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As things currently stand, search engines rely on a tallying of links to determine how strong a website is. Whilst there are ways of measuring the relative strength of each link; the intention (negative or positive) and how it was created (naturally or paid) is still something of a mystery. This creates confusion amongst the algorithms and occasionally leads to poor results.
The digital/online marketing fraternity aren’t shy when it comes to using and creating jargon. The industry is awash, and whilst some terms are perfectly acceptable, others can be a little jarring – depending on who you speak to of course. So what words or acronyms would you change if you had the chance?
If there is one phrase within the online marketing field that is (mis)used to excess without any clear definition, it is ‘quality content’. In many ways it is indefinable; especially when you consider that the written word is open to multiple interpretations, including assessments of ‘quality’.
Unless you’re a multinational corporation, there’s a good chance that your marketing budgets are going to be reasonably restrictive. This means that you can’t just throw money at every conceivable campaign and simply hope for the best.
Online censorship, in any form, can be a dangerous thing. As some politicians may put it, this is simply a ‘known known’. In the past though, Google has been complicit in allowing state intervention in their results, particularly in China.
At one point or another, almost every SEO or online business has suffered an unexpected and sudden drop in rankings. With increasing dependence on search engines and the traffic they deliver, any significant fall can have major implications. Consequently, when disaster strike, chaos often ensues.
You only need to take a quick look at Google Webmaster Central to experience this panic first hand. As misguided, confused or entirely clueless site owners scramble for answers, the truth is often staring them right in the face. So what should you do if your site suffers a drop in rankings for a number of keywords, or, worse still, is de-indexed entirely?
In the last week or so there has been a lot of fuss over the penalising of certain blog networks by Google. Now, for as long as PageRank has existed and links have impacted rankings, people have always found ways of gaming the system. Link farms, networks, and other paid sources have flourished, offering a quick solution to pseudo-SEOers.
However, now, in 2012, Google finally appears to be taking a real interest in giving the more notorious networks a kicking. But what took them so long?
Push the panic button! Google are going to start cracking down on sites with too much SEO, at least that’s what spokesman extraordinaire Matt Cutts claimed at the SXSW conference last week.
But hold on a minute, what constitutes too much SEO? Is there a maximum keyword density or number of inbound links? Is this the end of the line for optimisation as we know it? Of course not.