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2012 saw an avalanche of updates to Google’s algorithms, and I don’t expect 2013 to be any different. Many websites were caught out and penalised for SEO tactics that at one time would have been commonplace and successful. Following this huge crack down on any ‘unnatural’ optimisation activity many site owners and SEOs have been left thinking about how to avoid being penalised in the future. In essence, ‘future proofing’ your SEO.
This is a transcript of our new video.
Hello. My name is Tara. I’m a digital marketing executive here at Koozai, and today I’m going to be talking about some of my favourite tools at the moment. These range from social media tools to keyword research tools, and I’ve picked these 10 just because they are personally ones I like to use.
AdWords Remarketing is now even more useful and targeted than ever before. This post covers some useful remarketing tactics that are now available, and briefly touches on some tips for optimising your campaigns. Read More
Hello. My name is Tara, and I’m going to be talking to you about some top level AdWords checks you should be doing on all of your AdWords accounts. So these checks aren’t going to move mountains, but they are going to make sure your ads are moving in the right direction and that everything in the account is running smoothly.
These checks are the day-to-day basics that will ensure your account runs smoothly and performs well. These checks won’t move mountains or see you make huge improvements, but they will help you keep things ticking over for those who are time-poor and don’t have the resources for more detailed optimisation to take place.
Conversion rate optimisation might be seen as a separate specialism from SEO, but it’s clear that CRO is fundamental for a truly successful SEO project. It’s all very well bringing in shed-loads of relevant traffic but if that traffic isn’t resulting in conversions and making some mulah, your client will soon be questioning the ROI you’re bringing them.
Hello. My name is Tara. I’m a Digital Marketing Executive here at Koozai, and today, I’m going to be chatting to you about something that’s got quite a lot of attention recently. This is the way that big brands are being treated by search engines.
A recent Econsultancy post about search engine ranking factors in the UK suggested that “Top brands have a ranking advantage”. Although we have been aware that bigger brands have often dominated the SERPs in many industries, it’s becoming clear that they really do have the ability to perform well in rankings for generic keywords (not just brand terms) above others in the same industry whose brands may not be as established. Read More