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Lenka Istvanova
Lenka is a Digital Marketing enthusiast with hands-on experience in Social Media, Website Management and Email Marketing. She has a strong passion for all things digital and is currently studying towards a CIM Diploma in Digital Marketing.
Blog Posts, Videos and More
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- Paid Search
- 17th May 2013
- Comment
Google PPC vs Paid Advertising on Other Listing Sites
In today’s Internet world there are many ways to improve your online presence and increase conversions. One of the most common ways is online advertising.With this in mind, let’s take a look at how Google’s PPC compares against other paid advertising options.
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- Brand
- 2nd Apr 2013
- 6 Comments
The Power Of Product Descriptions And How To Write Them
Following on from my previous blog post which talked about the positive effect of online reviews on our purchase decision-making process, today I’m going to have a look at the importance of product descriptions. -
- Brand
- 7th Mar 2013
- 14 Comments
How To Start Getting Reviews From Your Customers
Reviews offer customers a way to find whether a product or service is worth buying or not. I personally always check for reviews online before purchasing a product or service, especially if it’s an expensive one and research confirm that I’m not alone; A Local Consumer Review (2012) study showed that for a staggering 72% of people, online reviews are as valuable as personal recommendations. -
- Brand
- 18th Feb 2013
- 2 Comments
How to Target a Female Audience in your Marketing Campaigns
Believe it or not, women play an important role in the buying process, as we make up a majority of overall home and business expenditure. In fact, we are no longer a niche market that you can simply target by adding some pink and red colours to the campaign. In other words, your campaigns must be made and designed for women. Read More -
- Brand
- 24th Jan 2013
- 1 Comment
Gamifi-what? What The Strange Word ‘Gamification’ Really Means
Gamification isn’t a brand new concept and has been around for quite a while now. I’m pretty sure you have heard of it; however for those who haven’t, you’re not alone. Research conducted by Upstream in 2012 revealed a worrying fact; two-thirds of marketers don’t know what the term gamification really means.