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This weekend saw the 7th Think Visibility conference with a mixture of presentations and networking. From Analytics, to video, branding to SEO the conference took in a lot of different streams and provided a fantastic insight into what you should be doing for each of these disciplines.
For those who didn’t attend, or who want a recap, we’ve compiled our favourite tips of the day.
It’s tough to get links from high profile websites such as the Guardian and TIME and only the strongest pitches and most effective outreach will get results. To do this it’s vital you understand the way people you are contacting work, alongside the needs they have, and all the hundreds of others things they have to get done.
You can do this with psychology, and in this presentation we reveal the same psychological techniques we used to get coverage in the BBC, Daily Mail, CBS, TIME and many more. Best of all we show you how to do this too.
If you want to deliver really targeted traffic to your website and you want to look outside traditional means of SEO, then you should focus your attentions on referral traffic. This video is going to take a look at 15 ways to do that. What we’ve done is raided the Koozai analytics account and some of our clients to find which 15 are the best, which 15 work frequently from account to account to account. And these are all sites that you can rely on to deliver a good amount of referral traffic to your website.
We asked the SEO community for their favourite online resources to learn SEO and these are the books, conferences, blogs and tips that came up most frequently. Read More
So, why would you want to do a sponsored message? Well, it gives you instant reach. You can find someone famous or another well-followed online property and they can say whatever you want them to say. You can do this via Fiverr.com. You can pay $5 to get 10,000 people or more on Facebook, Google+, Twitter, and other places to say your branded message. You can do it on SponsoredTweets.com, or you can actually use agents for the celebrities or just contact them direct to ask them to say your message for a fee. This will cost you anywhere from five dollars to hundreds of thousands of dollars depending on how popular the person is.
As SEO’s we’re all trained to scrutinise numbers and emphasise every gain in those numbers as a big achievement. Focusing on rankings alone, or an improvement in Twitter followers as the main achievement for a month is not enough when developing an effective strategy. Worst of all, obsessing over rankings and statistics can make you blind to the things that really matter – sales, return business and customer opinions.
Google just made one of the most significant changes to their search results that they’ve ever done, and for once it wasn’t a change in the algorithm. What they’ve done is they’ve finally added social results and personal results in a big way into their search engine. They’ve had these things before, but now it’s official and Google has announced this with Google Search Plus Your World, which was launched today. Now, the plus part that is obviously important because these results are pulled from Google Plus to help add extra data to the search results.
Last year it seemed like everyone was having a go at the SEO industry. We had newspapers complaining about paid links. We had congressmen trying to control the Internet. We had people telling us what to do about cookies, where to place them, how to use them, what we can track, what we can’t track. We had Google making massive changes, impacting the whole industry overnight.
Happy Christmas from the Koozai team. Throughout December we’ve been taking a look back at the key changes that have occured in digital marketing in the last year, with a different team member looking at a new issue each day. The videos also give information on what may happen in each area in 2012.
Today we roundup those videos in one place so you can quickly get up to speed on what happened in 2011 and what to look forward to in 2012.
The Koozai team have created over 40 videos in the last year and in this special update we’ve taken a look at the moments that didn’t quite work how we planned and the surprises that happened when people thought the camera had stopped rolling.