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Every website should have a good Link Building strategy in place. If you run or own an Ecommerce website, your strategy shouldn’t be any different to other websites; the main aim is still to build lots of good quality and relevant links.
An Ecommerce website does however provide some additional opportunities for links that other website do not. Read More
There has been a lot of talk recently relating to Whitehat and Blackhat techniques for SEO and Link Building. It is generally perceived that Blackhat SEO (unethical) techniques are attempts to manipulate the search engine rankings without providing value for the search terms. Some Blackhat techniques include hidden text, cloaking, paid links, link farms and so on.
Any Link Building strategy should aim to build a good number of high quality and relevant links over time. Read More
Microblogging platforms have exploded over the last year or so. These platforms exist so users can post short messages and share news, links, pictures and videos on the web without having to put in the time, money and effort setting up a WordPress style blog. They’re really popular with users who post photos, images and links to content they have created themselves or that they like. These platforms operate seamlessly with popular social media sites – this makes it easy to share content quickly around the web.
Wish List websites have become popular over the last few years; more and more sites are cropping up with some sort of wish list feature.
Generally speaking, these tend to be community websites where users can share products they want or already own. They are another social portal where you can engage within the community and share your interests. Read More
We have tried to pick out the best social link building tools we use on a daily basis. Social media is a good way of finding and sourcing backlinks for your website and most businesses today with an online presence should have a social media strategy. This is not an exhaustive list, if you know of any other good ones feel free to let us know in the comments below; however, this is a great starting point for anybody looking to expand their link building efforts. Read More
Where Link Building is concerned, quality greatly exceeds quantity. Sourcing a smaller number of high quality and industry relevant links is far better than gaining thousands of links from generic low quality websites.
Higher quality links tend to come from industry related websites (sites related to your niche), these links are more difficult to find and secure. This post aims to help you find some great link building opportunities related to your niche. Read More
Google’s notorious Panda algorithm update was an attempt to clean up the search engine results pages from low quality websites. Content farms and sites which contained an overloaded amount of poor quality information on various topics were hit hardest, this included various well known article publishing sites like Ezine Articles.
Websites with a higher percentage of high quality unique content generally survived the update and even saw an increase in rankings where others lost out.
Does this update affect any of our link building activities? How can we develop a link building strategy which takes account of this latest algorithm change?
When you have just launched or are about to launch a new website, it is important that you have a good linking strategy to get your site indexed and to place your site in front of your audience.
Here are some tips to get your new website off the ground. Read More
Your website is central to your online presence; it is the most important element in converting visitors to customers. You can have a great link strategy to improve rankings and increase the numbers of visitors to the site; but this can seem like hard work for nothing if they don’t engage with your website.
A website that is engaging can certainly help gain links naturally online. This coupled with a good social media strategy can be a winning formula for success. In this article I will discuss some tips on how to make your website more engaging and how this is likely to help you with your link building and SEO strategy. Read More
The rise of social media has made it essential as part of modern online marketing and link building campaigns. Search engines, especially Google, are paying a lot more attention to links in the social space and it is believed to help site rankings.
Contributing to the social space is a better strategy than trying to fill it with as many links as possible. Here are a few tips which will help you get the most from your campaigns. Read More
It’s easy to constantly repeat the same processes for building links, continuing to exhaust the same channels over and over again. However, a lot of leverage can be gained from analysing what links you already have and what opportunities your site can create. In this article we will discuss some different methods of making the most of these ideas. Read More