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URL structure is often something we don’t have too much control over. It might be determined by your CMS, or you might be working on a well established site where making significant URL structure changes would not be an option. This post talks about the do’s and don’ts of URL structure, which might be handy if you are lucky enough to be able to make changes to your site’s structure, or are starting a site from scratch. Read More
The Content Marketing Institute has reported that in 2010, Marketers on average spent over a quarter of their marketing budget on content marketing. This refers to content marketing in the broadest sense, but it is still a significant amount of resources.
In addition to this, 51% of businesses in the study indicated that they planned to increase their spend for content marketing. With such a high level of resources being allocated to content marketing, it is important to make sure you are getting it right. Read More
There is a lot of talk about how effective it can be when brands engage with their consumers and have dialogue with them on an individual basis as part of their marketing. Of course this is very effective when done correctly, and making a consumer feel special is always a winner, just as Interflora did with their engagement on Twitter with people who had a bad day.
Activities like this certainly make waves and result in a lot of press coverage, but there is something which is arguably growing to be more powerful than one-to-one communication between brand and consumers. Read More
This post talks about some of the ways to deal with some duplicate content on a site including Robots.txt, Meta tags, redirects and canonical tags. Each solution is explained in a simple to understand fashion. Read More
As an SEO, I spend lots of time optimising websites to get them indexed by Google, so today I thought I’d turn it around and write about how to get a website removed from Google! This post talks about when you might want to keep content away from Google-Bot, and what your options are depending on whether you own the website.
Meta descriptions are a fundamental part of any good SEO project. In the past, they influenced rankings directly, until the search engines caught on to the way that SEOs were abusing them with keyword stuffing. Today, they are still fundamental, but for very different reasons. Read More
This is a subject that Web Designers, Developers, and SEOs often have conflicting views on.
So, which is more important, website usability or ensuring a site is optimised for
One argument is that there is no point having a website if it can’t be found by potential users, and that means making it at the very least ‘search engine friendly’. What about keeping users engaged once they reach your site though? Shouldn’t usability be the primary focus in order to create a seamless journey for the user to eventually purchase/sign up/review/vote/contribute?
What are Rich Snippets?
Rich Snippets are a way of providing additional information about the type of content that is on a web page to Google. Google then use this information to enhance the snippet which is created for your web page within the search engine results page.
Rich Snippets can be created for reviews, people, products, businesses and organisations (note that businesses and organisations mark up is currently not yet used for Rich Snippets within SERPs), recipes, events, and videos. Read More