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Google AdWords Editor has a bunch of handy new features, thanks to the Version 9.5 update. This post talks about these features and when you might find some of them useful.
The latest update makes creating location extensions in Editor nice and easy. Under the Extensions tab you will now find the ‘Location Extensions’ option. Here you can set up an extension with all the usual details (name, address, telephone) as well as an image for your icon:
Google Webmaster Tools is a free tool provided by Google, which allows you to see some interesting data about your website. This post looks at the different functions within Google Webmaster Tools and some of their uses and limitations.
Hello. My name is Tara. I’m a digital marketing executive here at Koozai. Today I’m going to chat to you about conversion optimisation. I’m going to be looking at some of the things you might want to achieve with your site, and then some nice easy ways that can help you achieve them.
We have all filled in forms and thought ‘why do they need all this information?!’ As an email marketer, if you have put your potential consumer through the hassle of telling you what age bracket they belong to, their post code, what they had for lunch….then make sure you at least make use of this information! Creating variations of the content used for your email marketing, based on the segments you have categorised your mailing list into, can be very effective. Read More
We have seen a huge increase of well known retails branch out to mobile sites, from ASOS back in 2010 to Newlook in April this year.
There are so many Content Management Systems (CMS) out there. Some good and some not so good! When it comes to optimising a site for SEO, there are some functions that are really important. These are often overlooked when a CMS isn’t chosen with SEO in mind.
This post gives a quick overview of basic functions that an ideal CMS should provide for SEO. It might be particularly useful if you have a client who is choosing a new one, or switching CMS. They should check with their Web developer that all of these things are possible: Read More
The opportunity for fashion retailers to appeal to consumers through ecommerce is something most can not afford to pass up, with 32% of online fashion consumers making a purchase at least once a month (Drapers). With this in mind, it is extremely important to stand out in this saturated market place and optimising your ecommerce platform for search engines is one way to do this.
These developments often blur the line around what would be covered under the definition of advertising and marketing, as they become more and more invasive of consumer space.
The fashion industry is one of the fastest growing online, with a year-on-year profit increase rise of 24% in 2011.
Because fashion is such a substantial industry online, it is still essential for websites in this industry to work hard in order to make their site stand out and ensure it has a strong presence within the search engine results pages (SERPs). This post covers some online marketing tips which are particularly relevant for the fashion industry. It was written with ecommerce sites in mind, that have an end goal of consumer purchases, but these tips can be applied to fashion blogs or any other sites too. Read More
URL structure is often something we don’t have too much control over. It might be determined by your CMS, or you might be working on a well established site where making significant URL structure changes would not be an option. This post talks about the do’s and don’ts of URL structure, which might be handy if you are lucky enough to be able to make changes to your site’s structure, or are starting a site from scratch. Read More
The Content Marketing Institute has reported that in 2010, Marketers on average spent over a quarter of their marketing budget on content marketing. This refers to content marketing in the broadest sense, but it is still a significant amount of resources.
In addition to this, 51% of businesses in the study indicated that they planned to increase their spend for content marketing. With such a high level of resources being allocated to content marketing, it is important to make sure you are getting it right. Read More