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Last week it was announced that I am going to be blogging for State of Search in a series of guest posts talking about one subject: ‘Integration of Marketing Channels’. The posts will be going live daily over the course of the next two weeks.
My blog first post is titled ‘The Importance of Using Social to Impact Branded Search’ which follows on nicely from what we have been talking about at Koozai over the past year.
On the 22nd September 2011, I made my first appearance on a stage at OMN London alongside Mike Essex where we presented our tactics for dominating page one of the search results for a brand. If you had asked me six months ago whether I would have done something like this, the answer would have been a definite NO! However, I overcame my fears and stood up in front of approximately 300 people with an interest in digital marketing and presented to them.
From speaking to people in the industry over the past three years, public speaking is a fear of many people and I wanted to put together this post to share some of my thoughts and tell you how I went about combating that fear in 15 steps.
Linkdex is quickly becoming one of the most talked about SEO tools in the industry and considering it has only been around since the start of 2011, this is pretty impressive. It is an evolving tool and still has a long way to go based on the conversations I have had with the Linkdex team.
I know there are a lot of agencies and companies using Linkdex already and many of us will be asking the same questions and wanting to know what their plans are for taking this great tool to the next level. Read More
Back in January I met John Straw, the founder of Linkdex. He’s an extremely enthusiastic character and I got a five minute demo of the tool which launched earlier on that month. From the word go, I could tell that he had created a very exciting tool that would be used by agencies and companies around the world.
I speak to so many people outside the online marketing world who have no idea that some of the results on search engines are paid for and I also get different responses when asking people which result they typically click on. I thought a bit of market research into this could be beneficial so those of you who are not in the SEO world, could you take one minute to complete this quick survey for me and pass it onto any friends and family. The more data we can collect, the more interesting the results will be – The Perception of Search Results
Today is the official opening of our second office, situated in the heart of London’s Covent Garden.
After much planning and various office viewings in and around London, we discovered the offices in Chandos Place, and instantly knew it was right for us. Its central location and professional appearance is exactly what we were looking for to reflect our brand, and provide the right representation within London.
The AdWords team have worked hard putting together the Webinars to help users get the most from their Google advertising. They are designed to teach users more about AdWords features with the aim of improving campaign performance. Read More
Super keywords result in more clicks/conversions in your account, and will be the primary drivers of success within your account. Most accounts will experience the 80/20 rule where 80% sales come from 20% traffic.
Best practice would be to ensure that you target these successful keywords individually to really maximise this success – this would essentially involve creating tight ad groups, with their own ad copy and perhaps unique landing page. Great! Relatively straightforward so far.
Last month my video was all about managing your brand online and this time I want to focus on how to protect your brand online. So many companies are having to combat with sites that are trying to replicate what they do. Some even go to the extent of building a site that looks exactly the same to try passing off as the competition. This guide has been put together to run through some of the tasks you can action to help protect your brand online.
Google AdWords have always had their rules and policies, but over the past six months we have seen a number of AdWords Accounts being shut down at the drop of a hat. There are lots of reasons why you could get your account deactivated and the important thing is, trying to understand the rules to ensure it doesn’t happen to you.