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Google authorship is becoming an increasingly important consideration for websites and the people who write for them. Although its effectiveness as a ranking signal is still up for debate, getting the basics in place sooner rather than later is still very important.
Search Love has always been one of my favourite conferences, and this year is no different, which is why I am back again with my predictions for the major talks of the show. I’ve picked ten talks, but there’s actually far more than that, which would also give you a great insight. These are just the ones that I wanted to particularly shed a light on because they seem really different and interesting.
For our fifth Koozchat we returned to our original topic of Paid Search to take a look at the best PPC tactics. This included a look at how PPC can help SEO, budget advice, an analysis of Enhanced Campaigns and feedback on Ad Extensions and Bid Automation. You can find everyone’s tips below.
The world of online marketing is always changing and it’s not always clear which way it will evolve. With so many different disciplines to cover, we asked 13 members of our team to predict what they feel will happen next and where you should focus your skillset for the next 12 months and beyond.
We’re inspired every day by the things we see in online marketing and often there are key voices that we see time and time again sharing and creating incredible resources. In this post we asked 17 of the Koozai team to share the marketers who inspired them and to explain why. We’d also love for you to do the same in the comments.
The status quo is boring. It’s presumably been done hundreds of times and everyone knows all about it. People are constantly trying to get rid of it and redesign everything until the status quo is unrecognisable.
In our fourth Koozchat we asked 10 questions about the future of Analytics and 26 experts helped us find some of the best tips and tricks. We’ve compiled their responses below, along with some extra advice from the Koozai team.
One of the biggest areas of wastage in online marketing is when people use paid search channels for the wrong purpose, and quite often that involves people using the Google AdWords Search Network to do things that it really isn’t designed to do, like build awareness of a brand. So what I’m going to do in this video today is to discuss all the different kinds of online advertising platforms, what they can do and the different ways they can be used to suit specific business needs.