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During our PPC week we asked 12 industry experts for their number one Paid Search tip and the results were fascinating. This led to a discussion internally about what we felt the most important factor was and below you can see the result of that debate with 14 members of the Koozai team debating which tactic they feel works best.
The 2.0 update of Google Penguin is in full swing with plenty of sites already hit hard and whilst it may not have been the drastic update some predicted there is no denying that in some circles of the web there has already been an impact. For those areas that Google missed they are no doubt already prepping the next update. So whether you’ve been hit or not we’ve compiled ten videos that can help.
Social media has changed rapidly over the last five years. More and more brands have taken to social, the privacy of our information has drastically reduced and people are more willing to share information. This creates interesting problems and means ultimately the days of separating our “personal brands” from the businesses we work for is ending. So what does that mean for people and businesses?
If you couldn’t make it to SMX London today, missed a session or just want a recap for all of the talks we’ve compiled our top tips from everything below. Myself and Anna Lewis attended all of the sessions so we hope you enjoy our write-up. You can also find slides from both our SMX talks on Koozai.com tomorrow.
Finding ways to become more creative is one of the biggest advantages you can give yourself at work. But you can’t just be creative like that, and coming up with creative ideas on the spot is really hard to do. And actually, if you want to become more creative, there’s processes and ideas that you have to start thinking about weeks in advance. You have to change the way that you approach work to give your mind the freedom it needs to come up with these creative solutions.
With so many SEO tools that come and go, what are the tools that have stood the test of time and are still being used today? We asked the Koozai team to tell us which tools they still love with all their hearts and why they love them. We also want to hear all about your favourite tools in the comments.
I like big budgets and I cannot lie but when a client walks in with an itty bitty budget I get intrigued. Because paid search isn’t just for huge budgets and nor is it is case that those who spend the most get the best results. So in this slide deck, which I presented at On The Edge, I look at why Paid Search is for any budget not just the big ones.
Testing is a fundamental part of PPC advertising, especially if you want to discover new ways to save money on your adverts and improve your Click through Rate. If you’ve always wondered what types of test you can try then today’s infographic from Avalaunch Media is a fantastic place to start.
Today at the 2nd ever ionSearch event I spoke about why although tools are amazing things they can also hold us back and stop us from achieving truly creative work. Over 70 slides I picked apart the reasons we love tools and highlighted lots of ways to make you more creative and work smarter.