We love digital
Call 0845 485 1219
We love digital - Call and say hello - Mon - Fri, 9am - 5pm
Last month my video was all about managing your brand online and this time I want to focus on how to protect your brand online. So many companies are having to combat with sites that are trying to replicate what they do. Some even go to the extent of building a site that looks exactly the same to try passing off as the competition. This guide has been put together to run through some of the tasks you can action to help protect your brand online.
Google AdWords have always had their rules and policies, but over the past six months we have seen a number of AdWords Accounts being shut down at the drop of a hat. There are lots of reasons why you could get your account deactivated and the important thing is, trying to understand the rules to ensure it doesn’t happen to you.
Hi, I’m Sam Stratton, Digital Marketing Director here at Koozai. Today I’m going to talk to you about the importance of monitoring your brand online. Since the Internet launched, there have been a number of new initiatives, platforms, websites that are going live day in and day out. Something that’s really taken an interest of mine this year so far is how are you supposed to track what people are saying about you all across the Internet?
It’s all go at Koozai. After the successful rebranding in May, we have been looking to branch out even further to help spread the word. As a result of these continuing efforts we are delighted to be able to announce that Koozai will be the premium sponsor for the upcoming Think Visibility conference. In addition, we are also sponsoring the pre-party on the Friday night. Lots of exciting things planned for the event especially the evening party, so it would be a shame for you to miss out!
Having attended the conference earlier in the year, we’re already fully aware of just how popular it is within the industry. Think Visibility attracts some of the best speakers from all sectors within Online Marketing; helping to draw an audience that is as knowledgeable as it is sizeable. As you can tell from our series of blogs from the last conference, it’s pretty easy to see why Think Vis continues to grow in popularity [see: Think Visibility Part 1 - Link Building and CRO with Psychology].
Last night was the first ever SotonDigital event, which was arranged by Dan Harrison from WordPress Doctors. There has been talk about arranging a local get together for a while now and Dan pulled this together and arranged a really good night.
There was a great turnout of 48 people from different agencies both web and search around the Southampton area which was held in Yuzu in Bedford Place. Dan had arranged for the top floor of the bar to be reserved for the event and it was really nice to see so many people make an effort to attend.
After the closing sessions on day 1, I was looking forward to getting stuck back in to day 2 of the SMX London conference. The first session of the day was something that I really enjoy and find interesting which is Search Analytics and Competitive Intelligence. The take here was that there are so many tools and so much data available to us but this can very often be overwhelming and unusable.
Well, I have had a great couple of days at Advanced SMX London. I watched some insightful and some not so insightful presentations and met some brilliant like-minded people who I am looking forward to catching up with again at future conferences.
Anyway, moving onto some of the takeaways from each of the presentations…. Advanced SMX is a panel led conference with typically 3-4 speakers on each panel. I tried to make notes for each one but apologies if I have missed some as it’s not always easy to take everything down and take key bits in at the same time.
A lot of buzz is already happening around our re-brand and one of the biggest questions is ‘What is the meaning of Koozai?’ so I thought it would be appropriate to write a quick blog post to answer just that.
Definition: The Power of an Original Thought
One of the earliest signs of blogging taking off was back in 1994 when Justin Hall began ‘personal blogging’ whilst he was at college. It has been interesting to watch blogs evolve over the years and they now form a major part in people’s day to day personal lives, as well as providing a key tool for businesses to promote and discuss things online.
This infographic charts the Evolution of Bloggers from the very beginning to the current day. It also includes some interesting statistics and details of the earliest bloggers along with the more popular bloggers of today.
Google officially announced the second stage roll out of the Panda Update across all English language regions yesterday.
The algorithmic update was initially launched in the US just over a month ago and was designed to help users find the higher quality sites in the search results.
The team at Google have had a lot of positive feedback about the update from both searchers and website owners. Whilst searchers are seeing more relevant results and website owners are benefiting from increased visibility, now that spammy competitors have been downgraded in the SERPs .
Last week I attended the Spring Symposium with MarkMonitor at the Museum of London, where the main topic of discussion is brands and how to protect your brand online.
Some very interesting presentations and a lot of the information was new to me, having not worked directly on a site that would suffer with counterfeit products being sold on domains pretending to be the actual brand.
What I want to discuss in my post here though is one area that really caught my attention; the expansion of new Generic Top Level Domains (gTLDs). gTLDs will allow companies to turn their brands into domains (.brand/company name). They will also allow companies to create broad product groups like .finance, .bank or .shop.
The internet industry are calling gTLDs ‘dotBrand’ and are set to fundamentally change the internet and how websites do business online.