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Hi, I’m Sam. Today I want to talk to you about remarketing. Remarketing is a relatively new service offered by Google, and previously you could only set this up via your Google AdWords account. It was quite clunky, and you had to just put different pieces of code on different elements of your site in order to start building up the audiences.
* Now that I have your attention, the ‘stat’ in the title is correct for the purpose of this post. It is based on the 125 brands who came top in the Sunday Times Best Companies to Work For in 2012. Read on to find out more….
This post goes live at the same time as my presentation at On The Edge Live in Bristol where I am talking about the importance of reputation and how you should be managing your brand’s reputation online.
In July 2012, Google announced a new way to do remarketing which will make it much easier for advertisers to take advantage of this fantastic marketing channel. The new method for remarketing is much smarter and more powerful way, which allows you to create advanced strategies with just one piece of code.
Over the past 12 months I have seen remarketing grow significantly and the campaigns have been extremely creative and effective. It is surprisingly cost-effective when compared to other forms of display advertising making it very appealing for advertisers.
With Google AdWords continuously adding new features it is becoming more difficult for novice AdWords users to keep on top of rising costs. In this post I am going to run through 10 ways to save money using Google AdWords using some of the features and tools that are on offer.
I’m not sure how many of you actually have this same problem, but every week at Koozai, we get so many clients phoning in that aren’t currently working with us and asking us to do an analysis report for their PPC account. The number of times I’ve actually looked at one of these accounts and thought, wow, you are wasting so, so much money.
It is the end of day 2 of SAScon and there were some fantastic sessions today. Since I got the speaking bit out of the way yesterday, I wanted to spend today taking notes, blogging and sharing some of the great tips, stats and action points that come out of the sessions.