Blog Posts, Videos and More

• 

  • SEO
  • 26th Sep 2011
  • 2 Comments

  SEO vs. Design - A Link Building Perspective

  

  There has been much debate in recent times about whether to focus your optimisation efforts through SEO or by improving the design of your website. When designing a new website, you should consider SEO factors each step of the way. This involves: Read More

• 

  • SEO
  • 2nd Sep 2011
  • Comment

  Site Content and Usability Metrics: What Do Google Use to Rank Your Website?

  

  Site content and usability metrics are believed to play an important role when it comes to factors involving the ranking of your website. Google particularly are suspected to use various metrics within their algorithm to determine quality websites and this is growing in importance, especially in competitive industries.

  We have made a list of important on page elements which will improve your website from a usability point of view. These elements should also help your users understand the context of each page and this practise will also help the search engines understand the context which can have a significant improvement from a rankings standpoint.

  Read More

• 

  • SEO
  • 23rd Aug 2011
  • 2 Comments

  Meta Tags for SEO - Best Practices Guide

  

  Meta Tags are elements used on every page of a website to provide information related to the website and the individual pages of the website. Here are some common Meta tags:

  1)      <title>The Title of the Page</title>

  2)      <meta name=”description” content=”Description of page” />

  3)      <meta name=”keywords” content=”Keywords related to page” />

  Read More

• 

  • Paid Search
  • 19th Aug 2011
  • Comment

  Quality Score & Ad Rank in Google AdWords

  

  How often have you heard the question what is quality score and why is it so important? The trouble is it’s not an exact science and therefore is a bit of an unknown, but this post will help to explain the influencing elements that go towards developing a strong quality score and what you can do to improve your campaigns.

  Read More

• 

  • SEO
  • 12th Aug 2011
  • Comment

  Why People Link - Tips to Improve Your Web Content

  

  This post will discuss the reasons why people link to other sites and what motivates them to do so. This in turn can help you think about how you can influence others to link to your website. If you have a site that generates lots of natural links with reasonable regularity, this can be great for improving your authority on the web and in turn can improve SEO rankings.

  Read More

• 

  • SEO
  • 12th Aug 2011
  • Comment

  How to Source Competitor Links

  

  Sourcing competitor links is a good way of finding good quality sites which can include industry related blogs, directories, forums, bookmarking websites, Q&A sites and many others. These sites could eventually produce some great quality and relevant links for your website. So analysing your competitor links is a great way of finding these sites which you may have missed while utilising other search methods.
  Read More

• 

  • SEO
  • 5th Aug 2011
  • 3 Comments

  Why You Shouldn't Buy Links on EBay

  

  Why you shouldn’t buy links on EBay, or more appropriately why you shouldn’t buy links at all. This is a subject that constantly blights the world of SEO; buying links to benefit rankings goes against the codes of practice at Google and all other search engines, but yet it is still as prevalent as ever.

  The fact that people still do it, and in such high numbers, opens the gates to people who think of the most advantageous link schemes in an attempt to make a bit of money. In this article I have included some existing schemes (including one on EBay, a particular favourite) and some others you might encounter on your journeys.

  Read More

• 

  • SEO
  • 29th Jul 2011
  • 1 Comment

  Monitoring Your Link Profile for Drop-Out Ratio

  

  Link Building takes up quite a lot of time when optimising a site for Search Engines. Monitoring your links enables you, over time,  to see which channels are bringing you the most links or the greatest level of acceptance.

  A good Link Building strategy is the creation of many links from lots of different types of good quality websites as possible. Some types of websites may however take up lots of your time as they have a small acceptance rate and some may always guarantee a link which remains as long as the site stays live. Read More

• 

  • SEO
  • 8th Jul 2011
  • 2 Comments

  Matt Cutts on Link Building

  

  Matt Cutts is the head of the web spam team at Google, he is also widely known as the face of Google who seeks to let us all know about recent developments and pass on advice on how best to manage your website’s presence.

  He does not go into detail about anything which gives away information about how the Google algorithm works for obvious reasons, but he does his best to point us all in the right direction. In this post I thought I would gather some videos from Matt Cutts on Link Building to highlight some of the best practises from Google’s point of view. Read More

• 

  • SEO
  • 1st Jul 2011
  • Comment

  How to Monitor Your Link Prospects

  

  Link Building is a highly important area of SEO; your aim should be to build on your online presence while building links to improve your online profile and rankings. A good Link Building strategy involves building links over time; avoid gaining hundreds or even thousands of links in a short period of time. You should aim to naturally increase the number of links to your site over time. Read More

• 

  • SEO
  • 24th Jun 2011
  • Comment

  Is There Any Value in No-Followed Links?

  

  There has been many a debate on the value of no-followed links over the years. Do they present any value when it comes to ranking factors? Are they a waste of time and should they be avoided? The quick answer is that ‘a links a link’ and it should provide some sort of value whether it is do-follow or no-follow. Read More