Blog Posts, Videos and More

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  • SEO
  • 29th Apr 2013
  • 9 Comments

  14 Essential Characteristics For The Modern SEO Professional

  

  In the world of Search Engine Optimisation it’s very rare that you find two SEO’s that think exactly the same. Search professionals come in all shapes and sizes with a range of different techniques and tactics. That said there is no denying that we all have similar characteristics. This blog post will look at the common characteristics of a rounded SEO and how they are applied to an SEO campaign.

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  • SEO
  • 24th Apr 2013
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  How To Hire An SEO - Top Recruitment Tips

  

  Anyone who works in the marketing industry knows that recruiting a top SEO professional is no easy task. So today I’m going to talk you through some tips on how to find a really good SEO professional.

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  • Brand
  • 26th Mar 2013
  • 2 Comments

  How to Value a Website

  

  When a website goes up for sale it’s often difficult to put a true value on the business. Is the business sustainable? Does it have a healthy link profile? How much is the search engine traffic worth? These are all questions which will crop up in the buying process and in this guide we will help you calculate the true worth of a website.

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  • SEO
  • 1st Mar 2013
  • 2 Comments

  SEO for Franchises

  

  Running a successful franchise can be an extremely rewarding experience. Running a failed franchise can be a massive pain in the neck. The difference between success and failure? SEO of course! Well not completely but having a sound SEO strategy can certainly help you grow your franchise into a profitable business.

  This post will look at the do’s and don’ts when it comes to applying SEO to a franchise.

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  • SEO
  • 28th Jan 2013
  • 7 Comments

  Recruiting an SEO Professional

  

  Anyone who works in the industry knows that recruiting a top notch SEO is no easy task. This post will look at what is required to find the next best thing. From sourcing CVs to conducting interviews this post will explore how to find the best candidate for an SEO role.
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  • Paid Search
  • 28th Dec 2012
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  How to Succeed with AdWords in 2013

  

  With more algorithm updates looming, it’s important you know how to make the most of Google AdWords in 2013. This ever-evolving platform has a stack of new features to take advantage of. This post will explore the new quirks to test in the New Year.
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  • SEO
  • 12th Dec 2012
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  SEO Checks You Can (And Should) Do Every Day

  

  Anyone that works in SEO knows that it’s a game of ticking boxes. So today I’m going to talk you through some daily SEO tips to help you stay on top of things.

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  • Paid Search
  • 26th Nov 2012
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  PPC Tips for Cyber Monday and Christmas

  

  With December fast approaching, the Christmas period can be a great time to push your product or service online. If you want quick results then Google AdWords is the obvious choice. However, to make it profitable you need to make sure your CTR and quality score are top notch. As it’s Cyber Monday I have put together a list of tips to make sure your campaign is delivering Christmas conversions.
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  • SEO
  • 26th Oct 2012
  • 7 Comments

  De-Optimisation – Why Sometimes Less is More

  

  This month Google updated their all-important Webmaster Guidelines and in particular they gave more information on weak link schemes to avoid. Have you bought links in the past? Is your backlink profile outdated? Are you unsure what really makes a good quality link? If your answer is yes to any of these questions, I would suggest reviewing the latest guidelines.

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  • Paid Search
  • 28th Sep 2012
  • 7 Comments

  The AdWords Conspiracy

  

  Google have hardly been subtle in the changes they’ve made in recent times, nor have they been apologetic. From major algorithm updates to tweaks in the colouration and complexity of sponsored ads (integration within maps, site links and even images for instance); the face of results pages has changed drastically. However, some might argue that this is more of an effort to please stakeholders, rather than users or advertisers.

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  • SEO
  • 28th Aug 2012
  • 2 Comments

  Daily SEO Checks

  

  No day in the SEO industry is the same. There are new challenges and you never know when Google is going to move the goalposts. We all know search engine optimisation changes frequently, but there are still a number of processes that you can go through to ensure your campaign is ahead of the game.

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