We love digital

Call 0845 485 1219

We love digital - Call and say hello - Mon - Fri, 9am - 5pm

Michael Rolfe

Michael Rolfe

Michael has been earning a living online and winning awards for it since 2005. Projects include launching an affiliate network, database driven comparison websites, and Wordpress education seminars as well as devising and implementing the online marketing strategy for a listed blue-chip organisation.

Blog Posts, Videos and More

  • Michael Rolfe
    Video Still

    Here’s five things you can do with Google Webmaster Tools. If you don’t use it, you are missing out on an excellent free tool. In this video, I’ll tell you five things, that you may not know, that you can do with this program.
    Read More

  • Michael Rolfe
    Video Still

    Infographics are an increasingly popular way to package often complex or statistical data into a readily understandable and shareable format. This often results in high quality content that can go on to attract visits and links to your website. In this video, we’ll assume you’ve already created your infographic and now wish to promote it. Here are the steps that I go through.
    Read More

  • Michael Rolfe
    An Experiment: Which Elements Affect Rankings in 2012

    Ever wondered which link building methods work best?  I’ve done a little experiment to find out!  Read this post and learn where your link-building time is best spent. Read More

  • Michael Rolfe
    Grey Hat SEO: The Line Between White Hat and Black Hat

    SEO SphereWhere is the line between white hat and grey hat? Can grey hat get you in trouble? If so with who?  Why are some paid links allowed, and some not? And if they’re not illegal, what’s to stop their use?  The grey area that exists in search engine marketing is very much open to debate, which is exactly what I’m going to do here.

    Read More

  • Michael Rolfe
    Cross Browser Testing – Free Compatability Checks

    Browser Compatability Checker

    Sometimes it’s worth restating the fundamentals.  Everyone presumes that their site displays just fine to their users, but when did you last actually check?

    I recently had a client who was proud to show me their latest site redesign.  As we talked over the phone it became apparent that we were looking at two very different pages, albeit both of us looking at the same URL.

    Read More

  • Michael Rolfe
    Why So Many Firefox Updates?

    Firefox LogoMozilla, the creators of Firefox now work to a ‘rapid release process’, meaning you need to get used to seeing a new release every 6 weeks.  Most incremental updates to a program result in the version number increasing – from version 3.1 to 3.2 or 3.22 say for example.  For Firefox each of the new rapid releases gets a whole number update, so you’ll likely be using version 20 in Q1 2013.

    Read More

  • Michael Rolfe
    Number One or Die: How to Make Money Online in the Next 10 Years

    Number oneHow is the Internet changing in the near future?  What does it mean for you, and how can you make the real money out of these emerging opportunities? I think it’s very important that you read this if you seriously want to run a successful, decent sized business online in the next ten years.  After reading this post I hope that you will have an additional perspective on the changing Internet landscape and also have some ideas that you can take away today that will help you succeed online.

    Read More

  • Michael Rolfe
    How Google Uses Human Factors to Rank Sites

    Google LogoDoes the mighty Google algorithm really rely on a human search quality rating team? If it did, would you like to see the handbook that they give this special team? Learn what the quality rating team are looking for, how the process tallies with the algorithm, and why you need to read this if you ever aspire to stay on the first page of search results for a valuable phrase…

    Read More

  • Michael Rolfe
    The Ever Evolving Google Ecosystem

    Do you think you know AdWords?  Many people know a bit but it has been said that a little knowledge is a dangerous thing. I’m AdWords Qualified and take those exams every year but with all the updates and constant change to AdWords and tyhe Google ecosystem, how is the layman supposed to maintain a profitable search marketing account and not fall foul of evolving terms and conditions, updating interfaces and changing competitive landscapes? Read More

  • Michael Rolfe
    Video Still

    Today I’ll go through my favourite SEO tools. First up it’s keyword research. This ss a common list of things that need to be addressed if you’re looking at a website from an SEO perspective, and the first one is keyword research. Most people start with the Google Keyword Tool, which is a great place to start. You can put in a keyword, and it will come down with a list of alternative related terms. Alternatively, you can put in the name of a URL of your site or a competitor’s site and get another list of relevant terms.
    Read More