Tara West Is Part Of Team Koozai

Tara West

Tara West has digital account management expertise and a degree in Advertising and Marketing Communications, giving her an excellent understanding of technical SEO expertise.

Blog Posts, Videos and More

- SEO
- 7th Oct 2011
- Comment
Google: The Big Hungry Monster

When you think of Google, what do you think of? A quirky, fun, dynamic brand? An algorithm? A curious little robot? A hub of information?

Personally, I think of a big hungry monster that is eating the information on websites, or forcing us to surrender information, and then putting it in the SERPs to pass it off as its own.

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- Social Media
- 16th Sep 2011
- Comment
How to Optimise Your Facebook Business Page Activity for EdgeRank

Ever wondered what determines who sees your Facebook updates, or what you see in your own news feed? Besides overcomplicated privacy settings, there is an algorithm that determines these factors, known as EdgeRank.

There are so many aspects to EdgeRank that contribute to determining what a user sees in their newsfeed, from both their peers and from business or fan pages. This post focuses on the factors that a business may want to consider if they have a fan page, and how to market to EdgeRank to get the most out of your Facebook page activity. Read More
- News
- 5th Sep 2011
- 4 Comments
Think Visibility 6: How Long is a Mile?

Drink Vis kicked off on Friday night with a great party at The Mint, featuring Koozai cocktails (or Kooztails as I like to call them) and some mini golf adventures.

For those that didn’t over do it on the Kooztails, the Think Visibility presentations started in earnest at 10am following a great intro from Dom Hodgson (“Koozai! Say it with me…’Koozai’…’Koozai’…’Koozai’…”).

There were brilliant swag bags featuring Think Vis Lego mini figures, pick n mix, and a cardboard Dom of course! Read More
- Paid Search
- 1st Sep 2011
- Comment
New Features of Google AdWords Editor 9.5

Google AdWords Editor has a bunch of handy new features, thanks to the Version 9.5 update. This post talks about these features and when you might find some of them useful.

Location Extensions

The latest update makes creating location extensions in Editor nice and easy. Under the Extensions tab you will now find the ‘Location Extensions’ option. Here you can set up an extension with all the usual details (name, address, telephone) as well as an image for your icon:

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- SEO
- 25th Aug 2011
- 5 Comments
Google Webmaster Tools - The Good, the Bad, and the Useful

Google Webmaster Tools is a free tool provided by Google, which allows you to see some interesting data about your website. This post looks at the different functions within Google Webmaster Tools and some of their uses and limitations.

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- Analytics
- 19th Aug 2011
- Comment
Video: How to Improve Conversions

Hello. My name is Tara. I’m a digital marketing executive here at Koozai. Today I’m going to chat to you about conversion optimisation. I’m going to be looking at some of the things you might want to achieve with your site, and then some nice easy ways that can help you achieve them.
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- SEO
- 11th Aug 2011
- Comment
Tips for a Successful Email Marketing Campaign

Segment Your Mailing List

We have all filled in forms and thought ‘why do they need all this information?!’ As an email marketer, if you have put your potential consumer through the hassle of telling you what age bracket they belong to, their post code, what they had for lunch….then make sure you at least make use of this information! Creating variations of the content used for your email marketing, based on the segments you have categorised your mailing list into, can be very effective. Read More
- News
- 4th Aug 2011
- Comment
The Rise of Mobile Websites in the Fashion Industry

There is a serious increase in demand in the fashion industry for retailers to become multi-channel and make browsing and buying on a mobile easier for consumers.

We have seen a huge increase of well known retails branch out to mobile sites, from ASOS back in 2010 to Newlook in April this year.

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- SEO
- 28th Jul 2011
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The Ideal Content Management System for SEO

There are so many Content Management Systems (CMS) out there. Some good and some not so good! When it comes to optimising a site for SEO, there are some functions that are really important. These are often overlooked when a CMS isn’t chosen with SEO in mind.

This post gives a quick overview of basic functions that an ideal CMS should provide for SEO. It might be particularly useful if you have a client who is choosing a new one, or switching CMS. They should check with their Web developer that all of these things are possible: Read More
- SEO
- 21st Jul 2011
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SEO for Fashion Ecommerce - A Comparison of Littlewoods, Look Again and La Redoute

The opportunity for fashion retailers to appeal to consumers through ecommerce is something most can not afford to pass up, with 32% of online fashion consumers making a purchase at least once a month (Drapers). With this in mind, it is extremely important to stand out in this saturated market place and optimising your ecommerce platform for search engines is one way to do this.

This post looks briefly at the on-page SEO strategies of three fashion ecommerce sites (Look Again, Littlewoods and La Redoute) and how they compare to one another.

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- Paid Search
- 14th Jul 2011
- Comment
Is Online Marketing Blurring the Boundaries and Becoming too Invasive of Consumer Space?

Advertising and marketing is everywhere. Whether its origins are with the ancient Egyptians, or with the first newspaper advertising in 1704, it is fair to say that it has since evolved dramatically.

These developments often blur the line around what would be covered under the definition of advertising and marketing, as they become more and more invasive of consumer space.

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