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Tara West

Tara West

Tara West is an experienced SEO and PPC specialist at Koozai, with particular expertise within AdWords PPC and Remarketing. She has worked on a wide variety of verticals, from plumbing and travel to fashion and beauty.

Blog Posts, Videos and More

  • Tara West
    Is SEO a Moral Minefield?

    SEOMorals: The ability to make decisions and behave based on a subjective sense of what is ethically ‘right’.

    Morals affect most people in every aspect of life, and business is something where we are often faced with decisions that can put pressure on even the strongest sense of morality. The prospect of high personal or financial gain weighed against the duty to behave morally can be a tricky balance to find. Read More

  • Tara West
    Video Still

    Hi. My name is Tara, and I’m going to be talking about the way search results pages have changed visually over the last 12 months. Obviously, lots of changes have taken place, but these are just a few that I found interesting.

    We’ve got instant previews now, where if you hover over a result, you will see a pop-up kind of screenshot of that page. This could have had a huge impact on web design, but as of yet, it doesn’t seem to have impacted too much. Maybe as people use it more, we’ll see it have an impact.
    Read More

  • Tara West
    Using SEO Techniques to Optimise your PPC Landing Pages and AdWords Quality Score

    Landing PageA huge part of your Quality Score in AdWords is determined by your landing page relevance and quality.

    If you think about it, fundamentally this means that you will need to ‘optimise’ your landing page for the keyword you are targeting on AdWords. This concept is not so different from SEO where we work to optimise our web page for the keyword we want it to rank for organically.

    Read More

  • Tara West
    Top Traits that an SEO Should Have

    ChessBeing a good SEO is about more than knowing your stuff back to front when it comes to optimisation. It’s also about the way you work. It’s the attitude and traits you have that can make you stand out in this fast growing industry.

    This post talks about five of the key traits I think make a good SEO stand out from the crowd.
    Read More

  • Tara West
    What SEO and PR can Learn from Each Other

    LearningThere have been many blog posts about defining the practice of Public Relations and that of SEO, many of which focus on drawing the line between the two practices and defining their boundaries.

    This post isn’t going to go into detail talking about what SEO is, or what PR is, it’s about what each practice can learn from each other. Read More

  • Tara West
    Google: The Big Hungry Monster

    RobotWhen you think of Google, what do you think of? A quirky, fun, dynamic brand? An algorithm? A curious little robot? A hub of information?

    Personally, I think of a big hungry monster that is eating the information on websites, or forcing us to surrender information, and then putting it in the SERPs to pass it off as its own.

    Read More

  • Tara West
    Think Visibility 6: How Long is a Mile?

    Drink Vis kicked off on Friday night with a great party at The Mint, featuring Koozai cocktails (or Kooztails as I like to call them) and some mini golf adventures.

    For those that didn’t over do it on the Kooztails, the Think Visibility presentations started in earnest at 10am following a great intro from Dom Hodgson (“Koozai! Say it with me…’Koozai’…’Koozai’…’Koozai’…”).

    There were brilliant swag bags featuring Think Vis Lego mini figures, pick n mix, and a cardboard Dom of course! Read More