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Tara West

Tara West

Tara West is an experienced SEO and PPC specialist at Koozai, with particular expertise within AdWords PPC and Remarketing. She has worked on a wide variety of verticals, from plumbing and travel to fashion and beauty.

Blog Posts, Videos and More

  • Tara West
    Conversion Rate Optimisation Tips for All Websites

    Landing PageConversion rate optimisation might be seen as a separate specialism from SEO, but it’s clear that CRO is fundamental for a truly successful SEO project. It’s all very well bringing in shed-loads of relevant traffic but if that traffic isn’t resulting in conversions and making some mulah, your client will soon be questioning the ROI you’re bringing them.

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  • Tara West
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    Hello. My name is Tara. I’m a Digital Marketing Executive here at Koozai, and today, I’m going to be chatting to you about something that’s got quite a lot of attention recently. This is the way that big brands are being treated by search engines.
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  • Tara West
    What Makes a Brand in the Eyes of a Search Engine?

    Social BrandingA recent Econsultancy post about search engine ranking factors in the UK suggested that “Top brands have a ranking advantage”. Although we have been aware that bigger brands have often dominated the SERPs in many industries, it’s becoming clear that they really do have the ability to perform well in rankings for generic keywords (not just brand terms) above others in the same industry whose brands may not be as established. Read More

  • Tara West
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    We all know great content is important, but following recent algorithm updates it’s going to become even more important. With more and more businesses turning to content creation as a fundamental part of their online marketing strategy, what can you do to make sure your content really stands out?
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  • Tara West
    ‘Candy Kittens’ Business Start-up from an Online Marketing Perspective

    This post is about looking at a start-up from an online branding perspective. I’ve picked this particular brand to look at as a case study because it’s at the perfect start-up-stage and also because I’m a little bit curious about how it is going to pan out. Personally, I think it has great potential and I can’t think of anything else that shares the same concept. Read More

  • Tara West
    Killer Keyword Research Tools For Killer Content (#OMNLondon)

    OMN LondonWe all know great content is important, but following recent algorithm updates it is going to become even more fundamental to any online marketing campaign. So how can you make sure your great content rises above the rest and stands out from the crowd?
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