Blog Posts, Videos and More

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  • Social Media
  • 3rd Sep 2012
  • Comment

  Social Media Community Management Best Practices

  

  As much as online communities have become part of everyday life, people still don’t behave in them the same way as they would in everyday life. Being online means they often say things that they would never dream of saying in the ‘real world’.

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  • Analytics
  • 7th Aug 2012
  • 5 Comments

  Conversion Rate Optimisation Tips for All Websites

  

  Conversion rate optimisation might be seen as a separate specialism from SEO, but it’s clear that CRO is fundamental for a truly successful SEO project. It’s all very well bringing in shed-loads of relevant traffic but if that traffic isn’t resulting in conversions and making some mulah, your client will soon be questioning the ROI you’re bringing them.

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  • Brand
  • 1st Aug 2012
  • 1 Comment

  How To Be Seen As A Brand By The Search Engines

  

  Hello. My name is Tara. I’m a Digital Marketing Executive here at Koozai, and today, I’m going to be chatting to you about something that’s got quite a lot of attention recently. This is the way that big brands are being treated by search engines.
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  • Social Media
  • 3rd Jul 2012
  • 3 Comments

  Using a Facebook Page for your Business: Stay Safe

  

  Facebook offers a fantastic platform to engage with your potential consumers. Not only is it a fundamental touch-point if your audience members make up some of the 845 million active users on the network, but it’s the perfect place to start a two-way conversation with them. The interactive nature of the site gives marketers an un-missable opportunity to engage with potential consumers, that most other marketing mediums just don’t have.

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  • Brand
  • 21st Jun 2012
  • 8 Comments

  What Makes a Brand in the Eyes of a Search Engine?

  

  

  A recent Econsultancy post about search engine ranking factors in the UK suggested that “Top brands have a ranking advantage”. Although we have been aware that bigger brands have often dominated the SERPs in many industries, it’s becoming clear that they really do have the ability to perform well in rankings for generic keywords (not just brand terms) above others in the same industry whose brands may not be as established. Read More

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  • SEO
  • 13th Jun 2012
  • 8 Comments

  Keyword Research and Content Creation Masterclass

  

  We all know great content is important, but following recent algorithm updates it’s going to become even more important. With more and more businesses turning to content creation as a fundamental part of their online marketing strategy, what can you do to make sure your content really stands out?
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  • Brand
  • 28th May 2012
  • 1 Comment

  'Candy Kittens' Business Start-up from an Online Marketing Perspective

  

  

  This post is about looking at a start-up from an online branding perspective. I’ve picked this particular brand to look at as a case study because it’s at the perfect start-up-stage and also because I’m a little bit curious about how it is going to pan out. Personally, I think it has great potential and I can’t think of anything else that shares the same concept. Read More

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  • SEO
  • 24th May 2012
  • Comment

  Killer Keyword Research Tools For Killer Content (#OMNLondon)

  

  We all know great content is important, but following recent algorithm updates it is going to become even more fundamental to any online marketing campaign. So how can you make sure your great content rises above the rest and stands out from the crowd?
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  • Paid Search
  • 19th Apr 2012
  • 8 Comments

  Why the AdWords Phrase and Exact Match Update isn't all Bad

  

  Initially this seemed like a tragic new update. One that takes more control away from the marketers’ hands and passes it over to Google. The more I read into it though, the more I’m starting to realise that it’s not such a bad thing.

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  • Paid Search
  • 12th Apr 2012
  • Comment

  Getting your AdWords Ads to Appear Higher in the Search Results

  

  Are you running AdWords advertising on Google search results pages? Are your ads in the best position they could be? Read More

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  • SEO
  • 21st Mar 2012
  • 3 Comments

  4 Lessons PR Can Teach SEO (and Vice Versa)

  

  You’re at a conference and you’re chatting to someone with a PR background about SEO. You might not agree with everything they’re saying, but instead of arguing your point about why SEO is different, it might be worth listening to what they have to say and thinking about what SEO and PR can actually learn from each other.
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