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Laura Phillips

Laura Phillips

Laura has experience of SEO, PPC and Social Media both in-house and within an agency environment. Having worked across a variety of industries from travel to law, and retail to education she is always looking for new and innovative ways to improve the search and social visibility of her clients across various platforms.

Blog Posts, Videos and More

  • Laura Phillips
    The Quest For The Golden Shoes: An Adventure In Google Image Search

    Golden shoesGoogle Image Search can be a great tool for eCommerce, allowing users to find highly relevant product images which they can simply click, and buy. Follow one users quest through the highs and lows of attempting to make a purchase via Image Search, and find out what you can do to maximise eCommerce opportunities in this area.

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  • Laura Phillips
    Ten Types Of Analytical Weaponry To Help Maximise Conversions

    Prospect and CustomerWithout a comprehensive arsenal of analytical weaponry it is likely that you will never achieve your full potential as a site. Maximising conversions requires a good understanding of user behaviour patterns but luckily a plethora of tools are available to help you achieve this.

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  • Laura Phillips
    Over 200 Tips From SAScon Manchester 2013 (#SAScon)

    Sascon logoIt’s time once again for SAScon, so we sent three Koozais to Manchester to support one of our favourite search marketing conferences in the UK. With more than 35 speakers, and 33 talks across two rooms and two days, we’ll be posting the key points from each talk for you to bookmark for easy reference in the future.

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  • Laura Phillips
    How To Create An Effective 404 Error Page

    404 SkullThe 404 page is an important, but much overlooked and unloved part of many websites. What is it for? How do you create one? Does anyone care? In this post we aim to explain all these things plus give you some brilliantly unusual examples to inspire you.

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  • Laura Phillips
    What Is Google Now And Why Should I Use It?

    Google NowEver at the forefront of innovative technology, it originally seemed that Google had decided to take on Apple’s Siri with Google Now, thought briefly to be their own mobile voice assistant. However the plot thickens, and it seems there is much more to Google Now than that as we’ll investigate today.

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  • Laura Phillips
    How To Diversify Your Digital Marketing Strategy

    bigstock-diversity-and-diversify-300-200In this post, I would like to take you through a number of ways to enhance your digital marketing strategy and increase your reach and authority, while helping secure your position by making sure not all your eggs are in the Google organic basket.

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  • Laura Phillips
    The Three Billy Goats Gruff – Dealing with Trolls on the Internet

    Internet TrollDo you remember the Three Billy Goats Gruff?

    Depending on which story you read, these intrepid explorers risked their lives crossing a bridge which happened to house a rather hungry troll. You can read the story here if you fancy, but the long and short of it is (spoiler alert) the troll gets owned by the largest billy goat, and the three brothers spend eternity chomping on sweet, green grass.

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  • Laura Phillips
    Over 100 More Tips From Conversion Conference London 2012 (Day 2) #convconf

    Today was day two of the Conversion Conference in London and it was another excellent line-up with great tips on user testing and gaining every last bit of value from a website. I’ve compiled my favourite take-aways below and it’s another epic list that shows the wealth of great advice on show.

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