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Does your email marketing and Google Base traffic get mixed up with your direct, referral and organic traffic?
In today’s modern, online world where return on investment (ROI) is at the centre of all spending decisions, it is essential that you are able to separate all of your marketing activities in Google Analytics.
The multi-dimensional graph which brings your data to life before your eyes.
Have you had a chance to use the new Motion Charts feature in Analytics? I would recommend you spend some time reviewing your Motion Charts in your Google Analytics Account to obtain an understanding of the patterns of your traffic and conversions.
Since launching the new search engine Bing has certainly made an impact and provided searchers with more choice when it comes to searching online. There are a number of factors which makes Bing individual and unique but one of the most notable differences are the amazing images which are shown on the search engines’ Home page everyday. Read More
When we initially take on a new client, one of the first things we always check is to see if Google Analytics has been correctly implemented. We regularly see websites which have the Google Analytics Tracking Code (GATC) implemented incorrectly. You will be amazed at some of the scenarios including only adding half the code, or only adding the code to a selection of pages. Read More
Whether you are focused on search engine optimisation or pay per click, it is important that you know which pages receive the highest volume of traffic and maybe more importantly the pages which have the highest bounce rates.
If a page is underperforming then you need to take immediate action to improve it where required. Landing pages need to make an immediate impact upon visitors and encourage them to interact further with your site.
Now that Google Analytics has the functionality of advanced segments, how and when do you decide if it is right to create a customised segment or create an additional profile?
Once you have logged into your Analytics Account, the advanced segments can be found in the top right hand corner of the account. This functionality allows the data to be segmented depending upon the data you would like to view.
It might seem a little early to be planning ahead to the festive season, but not so for online businesses…apparently. Preparedness is essential in the competitive world of Internet salesmanship. Despite Britain being bathed in summer sun and with temperatures looking set to eclipse all existing records, Christmas is already at the forefront of some people’s minds. Read More
There have been a lot of news stories recently that have been commended for their viral marketing capacity. The ‘world’s best job’ competition, won by Briton Ben Southall, proved the power of advertising across a global forum, predominantly through social media.
This week saw another piece of clever self-promotion, with the news that a former model and personal trainer became a junk food addict, causing him to pile on 7 ½ stones in weight. Melbourne resident Paul James did this to better understand his larger clients unique needs; although in truth what he has done, very well, is promote himself and Doherty’s Gym, with news stations throughout the world covering the story. Read More
On the 4th Day of Christmas, we present 4 Google Analytics tips:
1. Ensure that the Google Analytics code is implemented on all pages on your site and correctly
How can you expect visitors to be tracked on a page which doesn’t contain any code to record their visit? Also make sure the code is exactly the same as the code shown in your analytics account, don’t make any changes as this could cause in error in the code and prevent good data from being recorded. Read More
By now, online retailers should have made sure that their websites are ready for the predicted online Christmas rush on the 8th December.
Predictions from IMRG and Capgemini have reported that the peak of 2008′s online shopping will be on the 8th December between 1pm and 2pm. Due to the current economic climate shoppers will be spending more time looking around for the most competitive deals. Read More
Google Analytics Notes is a really great Firefox extension from EpikOne.
As we all know a website is never truly finished and is constantly undergoing further development and changes. Do you wish there was a way you could keep a record of this and at the same time cross reference this with your website traffic. Well now you can thanks to GA Notes. Read More