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Mike Essex

Mike Essex

Mike Essex specialises in digital marketing and everything search. A recent project of Mike’s was featured on BBC News, Radio 5Live and the Times here in the UK, whilst also featuring on USA Today and ABC News in the US. He will be writing throughout the month about digital marketing and much more...

Blog Posts, Videos and More

  • Mike Essex
    Six Free Videos That Will Make You Better At Building Your Brand

    Brand Play ButtonWhether you want improved rankings, better brand awareness on social media, or just to improve the way people see your company, building a strong brand is an incredibly valuable way to shift the way you perform online. In this blog post I’ve compiled six of our best videos on brand building, monitoring, protecting and promoting.

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  • Mike Essex
    45 Tips From SearchLove London Day 2

    SearchLove London Day 1We’re back at the SearchLove conference with nine more talks covering everything from storytelling to mobile optimisation, persuasive web design to winning fans. We’ll be updating this post throughout the day with each of the talks so be sure to check back later.

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  • Mike Essex
    26 Tips From SearchLove London 2013 Day 1

    SearchLove London Day 1SearchLove was the first major SEO conference I ever attended and in that time the world of SEO has changed massively. That’s also reflected in this year’s line-up with lots of new speakers and high level thinking on offer. For those who can’t make it, or for a recap for those who did I’ll be writing my top tips from each speaker throughout the day.

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  • Mike Essex
    76 Ideas From TEDx Brighton About Legacy And Heritage

    TEDx BrightonTED conferences are something I’ve always been in awe of, so when I was given the chance to attend TEDx Brighton I jumped at the chance. So you can get involved as well throughout the day today I’ll be bringing you my favourite tips from every talk.

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  • Mike Essex
    Over 115 SEO Research Tips, Tactics and Tools

    KoozchatFor our 6th Koozchat we sought the help of 20 industry professionals to answer eight questions devoted to SEO Research including the best tactics and tools that they use in their day to day roles. We’ve compiled the debate below, including a detailed look at disavowing links, SEO audits, keyword research and competitor analysis.

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  • Mike Essex
    How To Get Started With Medium (And Why You Need To)

    Medium PostThere are no shortage of places to create content. From different platforms for your own website like WordPress and Tumblr, to guest blogging and more. Whilst some may have assumed that Medium is just another imitator, in this post I’m going to explain what makes Medium different and how it represents a fantastic early opportunity to get your content seen.

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  • Mike Essex
    37 Reasons Why You Need To Use Google Authorship

    Rel author implementationGoogle authorship is becoming an increasingly important consideration for websites and the people who write for them. Although its effectiveness as a ranking signal is still up for debate, getting the basics in place sooner rather than later is still very important.

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  • Mike Essex
    Video Still

    Search Love has always been one of my favourite conferences, and this year is no different, which is why I am back again with my predictions for the major talks of the show. I’ve picked ten talks, but there’s actually far more than that, which would also give you a great insight. These are just the ones that I wanted to particularly shed a light on because they seem really different and interesting.

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