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Conversion rate optimisation might be seen as a separate specialism from SEO, but it’s clear that CRO is fundamental for a truly successful SEO project. It’s all very well bringing in shed-loads of relevant traffic but if that traffic isn’t resulting in conversions and making some mulah, your client will soon be questioning the ROI you’re bringing them.
Hello. My name is Tara. I’m a Digital Marketing Executive here at Koozai, and today, I’m going to be chatting to you about something that’s got quite a lot of attention recently. This is the way that big brands are being treated by search engines.
A recent Econsultancy post about search engine ranking factors in the UK suggested that “Top brands have a ranking advantage”. Although we have been aware that bigger brands have often dominated the SERPs in many industries, it’s becoming clear that they really do have the ability to perform well in rankings for generic keywords (not just brand terms) above others in the same industry whose brands may not be as established. Read More
We all know great content is important, but following recent algorithm updates it’s going to become even more important. With more and more businesses turning to content creation as a fundamental part of their online marketing strategy, what can you do to make sure your content really stands out?
This post is about looking at a start-up from an online branding perspective. I’ve picked this particular brand to look at as a case study because it’s at the perfect start-up-stage and also because I’m a little bit curious about how it is going to pan out. Personally, I think it has great potential and I can’t think of anything else that shares the same concept. Read More
We all know great content is important, but following recent algorithm updates it is going to become even more fundamental to any online marketing campaign. So how can you make sure your great content rises above the rest and stands out from the crowd?
Initially this seemed like a tragic new update. One that takes more control away from the marketers’ hands and passes it over to Google. The more I read into it though, the more I’m starting to realise that it’s not such a bad thing.
Are you running AdWords advertising on Google search results pages? Are your ads in the best position they could be? Read More
You’re at a conference and you’re chatting to someone with a PR background about SEO. You might not agree with everything they’re saying, but instead of arguing your point about why SEO is different, it might be worth listening to what they have to say and thinking about what SEO and PR can actually learn from each other.