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It is the end of day 2 of SAScon and there were some fantastic sessions today. Since I got the speaking bit out of the way yesterday, I wanted to spend today taking notes, blogging and sharing some of the great tips, stats and action points that come out of the sessions.
For the second year in a row, Koozai have been featured in the annual SEO Buyer’s Guide from Econsultancy. We’re extremely pleased to be listed alongside 35 of the other leading Search Engine Optimisation service providers here in the UK.
You can access the full SEO Agencies Buyer’s Guide 2012 on Econsultancy right now and find out more about the state of the industry and Koozai, of course. It’s a hefty publication, weighing in at 269 pages, but offers an indispensible overview of the UK SEO market for the year ahead.
In the past three years I’ve attended a lot of conferences aimed at individuals within the digital industry. However, I’ve always been surprised with the lack of females in attendance. This led me to believe that either the digital marketing industry was highly male dominated, or that females were shying away from the larger conferences, or even a combination of the two.
With this in mind, I set out to try and uncover more females within the industry, those who would feel comfortable at an all female event, and so the DigitalFemales group was born.
Hi, I’m Sam. One of the things that’s been brought to my attention this year is the introduction to gTLDs, which stands for generic top-level domains, for those of you who might not be aware of them. In other words, “.brand”. So we’ll come on to what the “.brand” stands for shortly.
Last week it was announced that I am going to be blogging for State of Search in a series of guest posts talking about one subject: ‘Integration of Marketing Channels’. The posts will be going live daily over the course of the next two weeks.
My blog first post is titled ‘The Importance of Using Social to Impact Branded Search’ which follows on nicely from what we have been talking about at Koozai over the past year.
On the 22nd September 2011, I made my first appearance on a stage at OMN London alongside Mike Essex where we presented our tactics for dominating page one of the search results for a brand. If you had asked me six months ago whether I would have done something like this, the answer would have been a definite NO! However, I overcame my fears and stood up in front of approximately 300 people with an interest in digital marketing and presented to them.
From speaking to people in the industry over the past three years, public speaking is a fear of many people and I wanted to put together this post to share some of my thoughts and tell you how I went about combating that fear in 15 steps.