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Last month Google officially added large-scale guest posts, advertorials and press releases to the list of links that can violate their guidelines. Naturally this has caused confusion in the search industry and people are doing their best to read between the lines. Are there exceptions to the rules? Should you remove links? Should you nofollow? Should you disavow? Or should you just keep the faith and carry on creating good content?
In the last two years Google released fresh algorithm updates that shook up the world of search and forced digital marketers to refine their approach to SEO. Strong brands launched content rich strategies to cement their rankings while the weak were left in a pit of penguins and pandas.
This month Google AdWords released Image Extensions to help paid advertisers gain even more share of the search market. With yet another new ad extension (and so many more to choose from) at your fingertips it’s important you choose the best extension type for your business goal.
With the next Penguin update now live it is important that site owners are comfortable with the quality of their backlinks. If you fear you may have unnatural links one option is to disavow the source in Google Webmaster Tools. This post will look at the benefits of using the Disavow tool and why you shouldn’t be afraid of using it. Read More
In the world of Search Engine Optimisation it’s very rare that you find two SEO’s that think exactly the same. Search professionals come in all shapes and sizes with a range of different techniques and tactics. That said there is no denying that we all have similar characteristics. This blog post will look at the common characteristics of a rounded SEO and how they are applied to an SEO campaign.
Anyone who works in the marketing industry knows that recruiting a top SEO professional is no easy task. So today I’m going to talk you through some tips on how to find a really good SEO professional.
When a website goes up for sale it’s often difficult to put a true value on the business. Is the business sustainable? Does it have a healthy link profile? How much is the search engine traffic worth? These are all questions which will crop up in the buying process and in this guide we will help you calculate the true worth of a website.
Running a successful franchise can be an extremely rewarding experience. Running a failed franchise can be a massive pain in the neck. The difference between success and failure? SEO of course! Well not completely but having a sound SEO strategy can certainly help you grow your franchise into a profitable business.
This post will look at the do’s and don’ts when it comes to applying SEO to a franchise.
Anyone who works in the industry knows that recruiting a top notch SEO is no easy task. This post will look at what is required to find the next best thing. From sourcing CVs to conducting interviews this post will explore how to find the best candidate for an SEO role.
With more algorithm updates looming, it’s important you know how to make the most of Google AdWords in 2013. This ever-evolving platform has a stack of new features to take advantage of. This post will explore the new quirks to test in the New Year.
Anyone that works in SEO knows that it’s a game of ticking boxes. So today I’m going to talk you through some daily SEO tips to help you stay on top of things.