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Morals affect most people in every aspect of life, and business is something where we are often faced with decisions that can put pressure on even the strongest sense of morality. The prospect of high personal or financial gain weighed against the duty to behave morally can be a tricky balance to find. Read More
Is a competitor bidding on your brand name in Google AdWords? Or using your brand name in their ad text? Read More
Hi. My name is Tara, and I’m going to be talking about the way search results pages have changed visually over the last 12 months. Obviously, lots of changes have taken place, but these are just a few that I found interesting.
We’ve got instant previews now, where if you hover over a result, you will see a pop-up kind of screenshot of that page. This could have had a huge impact on web design, but as of yet, it doesn’t seem to have impacted too much. Maybe as people use it more, we’ll see it have an impact.
A huge part of your Quality Score in AdWords is determined by your landing page relevance and quality.
If you think about it, fundamentally this means that you will need to ‘optimise’ your landing page for the keyword you are targeting on AdWords. This concept is not so different from SEO where we work to optimise our web page for the keyword we want it to rank for organically.
Being a good SEO is about more than knowing your stuff back to front when it comes to optimisation. It’s also about the way you work. It’s the attitude and traits you have that can make you stand out in this fast growing industry.
This post talks about five of the key traits I think make a good SEO stand out from the crowd.
This post isn’t going to go into detail talking about what SEO is, or what PR is, it’s about what each practice can learn from each other. Read More
Personally, I think of a big hungry monster that is eating the information on websites, or forcing us to surrender information, and then putting it in the SERPs to pass it off as its own.