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Stephen Logan
Stephen Logan is our Senior Content Marketer at Koozai. With four years experience writing exclusively for the search engine marketing industry, he has amassed a wealth of industry related knowledge. He will be breaking news stories and contributing compelling SEO related stories.
Blog Posts, Videos and More
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- SEO
- 31st May 2012
- 1 Comment
Just How Important is On-page SEO?
Ever since we have been able to game search enginesoptimise websites, huge importance has been placed on an array of on-page factors. First it was Meta and keyword stuffing, then it was anchor text links and creating unique copy. But in a post-Penguin world, where over-optimisation could result in punishments, the game may be changing ever so slightly. -
- SEO
- 30th May 2012
- Comment
What the Insurance Industry Teaches us About Website Content and Structure
Insurance Age published a report today claiming that many insurance websites were failing customers; not in the services they provide, but in the way that information is presented on their websites. In fact, the average score for the customer experience on home insurance sites was just 49%. So what’s going wrong? -
- Brand
- 28th May 2012
- Comment
Why Branding isn't Always Enough
“What’s in a name? That which we call a rose by any other name would smell as sweet.” You see, even The Bard knew that there was more to branding than just having a good name. -
- News
- 24th May 2012
- 1 Comment
Yahoo to Join the Internet Browser Battle Royal
Does the world really need a new multi-platform Internet browser? Yahoo! seems to think so. Suspend your disbelief for a while though, as we take a quick look at Axis, the new browser for iOS and desktops. -
- Social Media
- 21st May 2012
- 1 Comment
Facebook Fever Falls a Little Flat Following IPO
Friday was the day that investors and folks in Palo Alto had been waiting for with bated breath, ever since Facebook announced that they would be going public back in February. Whilst the IPO was far from disastrous, a closing price of $38.23 ($0.23 above the opening value), issues with the Nasdaq flotation and a looming $15billion lawsuit over privacy violations left a bit of a bad taste on one of the biggest days in the company’s history. -
- SEO
- 18th May 2012
- 1 Comment
Can Authority Really Counteract Negative SEO?
Every business wants to be top of Google for their primary keywords. That’s where the action is and huge profits can be made. However, it can also make you a target. Disgruntled customers, envious competitors and mischievous hackers may deploy what is now referred to as Negative SEO. An attack that could see your rankings wiped out overnight. -
- News
- 17th May 2012
- Comment
Google to Add Human Understanding with the Knowledge Graph
For some, the idea of computers being able to comprehend human levels of understanding is a fear-inducing, apocalyptical vision. For others, it’s simply logical progress. Well, depending on your point of view, Google either has great news or very bad news – the Knowledge Graph is here. -
- SEO
- 16th May 2012
- Comment
Keywords: Dead, Dying or Here to Stay?
As a Copywriter within the Online/Digital/Inbound Marketing industry, I’ve always been taught to write with freedom…and keywords. There’s always been a dual aspect to writing copy, just as there is with many other SEO disciplines – work on quality, but don’t forget what you’re targeting. -
- News
- 14th May 2012
- Comment
Will Yahoo! Ever Get Back on Track?
With the unceremonious exit of Scott Thomson as the CEO at Yahoo! things are looking even more disorganised and rudderless than usual at the former Search Engine giant. So what’s next for Yahoo! and can they ever get back on track. -
- Analytics
- 10th May 2012
- 7 Comments
Firefox "Burn" Millions Of Website Owners
First Google siphoned off keyword data from Analytics, with (not provided) becoming the top referring term for many site owners overnight. Now Mozilla are getting involved, with their Firefox browser encrypting search queries behind a HTTPS connection. So what does this mean for Analytics users? -
- Analytics
- 9th May 2012
- 1 Comment
Does Google Have Double Standards When it Comes to Privacy?
Not all that long ago, Google announced that they would be removing keyword data from Analytics to protect signed-in users. Now, in the very same piece of software, website owners are able to see who exactly has linked to their site – including social profile details. Understandably, some industry folk are crying foul play on this particular move. So, is this another case of double standards from the search giant?