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There is no question that since the birth of the Internet, particularly during the web 2.0 age, the number of available marketing channels has exploded. Following this growth, there has been a huge influx of available and sometimes conflicting information that is growing all the time.
Psychology, persuasion and CRO (conversion rate optimisation) are areas of online marketing and designing for the web that have always interested me. How do you get visitors to your site? Once they are on the site, how do you persuade them to perform an action? Whether that is to get them to sign up to an email list, purchase something, register for a free trial or numerous other actions.
It can be difficult for a new website to get off the ground and get noticed, especially if there is no prior platform for promotion, for example if the new website owners already have a good web presence and following to help with the initial promotion. If the idea for the website is new, it is often difficult to capitalise on existing search volume for industry related keywords.
Lately there has been a rise in the number of internet based businesses that are now advertising on TV with more appearing every day. These businesses operate in different industries and it’s not just limited to the web giants that likely have the marketing budget to create a successful TV campaign as well as having a strong web presence.
Hi, my name is Tom Howlett, and I’m here today to talk about Page 1 Domination, what it is, and why it is important for your brand or website. So, if you imagine someone visits your website or they’ve heard about your brand, they might then go to the search engines to research your brand or research brand mentions, say, for example, “brand + reviews”. Because people are becoming much more savvy nowadays, people are doing this more and more, and what you find is that if the search results contain a lot of negative mentions, then this is highly likely to put off a potential customer, and they’re more likely to take their business elsewhere.
There are a variety of useful tools available for SEO; however, there doesn’t seem to be many that are built to help users manage their PPC campaigns – not obvious ones anyway. But while they may be few and far between, there really are some gems out there, which I’ll explore in more detail in this post.
Following recent updates, most notably the Penguin update, Google seem to really be clamping down on sites that are manipulating the search engine results and benefiting from unnatural links. This was also an effort to reward websites that created really good quality and useful content, the type of content that Google wants to rank highly to improve their search results. Read More