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Tara West

Tara West

Tara West is an experienced SEO and PPC specialist at Koozai, with particular expertise within AdWords PPC and Remarketing. She has worked on a wide variety of verticals, from plumbing and travel to fashion and beauty.

Blog Posts, Videos and More

  • Tara West
    Creating a Link Building Strategy – Removing & Disavowing Links Alone Isn’t Enough

    I can’t help but think that in a Post Penguin world there is far too much talk of link removal and Link Building Strategy Post PenguinDisavowing. Aside from the fact that I’m getting so bored of hearing about it, it’s also an unhealthy attitude for any SEO to be purely focused on cleaning up links. There is more to post-penguin life than removing or disavowing! This post will open your eyes to creating a link building strategy, because if all you are doing is disavowing or removing links, it is not enough and it’s just not cool. #RANT. Read More

  • Tara West
    SEO for Fashion Ecommerce Websites

    SEO for fashion ecommerce webstesLondon Fashion Week has just finished and I can’t think of a better excuse to take a look at SEO for fashion ecommerce websites. Although many standard SEO practices apply to fashion ecommerce websites, there are some particular tactics that are important or work well for these kind of websites.

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  • Tara West
    Future-Proof Your SEO

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    2012 saw an avalanche of updates to Google’s algorithms, and I don’t expect 2013 to be any different. Many websites were caught out and penalised for SEO tactics that at one time would have been commonplace and successful. Following this huge crack down on any ‘unnatural’ optimisation activity many site owners and SEOs have been left thinking about how to avoid being penalised in the future. In essence, ‘future proofing’ your SEO.

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