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The way in which we access the Internet has shifted over the last five years as mobile Internet browsing has increased in popularity. Today more companies are making the transition to mobile compatible websites having witnessed significant changes in user habits (see Mobile Internet Usage on the Up).
Microsoft search engine Bing has revealed phase two of its major revamp as they look to increase market share by integrating social tools on their search pages.The update features new social tools which will be added to the right hand side of results pages to display user mentions and ratings from your social connections.
Search engine giants Google have introduced two new tools for people to determine the success of their display adverts in campaigns, while it has also been announced that the UK Internet adspend has increased 14.4% to £4.8 billion.
Most of us access the Internet on a daily basis. Whether it’s during our own free time or for business related purposes, we can access the web and obtain a substantial amount of information in just a few clicks.
The Internet is a hub of extensive information, and we choose to access this information in a number of ways.Gone are the days when you could only access the Internet via a desktop computer, as technology has changed and enabled web browsing via tablets, iPods and Smartphones.
Trying to get high levels of traffic to your website can at times be a difficult challenge. For those businesses and companies who are now in full swing when it comes to using social media this can still be a tricky task, however this will certainly aid the process and make it easier to share content. So why do we need to have a content marketing strategy in the first place?
Well, what good is it to write content and only place it on your website? Chances are, unless you already dominate your field through an established reputation, few people will pick up on the content.