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With December fast approaching, the Christmas period can be a great time to push your product or service online. If you want quick results then Google AdWords is the obvious choice. However, to make it profitable you need to make sure your CTR and quality score are top notch. As it’s Cyber Monday I have put together a list of tips to make sure your campaign is delivering Christmas conversions.
This month Google updated their all-important Webmaster Guidelines and in particular they gave more information on weak link schemes to avoid. Have you bought links in the past? Is your backlink profile outdated? Are you unsure what really makes a good quality link? If your answer is yes to any of these questions, I would suggest reviewing the latest guidelines.
Google have hardly been subtle in the changes they’ve made in recent times, nor have they been apologetic. From major algorithm updates to tweaks in the colouration and complexity of sponsored ads (integration within maps, site links and even images for instance); the face of results pages has changed drastically. However, some might argue that this is more of an effort to please stakeholders, rather than users or advertisers.
No day in the SEO industry is the same. There are new challenges and you never know when Google is going to move the goalposts. We all know search engine optimisation changes frequently, but there are still a number of processes that you can go through to ensure your campaign is ahead of the game.
Recent Google updates have highlighted the importance of keeping a really natural link profile. So today I’m going to talk about what makes a natural link and, more importantly, how you can avoid unnatural link patterns.
Running an ecommerce PPC campaign can be an extremely profitable way to sell a huge range of products. However, many online retailers fail to structure their account to make the most of this advertising platform. The following guide will help you manage large scale ecommerce campaigns, boost your Click through Rate and improve the profitability of your AdWords account.
Recent EU cookie compliance laws have put some marketers off the proposition of remarketing. However, done properly, this tactic can still be extremely profitable. This post will take you through the benefits of remarketing and how to make the most out of targeted advertising.
The finance industry is by far the most competitive sector on the internet. Premium search results are littered with high street banks, superior websites and black hat ninjas. When it comes to finance, dominating page one on Google can be a frustrating minefield. However, get it done right and you can reap the rewards of a highly profitable campaign.
If you have experienced a huge drop in rankings over the last few weeks it will be worth checking your Google Webmaster Tools account. If you have received a message about unnatural links (see below) then the chances are you will need to submit a reconsideration request to Google.
Inbound links are essential to any SEO strategy. They help refer traffic and build authority around your domain. Read More