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Oliver Ewbank
Working in new media for over 8 years, Oliver Ewbank has worked for a range of brands including eBay and SportBusiness.com on SEO, PPC and Social Media Management. He has won awards for his SEO work and been featured in a number of publications, including Virgin online.
Blog Posts, Videos and More
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- SEO
- 20th Apr 2011
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Build Links with Social Bookmarking Sites
In a web ruled by links social bookmarking should not be underestimated. A strong bookmark can provide a valuable link as well as citations to help boost your search engine rankings.
What is Social Bookmarking?
For those new to the world of social bookmarking it is a method for internet users to organise, store, manage and search for bookmarks of resources online. The bookmarks are usually public and often get indexed by search engines. The standard bookmark gives you the opportunity to leave a link back to your site (sometimes with anchor text) which will obviously help grow your link profile.
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- SEO
- 13th Apr 2011
- 2 Comments
Get Valuable Backlinks from LinkedIn
Setting up a LinkedIn profile is an excellent way to build valuable links back to your site. You can optimise the anchor text and add unique content to give profiles additional authority.
For those that have been hiding under a rock, LinkedIn is a popular business networking tool that helps you connect with fellow professionals in your chosen sector. Anyone can set up a profile detailing their work experience and employment history.
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- Paid Search
- 6th Apr 2011
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Integrate Tweets with Display Advertising on Google AdWords
Integrating Tweets into your display advertising is an excellent way to run promotions that change regularly. You can Tweet your message instead of creating a new creative.
As the social media platform continues to evolve we are seeing further integration between ‘social’ and other forms of online advertising. A great way to grow your Twitter follower base is to use the social templates in the Google AdWords Display Ad Builder.
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- Social Media
- 30th Mar 2011
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Can Social Media Citations Improve Rankings?
In a web ruled by links it’s hard to imagine that there can be other external influences on a search engine ranking. Can social media citations play their part? You would be crazy to think otherwise.
Once a search engine looks at your content and backlinks what else can it search for? A brand’s popularity is the next logical step. One of the best ways to measure brand popularity is to monitor the number of social media mentions. SERPs are starting to display brand mentions and in particular ‘Tweets’ more regularly which shows search engines are giving authority to social citations.
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- SEO
- 24th Mar 2011
- 2 Comments
The Benefits of Targeted Display Advertising
Display advertising can be a great way to grow a brand and increase conversions. Superior technologies enable campaigns to target the user instead of the website.
In comparison to Google AdWords (search network) advertisers are often sceptical over the ROI of a display advertising campaign. However, done with the right network, you can stream adverts to niche consumers.
Google AdWords Content Network
The Google AdWords content network is a good place to start; you simply load the banner and select the sites you would like to advertise on. You can choose to advertise on specific domains or next to targeted keywords.
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- SEO
- 16th Mar 2011
- 3 Comments
Online Marketing with Classified Ads
Promoting a business with classified ads is an excellent way to reach your local market, generate visibility and sales. However there is another potential SEO benefit, with the ability to link to a site through your advertisement.
Posting your product or service on a classified ads site is a very useful way to market to your local community. Ideal for a small company, the process is painless, free and very quick to complete. Simply describe your business and promote your offer.
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- Social Media
- 2nd Mar 2011
- 1 Comment
The tweeting business can be a very time consuming process, Tweet Spinner is a powerful application which can help you manage your tweets and interact with your target audience.
Top media gurus swear by the benefits of a targeted social media campaign; but who really has the time to monitor their Twitter account, let alone the mass audience it attracts? There is no doubt about it, social media can be a very time consuming activity. Fortunately, Tweet Spinner might just be able to help.
Tweet Spinner is a powerful application that carries out the more time intensive Twitter tasks for you, from managing followers to identifying your target audience. You can even schedule a range of Tweets and Direct Messages to keep your followers in constant loop. Read More
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- News
- 28th Feb 2011
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Website Redesigns 'Should Include SEO Efforts'
When redesigning a website it is important to consider many factors to ensure customers are not lost as a result of the change.
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- News
- 28th Feb 2011
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Local Firms 'Should Seek Online Reviews'
Local businesses should ask customers to review products and services online in order to improve their success.
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- News
- 23rd Feb 2011
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Exporters 'Must Understand Online Marketing'
Firms keen to export their items to other nations may find internet marketing is invaluable in their efforts.
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- News
- 22nd Feb 2011
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Feeds 'Should Be Used As Quickly As Possible'
Exploiting feeds and ensuring they are being used to their full potential is an essential part of online marketing.