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It’s been a long time since Content Marketing was just about the words. Images, audio and video have been transforming static content into beautiful works for years, but over the last 12 months that has been taken to another level with interactive content pieces that could change how we use the web forever. But, just how are these works made?
The world of SEO is always changing which is why we thought there was no better time to discuss what SEO will be like in the future. We gathered together over 30 industry professionals and asked them everything from what the next algorithm update will target to whether Black Hat SEO will ever die and what links we will be building in the future.
Last week 21 online marketing professionals took part in our second ever Koozchat twitter conversation to discuss the future of Content Marketing. They covered seven key topics which generated over 180 ideas which we’ve compiled together below.
We’ve created almost one hour’s worth of free video guides designed to help you maximise your Google AdWords campaigns. From the best ways to save money, to future paid search trends and regular checks there’s something to help every account.
During our PPC week we asked 12 industry experts for their number one Paid Search tip and the results were fascinating. This led to a discussion internally about what we felt the most important factor was and below you can see the result of that debate with 14 members of the Koozai team debating which tactic they feel works best.
The 2.0 update of Google Penguin is in full swing with plenty of sites already hit hard and whilst it may not have been the drastic update some predicted there is no denying that in some circles of the web there has already been an impact. For those areas that Google missed they are no doubt already prepping the next update. So whether you’ve been hit or not we’ve compiled ten videos that can help.
Social media has changed rapidly over the last five years. More and more brands have taken to social, the privacy of our information has drastically reduced and people are more willing to share information. This creates interesting problems and means ultimately the days of separating our “personal brands” from the businesses we work for is ending. So what does that mean for people and businesses?