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Hi. My name is Tara, and I’m going to be talking about the way search results pages have changed visually over the last 12 months. Obviously, lots of changes have taken place, but these are just a few that I found interesting.
We’ve got instant previews now, where if you hover over a result, you will see a pop-up kind of screenshot of that page. This could have had a huge impact on web design, but as of yet, it doesn’t seem to have impacted too much. Maybe as people use it more, we’ll see it have an impact.
A huge part of your Quality Score in AdWords is determined by your landing page relevance and quality.
If you think about it, fundamentally this means that you will need to ‘optimise’ your landing page for the keyword you are targeting on AdWords. This concept is not so different from SEO where we work to optimise our web page for the keyword we want it to rank for organically.
Being a good SEO is about more than knowing your stuff back to front when it comes to optimisation. It’s also about the way you work. It’s the attitude and traits you have that can make you stand out in this fast growing industry.
This post talks about five of the key traits I think make a good SEO stand out from the crowd.
This post isn’t going to go into detail talking about what SEO is, or what PR is, it’s about what each practice can learn from each other. Read More
Personally, I think of a big hungry monster that is eating the information on websites, or forcing us to surrender information, and then putting it in the SERPs to pass it off as its own.
For those that didn’t over do it on the Kooztails, the Think Visibility presentations started in earnest at 10am following a great intro from Dom Hodgson (“Koozai! Say it with me…’Koozai’…’Koozai’…’Koozai’…”).
There were brilliant swag bags featuring Think Vis Lego mini figures, pick n mix, and a cardboard Dom of course! Read More
Google AdWords Editor has a bunch of handy new features, thanks to the Version 9.5 update. This post talks about these features and when you might find some of them useful.
The latest update makes creating location extensions in Editor nice and easy. Under the Extensions tab you will now find the ‘Location Extensions’ option. Here you can set up an extension with all the usual details (name, address, telephone) as well as an image for your icon:
Google Webmaster Tools is a free tool provided by Google, which allows you to see some interesting data about your website. This post looks at the different functions within Google Webmaster Tools and some of their uses and limitations.
Hello. My name is Tara. I’m a digital marketing executive here at Koozai. Today I’m going to chat to you about conversion optimisation. I’m going to be looking at some of the things you might want to achieve with your site, and then some nice easy ways that can help you achieve them.