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Oliver Ewbank

Oliver Ewbank

Working in new media for over 8 years, Oliver Ewbank has worked for a range of brands including eBay and SportBusiness.com on SEO, PPC and Social Media Management. He has won awards for his SEO work and been featured in a number of publications, including Virgin online.

Blog Posts, Videos and More

  • Oliver Ewbank
    Why You Should Market in the Moment

    TwitterReal time marketing is the latest craze to hit the digital world. Brands are jumping on current events as they unfold while reaping the rewards of interacting with their target audience. Tube strikes, Oscar selfies and football transfers have all been successfully exploited by brands ready to market in the moment. So what are the best platforms for real time marketing, and is it cost effective?

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  • Oliver Ewbank
    45 Tips From Day 2 Of SES London 2014 #SESLON

    SES LondonAfter a superb first day of talks its time for the next instalment of SES 2014. Day two is set to be a cracker packed with great speakers and hot topics. We’ll be recapping each of the sessions as they finish so be sure to check back throughout the day.

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  • Oliver Ewbank
    A World Without Links

    EarthImagine a world without links and a web without link bulding. It’s a scary concept but what if Google removed link value from their algorithm altogether? This blog post will explore the other ‘off page’ SEO factors (and some new factors) so you can be less reliant on links.

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  • Oliver Ewbank
    How to Get Perfect Page One Listings For Your Brand

    Perfect Page OneTop brands are constantly striving for a perfect page one when people search for them by name. This means no negative reviews or bad press and complete domination in the SERPs for brand related searches. But how can this be achieved?

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  • Oliver Ewbank
    Video Still

    Hi there. Today I’m going to talk to you about future-proofing your SEO, which in essence means protecting your rankings from future algorithm updates.

    So first things first, I’m going to start with metadata. So this is hugely important to get right and to stay on top of if you are going to future-proof your SEO. So you want to avoid duplicate meta titles, duplicate meta descriptions, short meta descriptions and meta descriptions that are too long.

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  • Oliver Ewbank
    How to Optimise a One Page Parallax Scrolling Website

    One Page Website2013 has seen a surge in the popularity of single page websites. More and more people are opting for a single page design with a parallax scrolling effect. Will this harm your site’s SEO? Can you still achieve premium rankings? How do you optimise a domain that only has one page?

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  • Oliver Ewbank
    Future Proofing Your SEO: The Complete Guide

    Future Proofing SEOToday I am speaking at the On the Edge conference in Birmingham on the subject of Future Proofing SEO. This post contains my slides and a summary of the presentation.

    2013 has seen Google release fresh Panda and Penguin algorithm updates. These updates have shaken up the world of search and forced digital marketers to refine their approach to SEO.

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  • Oliver Ewbank
    Link Schemes: Are You Playing By The Latest Rules?

    google logoLast month Google officially added large-scale guest posts, advertorials and press releases to the list of links that can violate their guidelines. Naturally this has caused confusion in the search industry and people are doing their best to read between the lines. Are there exceptions to the rules? Should you remove links? Should you nofollow? Should you disavow? Or should you just keep the faith and carry on creating good content?

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  • Oliver Ewbank
    Has SEO Become More Expensive?

    expensesIn the last two years Google released fresh algorithm updates that shook up the world of search and forced digital marketers to refine their approach to SEO.  Strong brands launched content rich strategies to cement their rankings while the weak were left in a pit of penguins and pandas.

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