Oliver Ewbank Is Part Of Team Koozai

Oliver Ewbank

Working in new media for over 8 years, Oliver Ewbank has worked for a range of brands including eBay and SportBusiness.com on SEO, PPC and Social Media Management. He has won awards for his SEO work and been featured in a number of publications, including Virgin online.

Blog Posts, Videos and More

- SEO
- 25th Jul 2012
- 9 Comments
How To Detect And Remove Unnatural Links

Recent Google updates have highlighted the importance of keeping a really natural link profile. So today I’m going to talk about what makes a natural link and, more importantly, how you can avoid unnatural link patterns.
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- Paid Search
- 9th Jul 2012
- 3 Comments
Ecommerce PPC - How To Manage Large Campaigns

Running an ecommerce PPC campaign can be an extremely profitable way to sell a huge range of products. However, many online retailers fail to structure their account to make the most of this advertising platform. The following guide will help you manage large scale ecommerce campaigns, boost your Click through Rate and improve the profitability of your AdWords account.

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- Paid Search
- 25th Jun 2012
- Comment
How to Make the Most of Remarketing

Recent EU cookie compliance laws have put some marketers off the proposition of remarketing. However, done properly, this tactic can still be extremely profitable. This post will take you through the benefits of remarketing and how to make the most out of targeted advertising.

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- SEO
- 23rd May 2012
- 5 Comments
A Complete Guide To SEO For The Finance Industry

The finance industry is by far the most competitive sector on the internet. Premium search results are littered with high street banks, superior websites and black hat ninjas. When it comes to finance, dominating page one on Google can be a frustrating minefield. However, get it done right and you can reap the rewards of a highly profitable campaign.

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- SEO
- 4th May 2012
- 3 Comments
How to submit a Google Reconsideration Request

If you have experienced a huge drop in rankings over the last few weeks it will be worth checking your Google Webmaster Tools account. If you have received a message about unnatural links (see below) then the chances are you will need to submit a reconsideration request to Google.

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- SEO
- 18th Apr 2012
- Comment
Is there such a thing as Negative SEO?

In an industry where we all depend on search engine traffic it’s a little unsettling to think there is such a thing as ‘negative SEO’. But what is it?

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- SEO
- 16th Mar 2012
- 11 Comments
Should I Remove my Backlinks?

Inbound links are essential to any SEO strategy. They help refer traffic and build authority around your domain. Read More
- Social Media
- 22nd Feb 2012
- 3 Comments
Social Bookmarks: The Easiest Link You'll Ever Get

So, you’ve published some fresh content on your website, and you want to push it to a larger audience. Social bookmarking is an excellent way to do this. Today; I’m going to talk to you about the benefits of social bookmarking and what it can do for your website. So, what are social bookmarking websites? They’re sites like Stumble or Digg or JumpTags, sites where you can submit content extremely quickly and start getting links back to your domain.
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- SEO
- 13th Feb 2012
- 3 Comments
Should I buy an Exact Match Domain?

Should I buy an exact match domain? This is a question I get asked by clients on a monthly basis. The question usually comes in one of the five formats:

1.       Should we change our domain name to something more keyword friendly?
2.       Our competitor has an exact match domain is that why they are ahead?
3.       Should we buy a keyword rich domain and redirect it to our website?
4.       Should we have lots of keyword rich micro sites linking to our domain?
5.       We are rebranding - do we need our main keyword in the domain?

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- Paid Search
- 23rd Jan 2012
- 2 Comments
Why Link Your Google Plus Page to AdWords?

2012 seems to be the year to push Google Plus. The internet giants are investing huge amounts in promoting their own social network and even stars like David Beckham are on board to back the campaign.

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- Social Media
- 21st Dec 2011
- 1 Comment
Facebook Launch Private Messaging For Business Pages

Facebook have recently launched a private messaging function which allows page owners and individual Facebook users to exchange personal messages.

This is a massive breakthrough for the millions of businesses that use Facebook to interact with their customers. B2B and B2C companies will now have the opportunity to directly interact with their target audience. This will improve the rate of engagement and will also help businesses who use Facebook as a customer service platform. Read More