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Laura Phillips

Laura Phillips

Laura has experience of SEO, PPC and Social Media both in-house and within an agency environment. Having worked across a variety of industries from travel to law, and retail to education she is always looking for new and innovative ways to improve the search and social visibility of her clients across various platforms.

Blog Posts, Videos and More

  • Laura Phillips
    Actionable Tips To Get More People To Open Your Marketing Emails

    Email MarketingIn this day and age your potential customers spend their days being bombarded by marketing message after marketing message; sources reckon 3,000-30,000 per day in fact, many of these in the form of email. The average UK email user may receive 416 commercial emails per month!

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  • Laura Phillips
    Pros & Cons of Growing Up With/Without the Internet – The Technology Generation Gap

    Baby LaptopThe Internet influences a huge number of aspects of our day to day lives. We rely on it for work, play, education, information, socialising, shopping…you name it, the internet is there. Yet there was a time, not so long ago, where we did not have the internet. Which generation really has things better?

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  • Laura Phillips
    Video Still

    I’m just going to talk briefly about tips for optimising your images. What this will help you do is show up in things like Google image search where people aren’t looking on the web, normally speaking, in a normal search way. What they’re actually looking through is just images and nothing else. They might be doing this because they’ve seen something they like and they want to find it again. They might be doing it because they have a specific product code, and it will help them go straight there. Or they might even just be looking for inspiration.

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  • Laura Phillips
    The Quest For The Golden Shoes: An Adventure In Google Image Search

    Golden shoesGoogle Image Search can be a great tool for eCommerce, allowing users to find highly relevant product images which they can simply click, and buy. Follow one users quest through the highs and lows of attempting to make a purchase via Image Search, and find out what you can do to maximise eCommerce opportunities in this area.

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  • Laura Phillips
    Ten Types Of Analytical Weaponry To Help Maximise Conversions

    Prospect and CustomerWithout a comprehensive arsenal of analytical weaponry it is likely that you will never achieve your full potential as a site. Maximising conversions requires a good understanding of user behaviour patterns but luckily a plethora of tools are available to help you achieve this.

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  • Laura Phillips
    Over 200 Tips From SAScon Manchester 2013 (#SAScon)

    Sascon logoIt’s time once again for SAScon, so we sent three Koozais to Manchester to support one of our favourite search marketing conferences in the UK. With more than 35 speakers, and 33 talks across two rooms and two days, we’ll be posting the key points from each talk for you to bookmark for easy reference in the future.

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  • Laura Phillips
    How To Create An Effective 404 Error Page

    404 SkullThe 404 page is an important, but much overlooked and unloved part of many websites. What is it for? How do you create one? Does anyone care? In this post we aim to explain all these things plus give you some brilliantly unusual examples to inspire you.

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