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Lucy Griffiths

Lucy Griffiths

Lucy is an Internet Search Specialist focusing and working with clients on Search Engine Optimisation (SEO) and Pay-Per-Click (PPC) strategies.

Blog Posts, Videos and More

  • Lucy Griffiths

    The days are getting longer. The weather is warming up (supposedly). Easter is just around the corner. All of this means that spring has finally sprung! So what better time to give your website a spring clean?

    After a cold, gloomy winter, energies are renewed for the onset of the summer months. With the ice, snow, rain and fog soon to be a thing of the past (not soon enough here), there is optimism once again about the year ahead of us.

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  • Lucy Griffiths
    How to Monitor a Website’s Search Engine Rankings with Google Analytics

    The filters within Google Analytics allow the tracking, monitoring and recording of a variety of different metrics. One particularly useful filter allows you to track your site’s position within the search engines when a visitor clicks on your listing.

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  • Lucy Griffiths

    With the UK officially out of recession, online retailers will be hoping for a bumper sales year. But what are the online shopping trends likely to be for the year ahead and what can the past teach us about what to expect?

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  • Lucy Griffiths
    The Perfect Partnership – Analytics and AdWords

    Now that you have set up your AdWords Account and have traffic going to your website, it is important that you know what all these people are doing on your website. That’s where Google Analytics can help you.

    Analytics can separate the traffic you are paying to visit your site from the remainder of your traffic, allowing you to see if your advertising budget is converting to profit.

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  • Lucy Griffiths

    Today I went to verify ownership of a site in Google Webmaster Tools and received an error message telling me that the verification had failed and the file was empty. Typically the HTML verification file, which was uploaded to the root directory of the site to verify ownership, would simply be blank.

    Upon further investigation it appears that Google has updated the HTML Verification file and the HTML file now contains:

    google-site-verification: googleefaXXcdXXXXXXXXX.html

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  • Lucy Griffiths

    As the search engines develop, so too do the potential avenues for effective marketing. So what exactly is the most effective Search Engine Marketing strategy? Read More

  • Lucy Griffiths

    Still in the formative days of this new year, we look ahead at the 7 ways you can help your website get the level of attention you deserve in 2010.

    Making bold predictions to cover a 365 day period, you can easily set yourself up for a fairly monumental fall. However, with this very much in mind, I have put together a straightforward guide to promoting your website in 2010.

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  • Lucy Griffiths

    We are eagerly awaiting a new feature for Google Analytics which Google says will be rolled out in January 2010.

    Annotations will allow you to be able to click on a date and leave a note describing an event or occurrence which happened on that individual day. These notes can be shared or set to private so only you can see them.
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  • Lucy Griffiths

    By following some straightforward Search Engine Optimisation (SEO) fundamentals, you can be sure that your site is ready to be indexed by the search engines and all set to meet your objectives.

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  • Lucy Griffiths

    Last week, Google released the latest wave of updates to Google Analytics. New functionality includes:

    • Up to 20 goals per profile
    • Engagement Goals including Time on Site and Pages/Visit
    • Expanded mobile reporting to enable you to see how mobile users interact with your site.
    • Advanced analysis features allows you to add a secondary dimension to the reports.

    To find out more check out the videos on the Google Analytics Blog.

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