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Microsoft search engine Bing has revealed phase two of its major revamp as they look to increase market share by integrating social tools on their search pages.The update features new social tools which will be added to the right hand side of results pages to display user mentions and ratings from your social connections.
Search engine giants Google have introduced two new tools for people to determine the success of their display adverts in campaigns, while it has also been announced that the UK Internet adspend has increased 14.4% to £4.8 billion.
Most of us access the Internet on a daily basis. Whether it’s during our own free time or for business related purposes, we can access the web and obtain a substantial amount of information in just a few clicks.
The Internet is a hub of extensive information, and we choose to access this information in a number of ways.Gone are the days when you could only access the Internet via a desktop computer, as technology has changed and enabled web browsing via tablets, iPods and Smartphones.
Trying to get high levels of traffic to your website can at times be a difficult challenge. For those businesses and companies who are now in full swing when it comes to using social media this can still be a tricky task, however this will certainly aid the process and make it easier to share content. So why do we need to have a content marketing strategy in the first place?
Well, what good is it to write content and only place it on your website? Chances are, unless you already dominate your field through an established reputation, few people will pick up on the content.
Having a high quality and well-designed ecommerce website that provides a decent customer experience is great, but have you ever stopped to consider how you can generate more traffic via other platforms? Ultimately, you want people to come to your site, purchase your products and enjoy their experience so much that they return time and time again.
The more traffic you can generate through other means, the better it will be for your ecommerce site; and social media is one popular way of achieving this.
There is more and more talk these days about optimising your website for mobile search for smartphone and tablet devices. Whilst sites need to be optimised for desktop users and search engines, it’s important that other media aren’t being left out.
As more people are buying into tablet devices, we are beginning to see a shift in the way that we access our information. Some people buy into a product as soon as it is released and others buy into a product a later on in time when they have established that technology and changing habits will inevitably move on. However, it’s important that site owners aren’t getting left behind.