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Lucy Griffiths
Lucy is an Internet Search Specialist focusing and working with clients on Search Engine Optimisation (SEO) and Pay-Per-Click (PPC) strategies.
Blog Posts, Videos and More
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- News
- 7th May 2010
- Comment
Yahoo! 'Should Be Weary of Facebook'
Marketing managers are being told that Yahoo! should be weary of the growing challenge of Facebook, despite an ambitious advertising campaign.
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- News
- 4th May 2010
- Comment
Google Executive Appealing to Entrepreneurs
Google is appealing to entrepreneurs and start-ups to get involved in successful Ventures project, which began last year.
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- News
- 4th May 2010
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PPC Marketers Told to be Creative
Online marketers are being told that the best way to take advantage a cramped market on the web is to take your product as freshen up the way it is sold to the customer at the other end of a computer.
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- News
- 29th Apr 2010
- 1 Comment
Expert Warns Marketers on Usability
Marketers are being warned to prioritise usability by one online expert.
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- News
- 28th Apr 2010
- Comment
Rich Snippets Might Be Good Marketers
Marketers might be able to make use of Google’s new tool that offers a snapshot of a website.
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- News
- 23rd Apr 2010
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Companies Take Reputation Management More Seriously
Internet analyst Econsultancy reports a growing sense of importance among corporate website operators of the implications of social media and online reputation management.
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- SEO
- 30th Mar 2010
- Comment
Giving Your Website and SEO a Spring Clean
The days are getting longer. The weather is warming up (supposedly). Easter is just around the corner. All of this means that spring has finally sprung! So what better time to give your website a spring clean?
After a cold, gloomy winter, energies are renewed for the onset of the summer months. With the ice, snow, rain and fog soon to be a thing of the past (not soon enough here), there is optimism once again about the year ahead of us.
With freshness and positivity abound, now is the time to give your website a spring clean.
Time has a way of wearing us all down a little. Maybe we’re not as spritely as we once were, don’t have the same drive or enthusiasm for something. This happens on websites too.
Small issues, such as broken links, out-dated text and design quirks, can slowly clump together and drag down your website. Individually they are forgivable; together they give a worn appearance, implying that a site is under-developed and out-dated. So now is the time to spruce things up.
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- Analytics
- 12th Mar 2010
- 2 Comments
How to Monitor a Website's Search Engine Rankings with Google Analytics
The filters within Google Analytics allow the tracking, monitoring and recording of a variety of different metrics. One particularly useful filter allows you to track your site’s position within the search engines when a visitor clicks on your listing.
This information can be incredibly valuable as you may be optimising your site for one phrase, but this filter can show that a slightly reworded phrase delivers better quality traffic. If you have e-commerce tracking and goals set up then the real value of these visitors will clearly be displayed.
Before creating the filters it is important that you create a new profile in your Google Analytics Account. Give an appropriate title like, ‘Search Engine Rankings’. There should always be a profile in your Analytics Account which has all your data with no filters, otherwise you won’t have a record of your overall traffic.
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- News
- 11th Feb 2010
- 5 Comments
Online Shopping Trends for 2010
With the UK officially out of recession, online retailers will be hoping for a bumper sales year. But what are the online shopping trends likely to be for the year ahead and what can the past teach us about what to expect?
The dark clouds of the credit crunch seem to have passed (or at the very least, parted), so with consumers having more money and better access to the Internet, 2010 promises to be yet another good year for etailers.
Last year alone, the online retail industry grew by 14%. So despite the apparent gloom of recession, the online market has continued to thrive. But whilst all arrows are currently pointing upwards, there are some notes of caution to temper any buoyant optimism, the most obvious of which is the VAT rise.
To help you to optimise sales and capitalise in a bullish market, we’ve put together a quick guide to the trends to look out for this year.
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- Analytics
- 1st Feb 2010
- Comment
The Perfect Partnership - Analytics and AdWords
Now that you have set up your AdWords Account and have traffic going to your website, it is important that you know what all these people are doing on your website. That’s where Google Analytics can help you.
Analytics can separate the traffic you are paying to visit your site from the remainder of your traffic, allowing you to see if your advertising budget is converting to profit.
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- SEO
- 27th Jan 2010
- 1 Comment
Verifying Ownership in Google Webmaster Tools
Today I went to verify ownership of a site in Google Webmaster Tools and received an error message telling me that the verification had failed and the file was empty. Typically the HTML verification file, which was uploaded to the root directory of the site to verify ownership, would simply be blank.
Upon further investigation it appears that Google has updated the HTML Verification file and the HTML file now contains:
google-site-verification: googleefaXXcdXXXXXXXXX.html