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A search marketing expert has warned people using Google AdWords they need a strategy that goes beyond using the feature’s wealth of tools in order to achieve online success.
Marketing executives are being told that search engine optimisation is more than just a technical service and can be an integral part of their company’s strategy.
Apple has reportedly opted for Microsoft Bing as the operating system that will be used in the new version of the iPhone which is due for release this month.
Businesses are being advised to implement guidelines to avoid their networks being overloaded due to the popularity of the relaunched BBC iPlayer.
Marketing managers are being told that Apple’s new iPad is capable of many things and consumers are identifying its internet capability as its key feature as it goes on sale in the UK.
Marketing managers are learning that Twitter is the leading online medium for passing on video streams, according to new research.
Marketing professionals are being advised that breadth of coverage (BOC) can help boost a company’s search engine rankings.
Marketers may be interested in news that a global premium video vehicle is to ask its users to rate advertising in terms of its relevance to them.
Global search engine company Yahoo! has bought Associated Content in a deal reported to be worth $100 million (£69.7 million).
Marketing professionals are learning that downloadable mobile gaming revenue is to increase by around one-fifth this year, according to new research.
Internet search company Google appears to be solidifying its place as market leader, according to new rankings.