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Real time marketing is the latest craze to hit the digital world. Brands are jumping on current events as they unfold while reaping the rewards of interacting with their target audience. Tube strikes, Oscar selfies and football transfers have all been successfully exploited by brands ready to market in the moment. So what are the best platforms for real time marketing, and is it cost effective?
When Google launched AdWords Enhanced Campaigns they gave us a range of new ways to target users by device, time and location. In fact, their new targeting features place less emphasis on the keyword and more focus on the audience.
Although they may seem like mortal enemies SEO and PPC can actually complement each other in many ways. For example those working on SEO can use AdWords to gain valuable keyword data, whilst those with PPC can use SEO traffic to build up credible remarketing lists. And that’s just for starters.
Imagine a world without links and a web without link bulding. It’s a scary concept but what if Google removed link value from their algorithm altogether? This blog post will explore the other ‘off page’ SEO factors (and some new factors) so you can be less reliant on links.
Top brands are constantly striving for a perfect page one when people search for them by name. This means no negative reviews or bad press and complete domination in the SERPs for brand related searches. But how can this be achieved?
Hi there. Today I’m going to talk to you about future-proofing your SEO, which in essence means protecting your rankings from future algorithm updates.
So first things first, I’m going to start with metadata. So this is hugely important to get right and to stay on top of if you are going to future-proof your SEO. So you want to avoid duplicate meta titles, duplicate meta descriptions, short meta descriptions and meta descriptions that are too long.
2013 has seen a surge in the popularity of single page websites. More and more people are opting for a single page design with a parallax scrolling effect. Will this harm your site’s SEO? Can you still achieve premium rankings? How do you optimise a domain that only has one page?
2013 has seen Google release fresh Panda and Penguin algorithm updates. These updates have shaken up the world of search and forced digital marketers to refine their approach to SEO.
Last month Google officially added large-scale guest posts, advertorials and press releases to the list of links that can violate their guidelines. Naturally this has caused confusion in the search industry and people are doing their best to read between the lines. Are there exceptions to the rules? Should you remove links? Should you nofollow? Should you disavow? Or should you just keep the faith and carry on creating good content?
In the last two years Google released fresh algorithm updates that shook up the world of search and forced digital marketers to refine their approach to SEO. Strong brands launched content rich strategies to cement their rankings while the weak were left in a pit of penguins and pandas.