We love digital
Call 0845 485 1219
We love digital - Call and say hello - Mon - Fri, 9am - 5pm
To help guide you through the various options available to you and the relative benefits of each, I’ve put together this quick guide. From paid search a to digital display ad platforms, there’s certainly no lack of choice when it comes to advertising online.
Building a group of hubs that interlink and eventually point back to your domain is an excellent way to increase the authority of your link profile.
In a web ruled by links, search marketers are constantly testing new ways to gain valuable sources. The latest test I have run involved building a variety of quality Squidoo pages which all intertwine. A group of themed pages linking to one unique page (which eventually links to your domain) can give huge benefits to your search engine rankings.
Aggressive link building is a buzz word constantly thrown around the industry, but what does it mean and what is deemed too aggressive?
In truth there is no real definition for ‘aggressive link building’ but in general it can be split into two separate meanings.
1. Proactively building a variety of links to a specific page using a string of techniques. This exercise will be high in volume with a range of different strategies.
They may not be as fashionable as they once were, but Wiki sites are still an excellent way to gain valuable backlinks to your site.
In a web ruled by links it is essential that your domain has a range of topic related sources pointing back to your domain. One quick and relatively easy way to do this is to use Wiki sites to stream relevant traffic and build links (with appropriate anchor text). Read More
Leaving comments to gain backlinks is always a hotly debated topic. Is it ethical? Is it spammy? Is it effective? If done in the right way, ‘tactful’ commenting can be an excellent strategy to boost your external links.
How does it Work?
Leaving a comment on a blog or forum can often provide a user with the opportunity to leave a link back to their site. In a web ruled by links, this can help boost your link profile with a range of topical resources. Typically you have the choice to use a link with your signature or in the actual text, if you’re really lucky you can sometimes tweak the anchor text.
In a web ruled by links social bookmarking should not be underestimated. A strong bookmark can provide a valuable link as well as citations to help boost your search engine rankings.
What is Social Bookmarking?
For those new to the world of social bookmarking it is a method for internet users to organise, store, manage and search for bookmarks of resources online. The bookmarks are usually public and often get indexed by search engines. The standard bookmark gives you the opportunity to leave a link back to your site (sometimes with anchor text) which will obviously help grow your link profile.
Setting up a LinkedIn profile is an excellent way to build valuable links back to your site. You can optimise the anchor text and add unique content to give profiles additional authority.
For those that have been hiding under a rock, LinkedIn is a popular business networking tool that helps you connect with fellow professionals in your chosen sector. Anyone can set up a profile detailing their work experience and employment history.
Integrating Tweets into your display advertising is an excellent way to run promotions that change regularly. You can Tweet your message instead of creating a new creative.
As the social media platform continues to evolve we are seeing further integration between ‘social’ and other forms of online advertising. A great way to grow your Twitter follower base is to use the social templates in the Google AdWords Display Ad Builder.