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Michael Rolfe
Michael has been earning a living online and winning awards for it since 2005. Projects include launching an affiliate network, database driven comparison websites, and Wordpress education seminars as well as devising and implementing the online marketing strategy for a listed blue-chip organisation.
Blog Posts, Videos and More
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- SEO
- 16th May 2012
- Comment
5 Of The Best Google Webmaster Tools Features
Here’s five things you can do with Google Webmaster Tools. If you don’t use it, you are missing out on an excellent free tool. In this video, I’ll tell you five things, that you may not know, that you can do with this program.
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- SEO
- 2nd May 2012
- 2 Comments
How To Gain Links For Infographics And Content
Infographics are an increasingly popular way to package often complex or statistical data into a readily understandable and shareable format. This often results in high quality content that can go on to attract visits and links to your website. In this video, we’ll assume you’ve already created your infographic and now wish to promote it. Here are the steps that I go through.
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- SEO
- 23rd Apr 2012
- 7 Comments
An Experiment: Which Elements Affect Rankings in 2012
Ever wondered which link building methods work best? I’ve done a little experiment to find out! Read this post and learn where your link-building time is best spent. Read More -
- SEO
- 26th Mar 2012
- 2 Comments
Grey Hat SEO: The Line Between White Hat and Black Hat
Where is the line between white hat and grey hat? Can grey hat get you in trouble? If so with who? Why are some paid links allowed, and some not? And if they’re not illegal, what’s to stop their use? The grey area that exists in search engine marketing is very much open to debate, which is exactly what I’m going to do here. -
- SEO
- 24th Feb 2012
- 2 Comments
Cross Browser Testing - Free Compatability Checks
Sometimes it’s worth restating the fundamentals. Everyone presumes that their site displays just fine to their users, but when did you last actually check?
I recently had a client who was proud to show me their latest site redesign. As we talked over the phone it became apparent that we were looking at two very different pages, albeit both of us looking at the same URL.
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- SEO
- 9th Feb 2012
- 1 Comment
Mozilla, the creators of Firefox now work to a ‘rapid release process’, meaning you need to get used to seeing a new release every 6 weeks. Most incremental updates to a program result in the version number increasing – from version 3.1 to 3.2 or 3.22 say for example. For Firefox each of the new rapid releases gets a whole number update, so you’ll likely be using version 20 in Q1 2013. -
- SEO
- 12th Jan 2012
- 2 Comments
Number One or Die: How to Make Money Online in the Next 10 Years
How is the Internet changing in the near future? What does it mean for you, and how can you make the real money out of these emerging opportunities? I think it’s very important that you read this if you seriously want to run a successful, decent sized business online in the next ten years. After reading this post I hope that you will have an additional perspective on the changing Internet landscape and also have some ideas that you can take away today that will help you succeed online. Read More -
- Social Media
- 21st Dec 2011
- Comment
My name is Michael Rolfe at Koozai.com, and I’m going to talk to you today very briefly about something that happened which was a big event in 2011, which was the advent of Google+. So in June 2011, Google+ was launched as a limited release and now already has well over 40 million regular users. Google+, if you are not familiar, is Google’s social network. So, of course, immediately the comparison comes that it is a Facebook competitor. In some ways, yes, but more importantly, no, there are some features about Google+ which make it unique and different to using Facebook to socialise and share data and content.
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- SEO
- 15th Dec 2011
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How Google Uses Human Factors to Rank Sites
Does the mighty Google algorithm really rely on a human search quality rating team? If it did, would you like to see the handbook that they give this special team? Learn what the quality rating team are looking for, how the process tallies with the algorithm, and why you need to read this if you ever aspire to stay on the first page of search results for a valuable phrase… -
- SEO
- 30th Nov 2011
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The Ever Evolving Google Ecosystem
Do you think you know AdWords? Many people know a bit but it has been said that a little knowledge is a dangerous thing. I’m AdWords Qualified and take those exams every year but with all the updates and constant change to AdWords and tyhe Google ecosystem, how is the layman supposed to maintain a profitable search marketing account and not fall foul of evolving terms and conditions, updating interfaces and changing competitive landscapes? Read More -
- SEO
- 16th Nov 2011
- 3 Comments
Today I’ll go through my favourite SEO tools. First up it’s keyword research. This ss a common list of things that need to be addressed if you’re looking at a website from an SEO perspective, and the first one is keyword research. Most people start with the Google Keyword Tool, which is a great place to start. You can put in a keyword, and it will come down with a list of alternative related terms. Alternatively, you can put in the name of a URL of your site or a competitor’s site and get another list of relevant terms.
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