Blog Posts, Videos and More

• 

  • Paid Search
  • 14th Mar 2013
  • 1 Comment

  Announcing A Week Of Amazing PPC Updates

  

  At Koozai we’ve always spoken about PPC but it tends to often get overlooked in favour of tactics such as SEO and Social Media, especially with the recent claims from eBay. Yet even with a great inbound marketing strategy in place there’s still a lot of value that can be gained from paid channels, and that’s exactly what we want to highlight through a week of special PPC content starting on Monday.

  Read More

• 

  • SEO
  • 28th Feb 2013
  • 14 Comments

  Can We Stop Acting Like Robots Now?

  

  For each and every one of us somewhere along the line the SEO industry has turned us all in to robots. We tried to fight it but the desire to appease the Google robot finally hit us all and I‘m sure we can all admit at one point or another to using tactics that may have seemed a bit “robotic” or formulaic.

  Read More

• 

  • Brand
  • 20th Feb 2013
  • Comment

  The Ultimate Guide to Online Reputation Monitoring

  

  It’s Guest Post Time!

  If left uncontrolled, it’s very easy for online mentions to damage a brand very quickly. That’s why we love this Infographic by Trackur and Avalaunch Media as it offers a guide  to why reputation monitoring is so important and the steps you need to take.
  

  Read More

• 

  • Brand
  • 9th Jan 2013
  • Comment

  Why You Need A Responsive Design In 2013

  

  If there’s one single change you should make to your website in 2013 it’s to embrace responsive design. If you’re not aware of what responsive design is, it’s when you go to a website that resizes its design to fit the device that it’s on; whether that be a mobile, a tablet, a desktop, or even bigger displays than that.

  Read More

• 

  • Brand
  • 9th Jan 2013
  • 17 Comments

  Which Business Book Should You Read Next? (Interactive Infographic)

  

  In our biggest Infographic ever we look at over 65 books that have inspired and helped the Koozai team. Covering all the key digital marketing disciplines – SEO, PPC, Analytics, Content Marketing, Branding and Social Media as well as topics including Psychology, Web Theory and Personal Development, there’s an amazing book here for everyone.

  Read More

• 

  • News
  • 19th Dec 2012
  • 11 Comments

  Whiteboard FAILday: Koozai TV Video Outtakes 2012

  

  It’s that time of year again where we look back on the Koozai TV videos that went wrong and never made it to the site. From the hilarious goings-on that occurred when people thought the camera had stopped rolling to mixed up words and even an inspired dance-off there’s a bit of everything.

  We hope you’ll enjoy our final video of the year and we’ll see you back here on January 2nd when normal (hopefully “fail” free) service will resume. Read More

• 

  • SEO
  • 28th Nov 2012
  • Comment

  66% Of UK Companies Don't Have A Content Marketing Budget

  

  It’s Guest Post Time!

  Today we welcome an infographic by the team at BlueGlass that draws on data from an Econsultancy survey to look at the state of content marketing in the UK. The survey looked at 1,300 digital marketing professionals and has some very surprising results.

  Read More

• 

  • SEO
  • 23rd Nov 2012
  • 3 Comments

  How To Write A Book, Whitepaper, eBook Or Other Very Long Content

  

  The need for long content has never been greater. Digital book sales have never been higher and there’s more places than ever to promote them. Alongside this the Internet has freed writers from the shackles of tight word counts for print and grown the market for long form investigative journalism, how to articles and detailed whitepapers. If you have ever wanted to write or want to take the leap to longer form content then there has never been a better time than right now.

  Read More

• 

  • Paid Search
  • 21st Nov 2012
  • Comment

  Paid Search Trends and Predictions For 2013

  

  You can see Mike speak on this topic at the next Digital Pond meetup.

  With the Panda and Penguin updates causing massive changes to the world of SEO sometimes it can feel like an easy suggestion to go to paid search and to use platforms such as Google AdWords and Facebook and Twitter to get those customers you’ve lost through organic search.

  Read More

• 

  • SEO
  • 12th Oct 2012
  • 24 Comments

  Am I Still An SEO If….?

  

  The SEO industry is suffering an identity crisis. On the one hand there are people who say it’s dead, then there’s those who want to rename it “Inbound marketing” or any other offshoot. Likewise what SEOs do today is very different to what they did five years ago. Which begs the question, if an industry has fundamentally changed (or is “dead”), can we still call ourselves SEOs any more?

  Read More

• 

  • News
  • 10th Oct 2012
  • 1 Comment

  Searchlove 2012 Preview and Predictions

  

  It’s that time of year once again. In a few weeks’ time, the SearchLove London Conference will begin. Earlier this year I did my predictions for the LinkLove conference, where I got around about 50% of them correct. So clearly there’s going to be a few surprises this year as well.
  Read More