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I speak to so many people outside the online marketing world who have no idea that some of the results on search engines are paid for and I also get different responses when asking people which result they typically click on. I thought a bit of market research into this could be beneficial so those of you who are not in the SEO world, could you take one minute to complete this quick survey for me and pass it onto any friends and family. The more data we can collect, the more interesting the results will be – The Perception of Search Results
Today is the official opening of our second office, situated in the heart of London’s Covent Garden.
After much planning and various office viewings in and around London, we discovered the offices in Chandos Place, and instantly knew it was right for us. Its central location and professional appearance is exactly what we were looking for to reflect our brand, and provide the right representation within London.
The AdWords team have worked hard putting together the Webinars to help users get the most from their Google advertising. They are designed to teach users more about AdWords features with the aim of improving campaign performance. Read More
Super keywords result in more clicks/conversions in your account, and will be the primary drivers of success within your account. Most accounts will experience the 80/20 rule where 80% sales come from 20% traffic.
Best practice would be to ensure that you target these successful keywords individually to really maximise this success – this would essentially involve creating tight ad groups, with their own ad copy and perhaps unique landing page. Great! Relatively straightforward so far.
Last month my video was all about managing your brand online and this time I want to focus on how to protect your brand online. So many companies are having to combat with sites that are trying to replicate what they do. Some even go to the extent of building a site that looks exactly the same to try passing off as the competition. This guide has been put together to run through some of the tasks you can action to help protect your brand online.
Google AdWords have always had their rules and policies, but over the past six months we have seen a number of AdWords Accounts being shut down at the drop of a hat. There are lots of reasons why you could get your account deactivated and the important thing is, trying to understand the rules to ensure it doesn’t happen to you.
Hi, I’m Sam Stratton, Digital Marketing Director here at Koozai. Today I’m going to talk to you about the importance of monitoring your brand online. Since the Internet launched, there have been a number of new initiatives, platforms, websites that are going live day in and day out. Something that’s really taken an interest of mine this year so far is how are you supposed to track what people are saying about you all across the Internet?
It’s all go at Koozai. After the successful rebranding in May, we have been looking to branch out even further to help spread the word. As a result of these continuing efforts we are delighted to be able to announce that Koozai will be the premium sponsor for the upcoming Think Visibility conference. In addition, we are also sponsoring the pre-party on the Friday night. Lots of exciting things planned for the event especially the evening party, so it would be a shame for you to miss out!
Having attended the conference earlier in the year, we’re already fully aware of just how popular it is within the industry. Think Visibility attracts some of the best speakers from all sectors within Online Marketing; helping to draw an audience that is as knowledgeable as it is sizeable. As you can tell from our series of blogs from the last conference, it’s pretty easy to see why Think Vis continues to grow in popularity [see: Think Visibility Part 1 - Link Building and CRO with Psychology].
Last night was the first ever SotonDigital event, which was arranged by Dan Harrison from WordPress Doctors. There has been talk about arranging a local get together for a while now and Dan pulled this together and arranged a really good night.
There was a great turnout of 48 people from different agencies both web and search around the Southampton area which was held in Yuzu in Bedford Place. Dan had arranged for the top floor of the bar to be reserved for the event and it was really nice to see so many people make an effort to attend.
After the closing sessions on day 1, I was looking forward to getting stuck back in to day 2 of the SMX London conference. The first session of the day was something that I really enjoy and find interesting which is Search Analytics and Competitive Intelligence. The take here was that there are so many tools and so much data available to us but this can very often be overwhelming and unusable.
Well, I have had a great couple of days at Advanced SMX London. I watched some insightful and some not so insightful presentations and met some brilliant like-minded people who I am looking forward to catching up with again at future conferences.
Anyway, moving onto some of the takeaways from each of the presentations…. Advanced SMX is a panel led conference with typically 3-4 speakers on each panel. I tried to make notes for each one but apologies if I have missed some as it’s not always easy to take everything down and take key bits in at the same time.