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Mike Essex

Mike Essex

Mike Essex specialises in digital marketing and everything search. A recent project of Mike’s was featured on BBC News, Radio 5Live and the Times here in the UK, whilst also featuring on USA Today and ABC News in the US. He will be writing throughout the month about digital marketing and much more...

Blog Posts, Videos and More

  • Mike Essex
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    In previous Koozai TV videos we’ve explained the reasons behind needing to monitor your brand and to identify all the times you’re mentioned online and on social media, whether that be positive or negative, as well as how to engage with those mentions. But what we haven’t looked at before are the best paid and free tools in order to actually see what people are saying about you and find those mentions in the first place. So today’s video is going to do just that. We’re going to go through four separate paid tools that we’ve tested internally, and five tools that won’t cost you anything, that do similar results. Then we’re going to compare the two.

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  • Mike Essex
    The 20 Marketing Stats You Need To See In 2014

    Marketing StatsWith so many different directions to head in it can be hard to prioritise one marketing channel over another. Thankfully the below Infographic from WebDAM compiles the latest research on content marketing, email marketing, SEO, PPC, Social Media and more, giving a quick insight on where you should invest your time this year.

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  • Mike Essex
    Over 220 Tips On Content Marketing In 2014

    KozchatYesterday we held our most successful #koozchat to date, with 33 participants discussing how Content Marketing is going to evolve over the next 12 months. Including the future for guest blogging & reviews, the most effective tactics for 2014, the effects of Google Hummingbird and how to create content for boring industries.

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  • Mike Essex
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    This is a transcript for our new video that looks back at the un-aired mistakes we made on Koozai TV this year.

    Harry: Oh, hi there. My name’s Harry Gardiner, and I’m going to talk to you about effective storytelling. So pull up a chair and let’s get started.

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  • Mike Essex
    49 Ways To Create Content Ideas That Make Clients Happy

    Client Content IdeasEvery client has different needs and goals and no two pieces of content will meet those requirements in the exact same way. To help with this today’s infographic from Copy Press offers a clear look at how you can tie every step in the creation of content together in a way that makes your clients happy.

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  • Mike Essex
    Over 125 Tips On The Future Of Digital Marketing

    KoozchatFor our 8th Koozchat, 24 people got together to discuss the future of Digital Marketing. We covered SEO, Content Marketing, Paid Search and Social Media with lots of interesting views on the challenges 2014 will bring. You can find all of the responses below.

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  • Mike Essex
    SEO vs PPC: Which Is Better?

    Red and Blue Boxing GlovesAt Koozai we love SEO and PPC and have been using both channels on a mixture of clients for over eight years, yet we’re often asked which is better. With SEO and PPC sometimes seen as natural enemies we thought it would be helpful to pit the two against each other and see which is right for different scenarios.

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