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I’ve had a few rants recently… ok make that a lot. So today’s post is something totally different; a sunshine, lollypops and puppy dogs post compared to my recent ones. And why not? When writing a post about the digital marketing community it’s hard not to smile, and that’s what I want to celebrate today.
No rants. Honest.
In one way or another, we are all slaves to email, whether that be in our home life or at work, which is why any way to improve our productivity when using email and to regain control is essential. I’ve recently been using Merlin Mann’s Inbox Zero, which has existed for a few years now and is very well recommended by digital marketing agencies, although realistically it works with any email scenario.
Say hello to the recycle bin! After placing a listing on MyBlogGuest as an experiment, whilst some responses were great, around 80% of the guest blog requests I received went straight in the bin. Mistakes ranged from simple errors, to downright laziness and even potential lawsuits. Today I look at the worst offenders and what they should have done better.
I’ve been an avid reader of Seth Godin’s books and his blog for many year now. What I wanted to do in this video is take the time just to highlight 10 points that I feel have personally helped me develop in marketing and as an individual as well. Hopefully, by sharing the things that I’ve learned from his work, you’ll also be able to develop your own marketing as well. Please leave any extra insights that you’ve read from Seth’s work in the comments below.
If you’re new to display advertising, or even if you’re well versed in the field, you may well have been wondering what the relative merits of Facebook and Google’s display network are. Well, wonder no more; below you will find a comprehensive infographic from Wordstream, including head-to-head comparisons in all major categories – such as performance and targeting options.
From fake reviews to boost rankings, to early reviews on unreleased products, the desire to rank well and get in there first has led to a drastic decline in the quality of online reviews. We investigate this worrying trend.
The way Google displays search results is changing and has been changing for the last few years, away from traditional text to incorporate author photos and other schema information. To ride the back of that trend and make sure your search results stand out, then rel=author is a really quick, effective way of doing so. What this does is it adds the author photo next to their results, and also it shows how many circles they’re in on Google+. So it can add an authority factor.
Today is a bad day to be a spammer but a really good day to be a nice, ethical, white hat SEO. Today Google dropped their webspam update, which affects 3% of queries, and it targets those websites that are do seen to especially bad content and linking practices.
Linklove is back in its second year, and last year was my favourite conference out of all the ones I attended. So the pressure is on for this year to be even better than before. As with last year, we’ve put together some predictions on what we think the speakers are going to be talking about. We already know the speakers’ names and their track record, and we know the names of their presentations as well, but that’s it. So these predictions might be right or wrong, but it’s fun to try. If you are attending the conference, we hope this gives you a good preview of what to expect, and if you can’t attend, we will have a write-up on the 30th of March with all of the things that we observed on the day.
We are pleased to announce that the third edition of Ben Norman’s Get to Number 1 on Google in Easy Steps is now available. A perfect book for beginners to SEO who want to understand the basics and get started.
Since the book was first released in 2007, Google and the world of SEO have changed hugely. To reflect this, Ben, the Managing Director here at Koozai, has incorporated the very latest updates and techniques for optimising websites in this revision.