Koozai

Call 0845 485 1219

We love digital - Call and say hello - Mon - Fri, 9am - 5.30pm

Tom Howlett

If you’re looking for information on Link Building then read Tom Howlett’s posts. Tom has a specialist insight into link building strategies designed to improve website’s visibility and ranking. He will help you become a master in finding new link sources.

Blog Posts, Videos and More

  • Tom Howlett
    SEO New Kids on the Block

    Upcoming SEO tools, resources and blogsI’ve put together a quick list of SEO tools, blogs and resources that I’ve recently stumbled upon and wanted to share. Whilst there are bigger, more established sources out there, it’s sometimes easy to overlook the newer, smaller varieties. So this is a nod in the direction of a few resources that you may not have discovered just yet. However, if you have any others that you wish to add, please feel free to include these in the comments at the bottom of the page. Read More

  • Tom Howlett
    The World of Five Dollar SEO

    5 Dollar SEOThere has been a recent spate of sites where users can offer services for a specific sum of money. One of the most popular examples is Fiverr, where users can advertise something which they would do for $5. Since its release there have been a few similar platforms and Fiverr clones go live and offer the same service.

    These sites do not offer anything particularly new; web users have long been able to advertise products/services online with platforms such as EBay, Gumtree, Craig’s List and other similar classified ads websites. Fiverr and other similar sites have just come up with a unique way for people to advertise services online and this has proven to be popular. Read More

  • Tom Howlett
    Review of Leading Search Engines in 2012

    Review of the different search enginesFor most people nowadays, their search engine of choice is likely to be Google with an estimated market share of 66%. Like most others, I have been using Google for many years now, it is the first thing I see when I load up my browser and when I want to search for something, I generally load Google straight up.

    Recently however, I was curious about the other search engines out there, old and new, that I have never really dedicated any time to. I couldn’t honestly say that I have enough experience of any other search engines to fully justify being dedicated to Google. So it was high time I checked them all out, and this post outlines my findings.

    Read More

  • Tom Howlett
    How to Determine the Strengths and Weaknesses of Your Website’s Architecture

    Strengths and Weaknesses of Website ArchitectureThe architecture of a website is an integral part of creating a quality site that is user and search engine friendly. You should consider the architecture from the very beginning, identifying how the user and search engine will navigate your pages. Users want a clean, simple to use interface and to be able to easily find what they are looking for. Search engines like to experience concise and well structured code, a clear navigation and pages where the subject is easily identifiable. Read More

  • Tom Howlett
    Video Still

    I’m Tom Howlett, and one of the key changes I’ve seen in 2011 is the Google +1 button. The Google +1 button was introduced in March in the USA and in June in the UK. This was Google’s answer to the Facebook “like” button, which was introduced in 2010. This gave users a chance to click the button if they liked a particular web page or felt it was worth sharing. Webmasters could also add the button to their own websites if they wanted to.
    Read More

  • Tom Howlett
    A List of 100 Free Directories

    100 free directories Free directories are still a good way of building links to your website. There are some good quality free and paid directories out there, here we have listed 100 free directories that tend to actively review and accept submissions. We know it is frustrating when the ones you find are low quality and rarely or never review the submissions.

    Please note that some of these may not be applicable for your business whether they are industry specific, missing a related category or country specific. However, this should give you a few ideas and hopefully a number of decent links too.  Read More

  • Tom Howlett
    How to Easily Create a Website in 10 Minutes

    Create a Website in 10 MinutesThe internet is now the setting for many businesses large and small. Most of your customers will be using the internet to research, purchase and review products and services; this makes having some sort of internet presence necessary for business success. It is now easier than ever to create a website and host it online, hence the title of this post.

    Read More

  • Tom Howlett
    SEO Basics for WordPress

    Wordpress LogoWordPress is becoming an ever popular CMS, used for blogging as well as managing static websites. Part of its success is down to the huge amount of quality site themes that are available as well as it also having a thriving community of users.

    If you are a company who chose to use WordPress to manage your website, you may have used a theme available on the marketplace, a free theme or you may have sought a custom theme designed specifically for your needs. Either way, you are more than likely left managing the website using the back end and are unable to make any significant changes to the structure and layout without using the services of a WordPress developer.

    Read More

  • Tom Howlett
    Why Splash Pages are Bad for SEO

    Splash PagesSplash Pages are fairly common nowadays, particularly in certain industries. However, using them could have a detrimental effect on your website if SEO is important to you.

    In this post I will discuss what to avoid and some best practises if you are thinking of implementing a Splash Page on your website.

    Read More

  • Tom Howlett
    Best SEO Browser Add-ons

    Browser Add-onsThere are many useful browser add-ons out there, some specifically for SEO. We have put together a list of some great and useful SEO add-ons that might be useful to you.

    Read More