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Lenka Istvanova

Lenka Istvanova

Lenka has a wealth of experience in the creation and management of Social Media, SEO, PPC, and Email Marketing campaigns. She has a strong passion for all things Digital and Sport related; when she's not competing in marathons she can be found blogging about digital marketing in sport.

Blog Posts, Videos and More

  • Lenka Istvanova
    Video Still

    Hi there. Today I’m going to talk a lot about the perfect blog post, the key elements that make it up, and how to create one. So if you have a blog on your website, but you don’t get the results that you want, your readers don’t stick around, or they don’t share your blog post, you might find this video useful as we will have a look at how to create content that your readers would actually want to read.

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  • Lenka Istvanova
    The Importance Of Keeping Your Social Media Profiles Active

    The importance of active Social media accountsFollowing on from Kieran’s blog post where he looked at the core components of Social Media strategy, today I will take a closer a look at why it’s important to keep your Social Media accounts active and the benefits you can gain.

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  • Lenka Istvanova
    Does Your Business Really Need An Email Newsletter?

    The benefits of Newsletter for your businessHere’s the simple answer: If you don’t want to increase your conversions and/or create effective relationships with your existing, as well as prospective clients, then NO you don’t need to create regular company Newsletters. If however you do, then you should; here’s why. 

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  • Lenka Istvanova
    Top Social Bookmarking Sites For Your Content Promotion Strategy

    8 Quality Bookmarking Sites to use in After-Penguin WorldIf you expect your content to go viral or at least get the traffic you want without doing anything apart from pressing the ‘Publish’ button, you’re wrong. There are many ways to help people find your content – social media is the preferred method, but bookmarking is still useful, if used correctly.

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  • Lenka Istvanova
    The Anatomy Of A Perfect Blog Post That Gets Results

    Content MarketingContent is not enough! The look and presentation of what you write counts too. You can have very good content but your readers don’t stick around or share it. Why? Because your content is not engaging or in other words hasn’t been packaged in the correct way. Let’s look at how this can be done.

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  • Lenka Istvanova
    Over 45 Tips On Blogger Outreach From Digital Sport London

    UK Sports NetworkYesterday UK Sports Network held an event for people who work in the sports digital environment.  This was the first in their Digital Sport London series which is going to be run on a monthly basis. The event had three sections; a skype call with special guest, a presentation from Matchchat and a panel discussion with top UK sport bloggers.

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  • Lenka Istvanova
    22 Free Social Media And SEO Tools That Will Make Your Life Easier

    bigstock-DIY-tools-set-collage-Isolate-50333078 smallAlongside the big toys such as MajesticSEO, LinkRisk and Screaming Frog there are several lesser known but super useful web tools and extensions that will make your digital marketing life easier. Of course, they won’t do the job for you but they will certainly help you do it faster and in a more efficient way.

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