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Tara West

Tara West

Tara West is an experienced SEO and PPC specialist at Koozai, with particular expertise within AdWords PPC and Remarketing. She has worked on a wide variety of verticals, from plumbing and travel to fashion and beauty.

Blog Posts, Videos and More

  • Tara West
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    You’re at a conference and you’re chatting to someone with a PR background about SEO. You might not agree with everything they’re saying, but instead of arguing your point about why SEO is different, it might be worth listening to what they have to say and thinking about what SEO and PR can actually learn from each other.
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  • Tara West
    Managing Your Reputation as an Individual Online

    Google SearchYou’re bored one day. You’re browsing the web aimlessly trying to think of something to do. You decide to Google your name….

    You might be surprised at just how much information is indexed on Google for your name. There’s a good chance that you put some of this information online yourself, but there is also a good chance that some of it doesn’t even relate to you and is for someone else with the same name. You might even find that actually there is nothing related to you at all on Google when searching for your name and the results page is taken up by information about others with the same name.

    Read More

  • Tara West
    How to use Pinterest for Business

    Unless you’ve been living in a cave for the last month or so, you have probably heard of Pinterest Read More

  • Tara West
    Is SEO a Moral Minefield?

    SEOMorals: The ability to make decisions and behave based on a subjective sense of what is ethically ‘right’.

    Morals affect most people in every aspect of life, and business is something where we are often faced with decisions that can put pressure on even the strongest sense of morality. The prospect of high personal or financial gain weighed against the duty to behave morally can be a tricky balance to find. Read More

  • Tara West
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    Hi. My name is Tara, and I’m going to be talking about the way search results pages have changed visually over the last 12 months. Obviously, lots of changes have taken place, but these are just a few that I found interesting.

    We’ve got instant previews now, where if you hover over a result, you will see a pop-up kind of screenshot of that page. This could have had a huge impact on web design, but as of yet, it doesn’t seem to have impacted too much. Maybe as people use it more, we’ll see it have an impact.
    Read More

  • Tara West
    Using SEO Techniques to Optimise your PPC Landing Pages and AdWords Quality Score

    Landing PageA huge part of your Quality Score in AdWords is determined by your landing page relevance and quality.

    If you think about it, fundamentally this means that you will need to ‘optimise’ your landing page for the keyword you are targeting on AdWords. This concept is not so different from SEO where we work to optimise our web page for the keyword we want it to rank for organically.

    Read More

  • Tara West
    Top Traits that an SEO Should Have

    ChessBeing a good SEO is about more than knowing your stuff back to front when it comes to optimisation. It’s also about the way you work. It’s the attitude and traits you have that can make you stand out in this fast growing industry.

    This post talks about five of the key traits I think make a good SEO stand out from the crowd.
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  • Tara West
    What SEO and PR can Learn from Each Other

    LearningThere have been many blog posts about defining the practice of Public Relations and that of SEO, many of which focus on drawing the line between the two practices and defining their boundaries.

    This post isn’t going to go into detail talking about what SEO is, or what PR is, it’s about what each practice can learn from each other. Read More