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At Koozai we’ve always spoken about PPC but it tends to often get overlooked in favour of tactics such as SEO and Social Media, especially with the recent claims from eBay. Yet even with a great inbound marketing strategy in place there’s still a lot of value that can be gained from paid channels, and that’s exactly what we want to highlight through a week of special PPC content starting on Monday.
For each and every one of us somewhere along the line the SEO industry has turned us all in to robots. We tried to fight it but the desire to appease the Google robot finally hit us all and I‘m sure we can all admit at one point or another to using tactics that may have seemed a bit “robotic” or formulaic.
If there’s one single change you should make to your website in 2013 it’s to embrace responsive design. If you’re not aware of what responsive design is, it’s when you go to a website that resizes its design to fit the device that it’s on; whether that be a mobile, a tablet, a desktop, or even bigger displays than that.
In our biggest Infographic ever we look at over 65 books that have inspired and helped the Koozai team. Covering all the key digital marketing disciplines – SEO, PPC, Analytics, Content Marketing, Branding and Social Media as well as topics including Psychology, Web Theory and Personal Development, there’s an amazing book here for everyone.
It’s that time of year again where we look back on the Koozai TV videos that went wrong and never made it to the site. From the hilarious goings-on that occurred when people thought the camera had stopped rolling to mixed up words and even an inspired dance-off there’s a bit of everything.
We hope you’ll enjoy our final video of the year and we’ll see you back here on January 2nd when normal (hopefully “fail” free) service will resume. Read More
The need for long content has never been greater. Digital book sales have never been higher and there’s more places than ever to promote them. Alongside this the Internet has freed writers from the shackles of tight word counts for print and grown the market for long form investigative journalism, how to articles and detailed whitepapers. If you have ever wanted to write or want to take the leap to longer form content then there has never been a better time than right now.
You can see Mike speak on this topic at the next Digital Pond meetup.
With the Panda and Penguin updates causing massive changes to the world of SEO sometimes it can feel like an easy suggestion to go to paid search and to use platforms such as Google AdWords and Facebook and Twitter to get those customers you’ve lost through organic search.
The SEO industry is suffering an identity crisis. On the one hand there are people who say it’s dead, then there’s those who want to rename it “Inbound marketing” or any other offshoot. Likewise what SEOs do today is very different to what they did five years ago. Which begs the question, if an industry has fundamentally changed (or is “dead”), can we still call ourselves SEOs any more?
It’s that time of year once again. In a few weeks’ time, the SearchLove London Conference will begin. Earlier this year I did my predictions for the LinkLove conference, where I got around about 50% of them correct. So clearly there’s going to be a few surprises this year as well.