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Oliver Ewbank
Working in new media for over 8 years, Oliver Ewbank has worked for a range of brands including eBay and SportBusiness.com on SEO, PPC and Social Media Management. He has won awards for his SEO work and been featured in a number of publications, including Virgin online.
Blog Posts, Videos and More
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- SEO
- 13th Jul 2011
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Web Marketing Strategies and Techniques
When it comes to web marketing strategies there is a whole range of techniques available. The industry has evolved immensely over recent years leaving marketers with a variety of tactics to stream relevant traffic. Below are a few tried and tested techniques to help market your domain across the web. -
- SEO
- 6th Jul 2011
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How to Get Listed in Search Engines?
Getting listed in a search engine is the first step to getting your site optimised. If you have a brand new domain with no history or backlinks, it can take some time for the pages to get indexed. Below are a few ways to help search engines register your site or individual URLs quicker. Read More -
- SEO
- 29th Jun 2011
- 1 Comment
How to Rank for Your Brand Name in Google?
In theory it should be simple to rank first for your brand name, but increased competition has made it tougher to dominate the rankings. This blog post will explain how to rank first for your brand name as well as dominate all ten positions in the Google search results. Read More -
- Social Media
- 22nd Jun 2011
- 6 Comments
Facebook Likes will be considered in search engine algorithms, but rankings are still dominated by link bias.A question which often pops up in our industry is ‘Do Facebook Likes affect SEO?’ The short answer is yes. However, the more appropriate question should be ‘How much of an influence do Facebook Likes have on SEO?’ This post will help explain the influence of Facebook Likes and how to include this approach in your search marketing strategy.
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- Paid Search
- 15th Jun 2011
- 2 Comments
When it comes to advertising online the possibilities are (almost) endless. There are a wide range of platforms to choose from including search engines, social media sites and premium networks.To help guide you through the various options available to you and the relative benefits of each, I’ve put together this quick guide. From paid search a to digital display ad platforms, there’s certainly no lack of choice when it comes to advertising online.
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- Social Media
- 8th Jun 2011
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There is a huge range of online advertising channels to choose from. The trick is to test, test some more and then test again.Once you have launched a new website the next task will be to get a range of targeted visitors. Many people will opt for Search Engine Optimisation to stream relevant traffic. If you don’t have the knowledge or patience to go down this road there are plenty of other ways to advertise your site and maintain a reasonable return on investment.
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- SEO
- 1st Jun 2011
- 3 Comments
Interlinking Squidoo Pages to Build Valuable Links
Building a group of hubs that interlink and eventually point back to your domain is an excellent way to increase the authority of your link profile.
In a web ruled by links, search marketers are constantly testing new ways to gain valuable sources. The latest test I have run involved building a variety of quality Squidoo pages which all intertwine. A group of themed pages linking to one unique page (which eventually links to your domain) can give huge benefits to your search engine rankings.
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- SEO
- 25th May 2011
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Aggressive Link Building – Can You Over Do It?
Aggressive link building is a buzz word constantly thrown around the industry, but what does it mean and what is deemed too aggressive?
In truth there is no real definition for ‘aggressive link building’ but in general it can be split into two separate meanings.
1. Proactively building a variety of links to a specific page using a string of techniques. This exercise will be high in volume with a range of different strategies.
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- SEO
- 18th May 2011
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How to Get Links From Wikipedia and Other Wiki’s?
They may not be as fashionable as they once were, but Wiki sites are still an excellent way to gain valuable backlinks to your site.
In a web ruled by links it is essential that your domain has a range of topic related sources pointing back to your domain. One quick and relatively easy way to do this is to use Wiki sites to stream relevant traffic and build links (with appropriate anchor text). Read More
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- Social Media
- 11th May 2011
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BranchOut: The Professional Network on Facebook
Ever wondered if Facebook could ever have its own version of LinkedIn? Well thanks to BranchOut it does, or, at the very least, could. Let’s take a look at what it’s all about…
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- Social Media
- 4th May 2011
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A Guide to Advertising on Twitter
Using the Twitter advertising service is an excellent way to extend the reach of your Tweets to a broader audience.
The Twitter Revolution
Over the last few years Twitter has become the heartbeat of the web. It’s the largest, fastest-growing communication platform in cyberspace. Creating a Twitter account is a great way to interact with your target audience and research has even suggested that Tweets can even help influence search results. So how do you capitalise on this emerging platform?