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Marketers 'Must Do More' to Create Search Ad Campaign Success
A search marketing expert has warned people using Google AdWords they need a strategy that goes beyond using the feature’s wealth of tools in order to achieve online success.
Marketers Told to Consider True SEO Business Goals
Marketing executives are being told that search engine optimisation is more than just a technical service and can be an integral part of their company’s strategy.
Bing Rumoured to be Default iPhone Search Provider
Apple has reportedly opted for Microsoft Bing as the operating system that will be used in the new version of the iPhone which is due for release this month.
BBC iPlayer Features 'Could Crash Business Networks'
Businesses are being advised to implement guidelines to avoid their networks being overloaded due to the popularity of the relaunched BBC iPlayer.
Marketing managers are being told that Apple’s new iPad is capable of many things and consumers are identifying its internet capability as its key feature as it goes on sale in the UK.
Twitter Dominant in Passing Video Streams
Marketing managers are learning that Twitter is the leading online medium for passing on video streams, according to new research.
Expert Highlights Breadth of Coverage Importance
Marketing professionals are being advised that breadth of coverage (BOC) can help boost a company’s search engine rankings.
Hulu Asks Users to Target Themselves for Advertising
Marketers may be interested in news that a global premium video vehicle is to ask its users to rate advertising in terms of its relevance to them.
Yahoo! Buys Associated Content
Global search engine company Yahoo! has bought Associated Content in a deal reported to be worth $100 million (£69.7 million).
Marketers Told of Mobile Gaming Performance
Marketing professionals are learning that downloadable mobile gaming revenue is to increase by around one-fifth this year, according to new research.
Google Leads Search Engine Market
Internet search company Google appears to be solidifying its place as market leader, according to new rankings.