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There has been much debate in recent times about whether to focus your optimisation efforts through SEO or by improving the design of your website. When designing a new website, you should consider SEO factors each step of the way. This involves: Read More
Site content and usability metrics are believed to play an important role when it comes to factors involving the ranking of your website. Google particularly are suspected to use various metrics within their algorithm to determine quality websites and this is growing in importance, especially in competitive industries.
We have made a list of important on page elements which will improve your website from a usability point of view. These elements should also help your users understand the context of each page and this practise will also help the search engines understand the context which can have a significant improvement from a rankings standpoint.
1) <title>The Title of the Page</title>
2) <meta name=”description” content=”Description of page” />
3) <meta name=”keywords” content=”Keywords related to page” />
How often have you heard the question what is quality score and why is it so important? The trouble is it’s not an exact science and therefore is a bit of an unknown, but this post will help to explain the influencing elements that go towards developing a strong quality score and what you can do to improve your campaigns.
This post will discuss the reasons why people link to other sites and what motivates them to do so. This in turn can help you think about how you can influence others to link to your website. If you have a site that generates lots of natural links with reasonable regularity, this can be great for improving your authority on the web and in turn can improve SEO rankings.
Sourcing competitor links is a good way of finding good quality sites which can include industry related blogs, directories, forums, bookmarking websites, Q&A sites and many others. These sites could eventually produce some great quality and relevant links for your website. So analysing your competitor links is a great way of finding these sites which you may have missed while utilising other search methods.
Why you shouldn’t buy links on EBay, or more appropriately why you shouldn’t buy links at all. This is a subject that constantly blights the world of SEO; buying links to benefit rankings goes against the codes of practice at Google and all other search engines, but yet it is still as prevalent as ever.
The fact that people still do it, and in such high numbers, opens the gates to people who think of the most advantageous link schemes in an attempt to make a bit of money. In this article I have included some existing schemes (including one on EBay, a particular favourite) and some others you might encounter on your journeys.
Link Building takes up quite a lot of time when optimising a site for Search Engines. Monitoring your links enables you, over time, to see which channels are bringing you the most links or the greatest level of acceptance.
A good Link Building strategy is the creation of many links from lots of different types of good quality websites as possible. Some types of websites may however take up lots of your time as they have a small acceptance rate and some may always guarantee a link which remains as long as the site stays live. Read More
Matt Cutts is the head of the web spam team at Google, he is also widely known as the face of Google who seeks to let us all know about recent developments and pass on advice on how best to manage your website’s presence.
He does not go into detail about anything which gives away information about how the Google algorithm works for obvious reasons, but he does his best to point us all in the right direction. In this post I thought I would gather some videos from Matt Cutts on Link Building to highlight some of the best practises from Google’s point of view. Read More
Link Building is a highly important area of SEO; your aim should be to build on your online presence while building links to improve your online profile and rankings. A good Link Building strategy involves building links over time; avoid gaining hundreds or even thousands of links in a short period of time. You should aim to naturally increase the number of links to your site over time. Read More
There has been many a debate on the value of no-followed links over the years. Do they present any value when it comes to ranking factors? Are they a waste of time and should they be avoided? The quick answer is that ‘a links a link’ and it should provide some sort of value whether it is do-follow or no-follow. Read More