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Oliver Ewbank

Oliver Ewbank

Working in new media for over 8 years, Oliver Ewbank has worked for a range of brands including eBay and SportBusiness.com on SEO, PPC and Social Media Management. He has won awards for his SEO work and been featured in a number of publications, including Virgin online.

Blog Posts, Videos and More

  • Oliver Ewbank
    Daily SEO Checks

    SEONo day in the SEO industry is the same. There are new challenges and you never know when Google is going to move the goalposts. We all know search engine optimisation changes frequently, but there are still a number of processes that you can go through to ensure your campaign is ahead of the game.

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  • Oliver Ewbank
    Video Still

    Recent Google updates have highlighted the importance of keeping a really natural link profile. So today I’m going to talk about what makes a natural link and, more importantly, how you can avoid unnatural link patterns.
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  • Oliver Ewbank
    A Complete Guide To SEO For The Finance Industry

    BudgetThe finance industry is by far the most competitive sector on the internet. Premium search results are littered with high street banks, superior websites and black hat ninjas.  When it comes to finance, dominating page one on Google can be a frustrating minefield. However, get it done right and you can reap the rewards of a highly profitable campaign.

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  • Oliver Ewbank
    How to submit a Google Reconsideration Request

    If you have experienced a huge drop in rankings over the last few weeks it will be worth checking your Google Webmaster Tools account. If you have received a message about unnatural links (see below) then the chances are you will need to submit a reconsideration request to Google.

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  • Oliver Ewbank
    Is there such a thing as Negative SEO?

    SEOIn an industry where we all depend on search engine traffic it’s a little unsettling to think there is such a thing as ‘negative SEO’. But what is it?

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  • Oliver Ewbank
    Should I Remove my Backlinks?

    LinksInbound links are essential to any SEO strategy. They help refer traffic and build authority around your domain. Read More

  • Oliver Ewbank
    Should I buy an Exact Match Domain?

    Domain NamesShould I buy an exact match domain? This is a question I get asked by clients on a monthly basis. The question usually comes in one of the five formats:

    1.       Should we change our domain name to something more keyword friendly?
    2.       Our competitor has an exact match domain is that why they are ahead?
    3.       Should we buy a keyword rich domain and redirect it to our website?
    4.       Should we have lots of keyword rich micro sites linking to our domain?
    5.       We are rebranding -  do we need our main keyword in the domain?

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