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Personally, I think of a big hungry monster that is eating the information on websites, or forcing us to surrender information, and then putting it in the SERPs to pass it off as its own.
For those that didn’t over do it on the Kooztails, the Think Visibility presentations started in earnest at 10am following a great intro from Dom Hodgson (“Koozai! Say it with me…’Koozai’…’Koozai’…’Koozai’…”).
There were brilliant swag bags featuring Think Vis Lego mini figures, pick n mix, and a cardboard Dom of course! Read More
Google AdWords Editor has a bunch of handy new features, thanks to the Version 9.5 update. This post talks about these features and when you might find some of them useful.
The latest update makes creating location extensions in Editor nice and easy. Under the Extensions tab you will now find the ‘Location Extensions’ option. Here you can set up an extension with all the usual details (name, address, telephone) as well as an image for your icon:
Google Webmaster Tools is a free tool provided by Google, which allows you to see some interesting data about your website. This post looks at the different functions within Google Webmaster Tools and some of their uses and limitations.
Hello. My name is Tara. I’m a digital marketing executive here at Koozai. Today I’m going to chat to you about conversion optimisation. I’m going to be looking at some of the things you might want to achieve with your site, and then some nice easy ways that can help you achieve them.
We have all filled in forms and thought ‘why do they need all this information?!’ As an email marketer, if you have put your potential consumer through the hassle of telling you what age bracket they belong to, their post code, what they had for lunch….then make sure you at least make use of this information! Creating variations of the content used for your email marketing, based on the segments you have categorised your mailing list into, can be very effective. Read More
We have seen a huge increase of well known retails branch out to mobile sites, from ASOS back in 2010 to Newlook in April this year.
There are so many Content Management Systems (CMS) out there. Some good and some not so good! When it comes to optimising a site for SEO, there are some functions that are really important. These are often overlooked when a CMS isn’t chosen with SEO in mind.
This post gives a quick overview of basic functions that an ideal CMS should provide for SEO. It might be particularly useful if you have a client who is choosing a new one, or switching CMS. They should check with their Web developer that all of these things are possible: Read More
The opportunity for fashion retailers to appeal to consumers through ecommerce is something most can not afford to pass up, with 32% of online fashion consumers making a purchase at least once a month (Drapers). With this in mind, it is extremely important to stand out in this saturated market place and optimising your ecommerce platform for search engines is one way to do this.
These developments often blur the line around what would be covered under the definition of advertising and marketing, as they become more and more invasive of consumer space.