building strategies designed to improve website’s visibility and ranking. He will help you become a master in finding new link sources.

Blog Posts, Videos and More

  • Tom Howlett
    Why You Shouldn’t Buy Links on EBay

    Why you shouldn’t buy links on EBay, or more appropriately why you shouldn’t buy links at all. This is a subject that constantly blights the world of SEO; buying links to benefit rankings goes against the codes of practice at Google and all other search engines, but yet it is still as prevalent as ever.

    The fact that people still do it, and in such high numbers, opens the gates to people who think of the most advantageous link schemes in an attempt to make a bit of money. In this article I have included some existing schemes (including one on EBay, a particular favourite) and some others you might encounter on your journeys.

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  • Tom Howlett
    Monitoring Your Link Profile for Drop-Out Ratio

    LinksLink Building takes up quite a lot of time when optimising a site for Search Engines. Monitoring your links enables you, over time,  to see which channels are bringing you the most links or the greatest level of acceptance.

    A good Link Building strategy is the creation of many links from lots of different types of good quality websites as possible. Some types of websites may however take up lots of your time as they have a small acceptance rate and some may always guarantee a link which remains as long as the site stays live. Read More

  • Tom Howlett
    Matt Cutts on Link Building

    LinksMatt Cutts is the head of the web spam team at Google, he is also widely known as the face of Google who seeks to let us all know about recent developments and pass on advice on how best to manage your website’s presence.

    He does not go into detail about anything which gives away information about how the Google algorithm works for obvious reasons, but he does his best to point us all in the right direction. In this post I thought I would gather some videos from Matt Cutts on Link Building to highlight some of the best practises from Google’s point of view. Read More

  • Tom Howlett
    How to Monitor Your Link Prospects

    Surveillance CamerasLink Building is a highly important area of SEO; your aim should be to build on your online presence while building links to improve your online profile and rankings. A good Link Building strategy involves building links over time; avoid gaining hundreds or even thousands of links in a short period of time. You should aim to naturally increase the number of links to your site over time.

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  • Tom Howlett
    Is There Any Value in No-Followed Links?

    Stop SignThere has been many a debate on the value of no-followed links over the years. Do they present any value when it comes to ranking factors? Are they a waste of time and should they be avoided? The quick answer is that ‘a links a link’ and it should provide some sort of value whether it is do-follow or no-follow. Read More

  • Tom Howlett
    Link Building for an Ecommerce Website

    TrolleyEvery website should have a good Link Building strategy in place. If you run or own an Ecommerce website, your strategy shouldn’t be any different to other websites; the main aim is still to build lots of good quality and relevant links.

    An Ecommerce website does however provide some additional opportunities for links that other website do not. Read More

  • Tom Howlett
    A Basic Guide to Ethical SEO Link Building

    ChainThere has been a lot of talk recently relating to Whitehat and Blackhat techniques for SEO and Link Building. It is generally perceived that Blackhat SEO (unethical) techniques are attempts to manipulate the search engine rankings without providing value for the search terms. Some Blackhat techniques include hidden text, cloaking, paid links, link farms and so on.

    Any Link Building strategy should aim to build a good number of high quality and relevant links over time. Read More

  • Tom Howlett

    Microblogging platforms have exploded over the last year or so. These platforms exist so users can post short messages and share news, links, pictures and videos on the web without having to put in the time, money and effort setting up a WordPress style blog. They’re really popular with users who post photos, images and links to content they have created themselves or that they like. These platforms operate seamlessly with popular social media sites – this makes it easy to share content quickly around the web.

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  • Tom Howlett

    Wish List websites have become popular over the last few years; more and more sites are cropping up with some sort of wish list feature.

    Generally speaking, these tend to be community websites where users can share products they want or already own. They are another social portal where you can engage within the community and share your interests. Read More

  • Tom Howlett

    We have tried to pick out the best social link building tools we use on a daily basis. Social media is a good way of finding and sourcing backlinks for your website and most businesses today with an online presence should have a social media strategy. This is not an exhaustive list, if you know of any other good ones feel free to let us know in the comments below; however, this is a great starting point for anybody looking to expand their link building efforts. Read More

  • Tom Howlett

    Where Link Building is concerned, quality greatly exceeds quantity. Sourcing a smaller number of high quality and industry relevant links is far better than gaining thousands of links from generic low quality websites.

    Higher quality links tend to come from industry related websites (sites related to your niche), these links are more difficult to find and secure. This post aims to help you find some great link building opportunities related to your niche. Read More