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If you’re an ecommerce retailer and you aren’t already using Product Listing Ads, now is the time to start! Advertisers increased spend on PLAs by almost 300% in 2013, and this growth is not set to slow down any time soon!
Following the brilliant talks from Day 1 and Day 2 of SES London, Day 3 is set to be another fantastic opportunity to pick up tips from leading industry experts.
Once again we will be providing a recap of each session, as and when they finish, keeping you updated throughout the day. Read More
SES London is here and we’ll be bringing you a recap of the talks we saw throughout the day. We’ll be covering talks on Twitter, Paid Media, Social Advertising, the changing face of Google and Attribution Modelling.
Hello. My name is Tara and today I’m going to be talking through some facts about Bing.
Surprisingly, the Yahoo Bing network reaches 20 million unique searches a year. While you’ll see this is nowhere near as much as Google, but it does mean that you can extend your reach by about 30% of what you currently achieve, if you choose to advertise on Bing.
Taking on a new PPC account can be daunting when you can see that there’s lots to be improved on. It’s great that you know you can make a difference and improve the account, but you might find yourself wondering where to start!
A PPC audit is a great way to start any PPC project, as it will help you clearly identify the areas that need improving, so you can prioritise them and work through them in manageable chunks.
This is a question I often get asked by clients, and so I thought I’d share some information about Bing and why you should definitely consider Bing advertising as a great opportunity within your biddable media strategy. We’ll look at what makes it different to AdWords and why it can compliment your existing online marketing.
Sometimes we find AdWords tips that aren’t quite detailed enough to make stand alone posts but are game changers nonetheless and well worth sharing. This post celebrates these AdWords features that are often missed out including everything from the Top Movers report, to shared budgets and IP Blocking.
The value of having a strong Quality Score has increased in recent times, with an article from Larry Kim suggesting that the Cost per Click savings as a result of having a high Quality Score are even greater than they used to be (200% more valuable to be precise!). The only problem is that it has become increasingly more challenging to achieve a high Quality Score compared to past years.
Hello, my name’s Tara, and today I’m going to be sharing with you some of my tips on using [Google] AdWords for Ecommerce websites. AdWords has got lots of functions which work really well with Ecommerce sites as well as a few which were designed specifically for them. This makes a great platform to help your Ecommerce business. I’m going to go over a few of the functions I like using and then give you a couple of tips on using each of those functions well.
Since the launch of Enhanced Campaigns, AdWords have come under fire for becoming too expensive for small and local businesses.
This presentation looks at AdWords tactics for local business, to make AdWords more cost effective so you can turn the odds in your favour again.