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Taking on a new PPC account can be daunting when you can see that there’s lots to be improved on. It’s great that you know you can make a difference and improve the account, but you might find yourself wondering where to start!
A PPC audit is a great way to start any PPC project, as it will help you clearly identify the areas that need improving, so you can prioritise them and work through them in manageable chunks.
This is a question I often get asked by clients, and so I thought I’d share some information about Bing and why you should definitely consider Bing advertising as a great opportunity within your biddable media strategy. We’ll look at what makes it different to AdWords and why it can compliment your existing online marketing.
Sometimes we find AdWords tips that aren’t quite detailed enough to make stand alone posts but are game changers nonetheless and well worth sharing. This post celebrates these AdWords features that are often missed out including everything from the Top Movers report, to shared budgets and IP Blocking.
The value of having a strong Quality Score has increased in recent times, with an article from Larry Kim suggesting that the Cost per Click savings as a result of having a high Quality Score are even greater than they used to be (200% more valuable to be precise!). The only problem is that it has become increasingly more challenging to achieve a high Quality Score compared to past years.
Hello, my name’s Tara, and today I’m going to be sharing with you some of my tips on using [Google] AdWords for Ecommerce websites. AdWords has got lots of functions which work really well with Ecommerce sites as well as a few which were designed specifically for them. This makes a great platform to help your Ecommerce business. I’m going to go over a few of the functions I like using and then give you a couple of tips on using each of those functions well.
Since the launch of Enhanced Campaigns, AdWords have come under fire for becoming too expensive for small and local businesses.
This presentation looks at AdWords tactics for local business, to make AdWords more cost effective so you can turn the odds in your favour again.
Hello, my name is Tara. I’m a Digital Marketing Executive here at Koozai, and today I’m going to talk to you about ad extensions.
Ad extensions are a feature within Google AdWords which allow you to extend your ads and enhance them with extra information. This is obviously great for users because it helps them to make a decision on which result to click on, and it’s also great for advertisers because you get all this extra ad space for the same price.
In recent times AdWords has faced criticism for becoming too expensive for small businesses to use. Whilst there’s no denying that the cost of AdWords has increased, and will continue to increase, I believe that if you run your account well, there is no reason why AdWords can’t be successful for small and local businesses.
I can’t help but think that in a Post Penguin world there is far too much talk of link removal and Disavowing. Aside from the fact that I’m getting so bored of hearing about it, it’s also an unhealthy attitude for any SEO to be purely focused on cleaning up links. There is more to post-penguin life than removing or disavowing! This post will open your eyes to creating a link building strategy, because if all you are doing is disavowing or removing links, it is not enough and it’s just not cool. #RANT. Read More