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Tara West

Tara West

Tara West is an experienced SEO and PPC specialist at Koozai, with particular expertise within AdWords PPC and Remarketing. She has worked on a wide variety of verticals, from plumbing and travel to fashion and beauty.

Blog Posts, Videos and More

  • Tara West
    What Makes a Brand in the Eyes of a Search Engine?

    Social BrandingA recent Econsultancy post about search engine ranking factors in the UK suggested that “Top brands have a ranking advantage”. Although we have been aware that bigger brands have often dominated the SERPs in many industries, it’s becoming clear that they really do have the ability to perform well in rankings for generic keywords (not just brand terms) above others in the same industry whose brands may not be as established. Read More

  • Tara West
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    We all know great content is important, but following recent algorithm updates it’s going to become even more important. With more and more businesses turning to content creation as a fundamental part of their online marketing strategy, what can you do to make sure your content really stands out?
    Read More

  • Tara West
    ‘Candy Kittens’ Business Start-up from an Online Marketing Perspective

    This post is about looking at a start-up from an online branding perspective. I’ve picked this particular brand to look at as a case study because it’s at the perfect start-up-stage and also because I’m a little bit curious about how it is going to pan out. Personally, I think it has great potential and I can’t think of anything else that shares the same concept. Read More

  • Tara West
    Killer Keyword Research Tools For Killer Content (#OMNLondon)

    OMN LondonWe all know great content is important, but following recent algorithm updates it is going to become even more fundamental to any online marketing campaign. So how can you make sure your great content rises above the rest and stands out from the crowd?
    Read More

  • Tara West
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    You’re at a conference and you’re chatting to someone with a PR background about SEO. You might not agree with everything they’re saying, but instead of arguing your point about why SEO is different, it might be worth listening to what they have to say and thinking about what SEO and PR can actually learn from each other.
    Read More

  • Tara West
    Managing Your Reputation as an Individual Online

    Google SearchYou’re bored one day. You’re browsing the web aimlessly trying to think of something to do. You decide to Google your name….

    You might be surprised at just how much information is indexed on Google for your name. There’s a good chance that you put some of this information online yourself, but there is also a good chance that some of it doesn’t even relate to you and is for someone else with the same name. You might even find that actually there is nothing related to you at all on Google when searching for your name and the results page is taken up by information about others with the same name.

    Read More

  • Tara West
    How to use Pinterest for Business

    Unless you’ve been living in a cave for the last month or so, you have probably heard of Pinterest Read More