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In a web ruled by links social bookmarking should not be underestimated. A strong bookmark can provide a valuable link as well as citations to help boost your search engine rankings.
What is Social Bookmarking?
For those new to the world of social bookmarking it is a method for internet users to organise, store, manage and search for bookmarks of resources online. The bookmarks are usually public and often get indexed by search engines. The standard bookmark gives you the opportunity to leave a link back to your site (sometimes with anchor text) which will obviously help grow your link profile.
Setting up a LinkedIn profile is an excellent way to build valuable links back to your site. You can optimise the anchor text and add unique content to give profiles additional authority.
For those that have been hiding under a rock, LinkedIn is a popular business networking tool that helps you connect with fellow professionals in your chosen sector. Anyone can set up a profile detailing their work experience and employment history.
Integrating Tweets into your display advertising is an excellent way to run promotions that change regularly. You can Tweet your message instead of creating a new creative.
As the social media platform continues to evolve we are seeing further integration between ‘social’ and other forms of online advertising. A great way to grow your Twitter follower base is to use the social templates in the Google AdWords Display Ad Builder.
Display advertising can be a great way to grow a brand and increase conversions. Superior technologies enable campaigns to target the user instead of the website.
In comparison to Google AdWords (search network) advertisers are often sceptical over the ROI of a display advertising campaign. However, done with the right network, you can stream adverts to niche consumers.
Google AdWords Content Network
The Google AdWords content network is a good place to start; you simply load the banner and select the sites you would like to advertise on. You can choose to advertise on specific domains or next to targeted keywords.
Promoting a business with classified ads is an excellent way to reach your local market, generate visibility and sales. However there is another potential SEO benefit, with the ability to link to a site through your advertisement.
Posting your product or service on a classified ads site is a very useful way to market to your local community. Ideal for a small company, the process is painless, free and very quick to complete. Simply describe your business and promote your offer.
When redesigning a website it is important to consider many factors to ensure customers are not lost as a result of the change.
Local businesses should ask customers to review products and services online in order to improve their success.
Firms keen to export their items to other nations may find internet marketing is invaluable in their efforts.
Exploiting feeds and ensuring they are being used to their full potential is an essential part of online marketing.