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The value of having a strong Quality Score has increased in recent times, with an article from Larry Kim suggesting that the Cost per Click savings as a result of having a high Quality Score are even greater than they used to be (200% more valuable to be precise!). The only problem is that it has become increasingly more challenging to achieve a high Quality Score compared to past years.
Hello, my name’s Tara, and today I’m going to be sharing with you some of my tips on using [Google] AdWords for Ecommerce websites. AdWords has got lots of functions which work really well with Ecommerce sites as well as a few which were designed specifically for them. This makes a great platform to help your Ecommerce business. I’m going to go over a few of the functions I like using and then give you a couple of tips on using each of those functions well.
Since the launch of Enhanced Campaigns, AdWords have come under fire for becoming too expensive for small and local businesses.
This presentation looks at AdWords tactics for local business, to make AdWords more cost effective so you can turn the odds in your favour again.
Hello, my name is Tara. I’m a Digital Marketing Executive here at Koozai, and today I’m going to talk to you about ad extensions.
Ad extensions are a feature within Google AdWords which allow you to extend your ads and enhance them with extra information. This is obviously great for users because it helps them to make a decision on which result to click on, and it’s also great for advertisers because you get all this extra ad space for the same price.
In recent times AdWords has faced criticism for becoming too expensive for small businesses to use. Whilst there’s no denying that the cost of AdWords has increased, and will continue to increase, I believe that if you run your account well, there is no reason why AdWords can’t be successful for small and local businesses.
I can’t help but think that in a Post Penguin world there is far too much talk of link removal and Disavowing. Aside from the fact that I’m getting so bored of hearing about it, it’s also an unhealthy attitude for any SEO to be purely focused on cleaning up links. There is more to post-penguin life than removing or disavowing! This post will open your eyes to creating a link building strategy, because if all you are doing is disavowing or removing links, it is not enough and it’s just not cool. #RANT. Read More
Today I’m speaking at On the Edge in Manchester about AdWords Enhanced Campaigns. This post contains my slides and a summary of the talk.
On the 22nd of July, AdWords are changing all campaigns to Enhanced Campaigns. It’s important that you don’t wait until the 22nd of July and let Google upgrade your campaigns for you, because if you do, the settings and changes Google make will mean that your advertising may become less affective.
The Google Display Network (GDN) is responsible for 20% of all AdWords traffic, and it is an ever-growing advertising platform. In the US alone, the GDN reaches 92% of all Internet users. This post will guide you step-by-step through the different kinds of display targeting and how to set up your display campaigns. It will also cover some basic optimisation tips so you can make sure you’re getting the most out of Google AdWords Display Advertising.
This video is going to cover display advertising. It’s going to look at when it’s best to use display advertising and then also look at 10 tips to make your display advertising as successful as possible.
This post answers all of your AdWords Enhanced Campaigns questions so that you can confidently know what to expect when you upgrade to them. The questions in this post are based on the most common questions I hear from clients and those who will be working on Enhanced Campaigns, so there should be something useful in this post for anyone who will soon be making the switch. All AdWords campaigns will automatically be switched to Enhanced Campaigns from July 22nd 2013 so make sure you learn about the new system before then!