Blog Posts, Videos and More

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  • SEO
  • 30th Jun 2011
  • 2 Comments

  Creating a Good URL Structure for SEO

  

  URL structure is often something we don’t have too much control over. It might be determined by your CMS, or you might be working on a well established site where making significant URL structure changes would not be an option. This post talks about the do’s and don’ts of URL structure, which might be handy if you are lucky enough to be able to make changes to your site’s structure, or are starting a site from scratch. Read More

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  • SEO
  • 23rd Jun 2011
  • Comment

  What is a Content Marketing Strategy?

  

  The Content Marketing Institute has reported that in 2010, Marketers on average spent over a quarter of their marketing budget on content marketing. This refers to content marketing in the broadest sense, but it is still a significant amount of resources.

  In addition to this, 51% of businesses in the study indicated that they planned to increase their spend for content marketing. With such a high level of resources being allocated to content marketing, it is important to make sure you are getting it right. Read More

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  • SEO
  • 16th Jun 2011
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  Targeting Groups with Online Marketing

  

  There is a lot of talk about how effective it can be when brands engage with their consumers and have dialogue with them on an individual basis as part of their marketing. Of course this is very effective when done correctly, and making a consumer feel special is always a winner, just as Interflora did with their engagement on Twitter with people who had a bad day.

  Activities like this certainly make waves and result in a lot of press coverage, but there is something which is arguably growing to be more powerful than one-to-one communication between brand and consumers. Read More

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  • SEO
  • 9th Jun 2011
  • Comment

  How to Deal with Duplicate Content on a Website

  

  Duplicate content has been in the SEO headlines more and more recently since the notorious Farmer / Panda update began.

  This post talks about some of the ways to deal with some duplicate content on a site including Robots.txt, Meta tags, redirects and canonical tags. Each solution is explained in a simple to understand fashion. Read More

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  • SEO
  • 2nd Jun 2011
  • 1 Comment

  How to get a Website Removed from Google

  As an SEO, I spend lots of time optimising websites to get them indexed by Google, so today I thought I’d turn it around and write about how to get a website removed from Google! This post talks about when you might want to keep content away from Google-Bot, and what your options are depending on whether you own the website.

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  • SEO
  • 26th May 2011
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  Tips for Writing a Good Meta Description

  

  Meta descriptions are a fundamental part of any good SEO project. In the past, they influenced rankings directly, until the search engines caught on to the way that SEOs were abusing them with keyword stuffing. Today, they are still fundamental, but for very different reasons. Read More

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  • SEO
  • 19th May 2011
  • 1 Comment

  Achieving Usability and SEO

  This is a subject that Web Designers, Developers, and SEOs often have conflicting views on.

  So, which is more important, website usability or ensuring a site is optimised for
  search engines?

  One argument is that there is no point having a website if it can’t be found by potential users, and that means making it at the very least ‘search engine friendly’. What about keeping users engaged once they reach your site though? Shouldn’t usability be the primary focus in order to create a seamless journey for the user to eventually purchase/sign up/review/vote/contribute?

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  • SEO
  • 12th May 2011
  • 1 Comment

  10 Easy SEO Mistakes

  We all learn from our mistakes, and here are some common SEO mistakes you may have come across that we can all learn from.

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  • SEO
  • 5th May 2011
  • Comment

  Does Google SSL Affect Traffic Analysis Data?

  

  This post discusses Google SSL, almost a year after its launch in 2010.
  It discusses a test which raises some questions about the effects on Google Analytics tracking data, AdWords tracking data, user privacy, and what the extent of these effects  have been. Read More

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  • Social Media
  • 28th Apr 2011
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  Optimising Video for Search Engines

  

  Video content has the ability to convey so much more than standard written content. It can demonstrate a point in much less time, the audio which accompanies it can have a dramatic impact on how it is interpreted, and the ability to show things in motion can make explaining or demonstrating things much clearer.

  With the internet increasingly becoming saturated with video content, it is important to optimise your video if you would like to get it indexed and ranking.

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  • SEO
  • 21st Apr 2011
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  Why You Should Use Rich Snippets

  

  What are Rich Snippets?

  Rich Snippets are a way of providing additional information about the type of content that is on a web page to Google. Google then use this information to enhance the snippet which is created for your web page within the search engine results page.

  Rich Snippets can be created for reviews, people, products, businesses and organisations (note that businesses and organisations mark up is currently not yet used for Rich Snippets within SERPs), recipes, events, and videos. Read More