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Ever since we have been able to
game search engines optimise websites, huge importance has been placed on an array of on-page factors. First it was Meta and keyword stuffing, then it was anchor text links and creating unique copy. But in a post-Penguin world, where over-optimisation could result in punishments, the game may be changing ever so slightly.
Insurance Age published a report today claiming that many insurance websites were failing customers; not in the services they provide, but in the way that information is presented on their websites. In fact, the average score for the customer experience on home insurance sites was just 49%. So what’s going wrong?
Does the world really need a new multi-platform Internet browser? Yahoo! seems to think so. Suspend your disbelief for a while though, as we take a quick look at Axis, the new browser for iOS and desktops.
Every business wants to be top of Google for their primary keywords. That’s where the action is and huge profits can be made. However, it can also make you a target. Disgruntled customers, envious competitors and mischievous hackers may deploy what is now referred to as Negative SEO. An attack that could see your rankings wiped out overnight.
For some, the idea of computers being able to comprehend human levels of understanding is a fear-inducing, apocalyptical vision. For others, it’s simply logical progress. Well, depending on your point of view, Google either has great news or very bad news – the Knowledge Graph is here.
As a Copywriter within the Online/Digital/Inbound Marketing industry, I’ve always been taught to write with freedom…and keywords. There’s always been a dual aspect to writing copy, just as there is with many other SEO disciplines – work on quality, but don’t forget what you’re targeting.
With the unceremonious exit of Scott Thomson as the CEO at Yahoo! things are looking even more disorganised and rudderless than usual at the former Search Engine giant. So what’s next for Yahoo! and can they ever get back on track.
First Google siphoned off keyword data from Analytics, with (not provided) becoming the top referring term for many site owners overnight. Now Mozilla are getting involved, with their Firefox browser encrypting search queries behind a HTTPS connection. So what does this mean for Analytics users?
Not all that long ago, Google announced that they would be removing keyword data from Analytics to protect signed-in users. Now, in the very same piece of software, website owners are able to see who exactly has linked to their site – including social profile details. Understandably, some industry folk are crying foul play on this particular move. So, is this another case of double standards from the search giant?