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Tom Howlett
If you’re looking for information on Link Building then read Tom Howlett’s posts. Tom has a specialist insight into link building strategies designed to improve website’s visibility and ranking. He will help you become a master in finding new link sources.
Blog Posts, Videos and More
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- Brand
- 3rd Jun 2013
- Comment
The Internet Culture of Online Marketing - Does it Destroy Progress?
There is no question that since the birth of the Internet, particularly during the web 2.0 age, the number of available marketing channels has exploded. Following this growth, there has been a huge influx of available and sometimes conflicting information that is growing all the time. -
- Analytics
- 9th May 2013
- Comment
Simple, Effective Persuasion and CRO Practices for Your Website
Psychology, persuasion and CRO (conversion rate optimisation) are areas of online marketing and designing for the web that have always interested me. How do you get visitors to your site? Once they are on the site, how do you persuade them to perform an action? Whether that is to get them to sign up to an email list, purchase something, register for a free trial or numerous other actions. -
- Brand
- 5th Apr 2013
- 2 Comments
Marketing Advice For A New Website: Starting From The Ground Up
It can be difficult for a new website to get off the ground and get noticed, especially if there is no prior platform for promotion, for example if the new website owners already have a good web presence and following to help with the initial promotion. If the idea for the website is new, it is often difficult to capitalise on existing search volume for industry related keywords. -
- Brand
- 4th Mar 2013
- Comment
The Rise of TV Advertising for Internet Businesses
Lately there has been a rise in the number of internet based businesses that are now advertising on TV with more appearing every day. These businesses operate in different industries and it’s not just limited to the web giants that likely have the marketing budget to create a successful TV campaign as well as having a strong web presence. -
- Brand
- 13th Feb 2013
- 1 Comment
Page One Domination: How To Protect Your Brand Search Results
Hi, my name is Tom Howlett, and I’m here today to talk about Page 1 Domination, what it is, and why it is important for your brand or website. So, if you imagine someone visits your website or they’ve heard about your brand, they might then go to the search engines to research your brand or research brand mentions, say, for example, “brand + reviews”. Because people are becoming much more savvy nowadays, people are doing this more and more, and what you find is that if the search results contain a lot of negative mentions, then this is highly likely to put off a potential customer, and they’re more likely to take their business elsewhere.
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- Brand
- 1st Feb 2013
- 8 Comments
The Problem with Quick Build Websites
There has been a recent rise in the number of businesses offering quick website solutions for companies who want a relatively cheap and easy way to develop a personalised web presence. -
- Paid Search
- 7th Jan 2013
- 6 Comments
12 PPC Tools You Should be Using
There are a variety of useful tools available for SEO; however, there doesn’t seem to be many that are built to help users manage their PPC campaigns – not obvious ones anyway. But while they may be few and far between, there really are some gems out there, which I’ll explore in more detail in this post. -
- SEO
- 6th Dec 2012
- 8 Comments
How Link Building Has Changed And Why You Have To Change Too
Following recent updates, most notably the Penguin update, Google seem to really be clamping down on sites that are manipulating the search engine results and benefiting from unnatural links. This was also an effort to reward websites that created really good quality and useful content, the type of content that Google wants to rank highly to improve their search results. Read More -
- Social Media
- 14th Nov 2012
- 8 Comments
How To Make Your Website Social
Hi, my name is Tom, and I’m here to talk about establishing you site socially. Social is much more important nowadays, and the amount of content that’s shared on social media platforms has rocketed. So it’s much more important to have that initial presence online. So here’s a few things to help you do that.
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- Social Media
- 1st Nov 2012
- 2 Comments
How to Build an Online Community
Building an online community is a great way to establish yourself or your company online. Building a successful community can mean increased business, sales and having an interested audience when promoting new products or services. -
- Social Media
- 4th Oct 2012
- 4 Comments
How to Establish your Site Socially
With the rise of social media and the social web, the concept of outreach is becoming all the more important. With search engines and consumers taking note, it makes having a social presence almost a necessity for your business or website.