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Laura Phillips

Laura Phillips

Laura has experience of SEO, PPC and Social Media both in-house and within an agency environment. Having worked across a variety of industries from travel to law, and retail to education she is always looking for new and innovative ways to improve the search and social visibility of her clients across various platforms.

Blog Posts, Videos and More

  • Laura Phillips
    What Is Google Now And Why Should I Use It?

    Google NowEver at the forefront of innovative technology, it originally seemed that Google had decided to take on Apple’s Siri with Google Now, thought briefly to be their own mobile voice assistant. However the plot thickens, and it seems there is much more to Google Now than that as we’ll investigate today.

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  • Laura Phillips
    How To Diversify Your Digital Marketing Strategy

    bigstock-diversity-and-diversify-300-200In this post, I would like to take you through a number of ways to enhance your digital marketing strategy and increase your reach and authority, while helping secure your position by making sure not all your eggs are in the Google organic basket.

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  • Laura Phillips
    The Three Billy Goats Gruff – Dealing with Trolls on the Internet

    Internet TrollDo you remember the Three Billy Goats Gruff?

    Depending on which story you read, these intrepid explorers risked their lives crossing a bridge which happened to house a rather hungry troll. You can read the story here if you fancy, but the long and short of it is (spoiler alert) the troll gets owned by the largest billy goat, and the three brothers spend eternity chomping on sweet, green grass.

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  • Laura Phillips
    Over 100 More Tips From Conversion Conference London 2012 (Day 2) #convconf

    Today was day two of the Conversion Conference in London and it was another excellent line-up with great tips on user testing and gaining every last bit of value from a website. I’ve compiled my favourite take-aways below and it’s another epic list that shows the wealth of great advice on show.

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  • Laura Phillips
    Over 100 Tips From Conversion Conference London 2012 Day 1 #convconf

    Conversion ConferenceToday we attended the Conversion Conference conference which is dedicated to anyone wanting to achieve maximum ROI from their online campaigns. Internationally renowned experts help us learn how to improve sales and increase site conversion rates. Here’s a quick overview of the main points from Day One.

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  • Laura Phillips
    Video Still

    Hi, I’m Laura. I’m a Digital Marketing Executive at Koozai, and I just want to talk to you briefly about exact match domains. Now Google have recently rolled out an algorithm update with regards to exact match domains, and I want to tell you a bit more about what that means.
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  • Laura Phillips
    Kings & Queens and Guillotines – What Is King of SEO & Why?

    King and QueenLooking back through my notes from the fantastic SearchLove2012 (Day One here, Day Two here if you’re interested) I had a lot of comments in there referring to Kings and Queens within our business. Guillotines seemed ultimately fitting for our industry as they seem to fall randomly (and less randomly) with great frequency. So what are the contenders for the SEO monarchy in 2012 and why?

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  • Laura Phillips
    Searchlove 2012 Roundup Day Two #searchlove

    Well Day Two of Searchlove 2012 is over. We’ve had some excellent speakers, my top 2 being Wil Reynolds and Dave Peiris, plus an amusingly frank and honest talk from Paul Madden. Yesterday I posted my take on Day One for those who couldn’t make it and those who didn’t want to make notes!

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