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Hi there. My name is Ollie and I’m a digital marketing executive here at Koozai. My top milestone for 2011 was the development of personalised search. For those of you that don’t know what personalised search is, it’s where it changes your search results based on: 1) IP address, 2) a cookie in your browser, or 3) whether you’re logged in with your Google account.
It’s that time of year again when people start to panic about Christmas shopping. If like me you leave everything to last minute you may need to make a purchase from your Smartphone. Recent research has shown that 44% of searches for last minute holiday gifts will be from a mobile device. So how do you take advantage of the Smartphone Christmas traffic? Read More
In the fast paced world of SEO, rankings are constantly fluctuating. This is part and parcel of search engine optimisation. However, if your rankings have dropped dramatically there may be a more serious issue. As we all know time is money and the longer your rankings stay hidden on page 2,3,4 of the SERPs the more money you can potentially lose. Read More
One question I get asked by clients time and time again is ‘should we build another website’? I can see the logic behind the question. Who wouldn’t want to double their traffic but is another domain the best way to go?
Why Do It?
There are numerous reasons people want to start up a new website. Some want a separate brand, others want to target a different demographic. Another common reason is to monopolise the SERPs with multiple rankings.
After a quick lunch break at the local Wagamama I was ready to absorb another session of SEO tips. The afternoon topics broke the mould by looking at several different aspects of SEO. This was immediately followed by a quick-fire round of ten minute presentations. Read More
In a web dominated by links it is important to have a varied approach. One way to get valuable links is by leaving threads and follow-up comments with a reference back to your site. Although this may seem straightforward it is important that your threads add value to the conversation. This post will look at the best ways to get links from forums (in an ethical way). Read More
In a web dominated by links it’s important to explore new ways to gather referring domains. One quick and easy way to gain a valuable backlink is to run your site through a range of website analysis tools. Not only does this help you understand the strength of your domain but it also provides a unique URL with a link back to your site. Read More
It’s finally here! You can now get a range of London transport directions through Google Maps. This simple function will help millions of commuters get from A to B with an accurate list of instructions. The public transport directions will display information for all Underground, bus, tram and Docklands Light Railway (DLR) lines.
London is not always best known for its easy transport system, but this new function will help the public access quick up-to-date directions. For example, let’s say you are in Piccadilly Circus and you want to visit Shakespeare’s Globe Theatre. A simple direction search will display all the transport connections available.
Search engine optimisation applies to every product across the globe, but for some it is harder to get links than others. In a web dominated by links it is essential to have a healthy amount of referring domains. Below are some easy ways to get links for the less glamorous products. Read More
When it comes to web marketing strategies there is a whole range of techniques available. The industry has evolved immensely over recent years leaving marketers with a variety of tactics to stream relevant traffic. Below are a few tried and tested techniques to help market your domain across the web.