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John Waghorn

John Waghorn

John works as a Content Marketing Executive at Koozai. With previous experience in PR, he helps the team by writing a range of client content including press releases, guest blog posts and website copy. He is also a regular contributor to the Koozai blog.

Blog Posts, Videos and More

  • John Waghorn
    Government Plans to Monitor Internet Usage: Will Users Be Affected?

    Surveillance CamerasMost of us access the Internet on a daily basis. Whether it’s during our own free time or for business related purposes, we can access the web and obtain a substantial amount of information in just a few clicks.

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  • John Waghorn
    Accessing News on Smartphones Increases 74% Compared to Previous Year

    SmartphoneThe Internet is a hub of extensive information, and we choose to access this information in a number of ways.Gone are the days when you could only access the Internet via a desktop computer, as technology has changed and enabled web browsing via tablets, iPods and Smartphones.

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  • John Waghorn
    Why Social Should be an Integral Factor for Your Content Marketing Strategy

    Trying to get high levels of traffic to your website can at times be a difficult challenge. For those businesses and companies who are now in full swing when it comes to using social media this can still be a tricky task, however this will certainly aid the process and make it easier to share content. So why do we need to have a content marketing strategy in the first place?

    Well, what good is it to write content and only place it on your website? Chances are, unless you already dominate your field through an established reputation, few people will pick up on the content.

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  • John Waghorn
    Using Social Media to Drive Traffic to Your Ecommerce Site

    EcommerceHaving a high quality and well-designed ecommerce website that provides a decent customer experience is great, but have you ever stopped to consider how you can generate more traffic via other platforms? Ultimately, you want people to come to your site, purchase your products and enjoy their experience so much that they return time and time again.

    The more traffic you can generate through other means, the better it will be for your ecommerce site; and social media is one popular way of achieving this.

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  • John Waghorn
    Is Your Website Ready for Tablet Viewing?

    IpadThere is more and more talk these days about optimising your website for mobile search for smartphone and tablet devices. Whilst sites need to be optimised for desktop users and search engines, it’s important that other media aren’t being left out.

    As more people are buying into tablet devices, we are beginning to see a shift in the way that we access our information. Some people buy into a product as soon as it is released and others buy into a product a later on in time when they have established that technology and changing habits will inevitably move on. However, it’s important that site owners aren’t getting left behind.

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  • John Waghorn
    Search Engine Market Share Statistics – February 2012

    Now that we are into the second month of 2012, how has the market share for the search engines changed in both the UK and the US? Heading into the new-year, we previously mentioned that Bing started off well in the US, and Yahoo had not done so well, partly due to Bing overtaking them earlier on. This position has been maintained by Bing for February 2012.

    In relation to the UK market, Bing’s share has dropped slightly, however they are still placed above Yahoo overall.  All in all, Google, Yahoo and ‘Other’ sites saw a slight increase, whilst Ask and Bing saw the opposite, with a small decrease.

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  • John Waghorn
    What Should You Avoid In Social Media?

    Time and time again we hear about the benefits of businesses and companies logging on to social media profiles in order to start engaging with their audience. Admittedly, this isn’t a bad thing and more so it’s inevitable that most businesses, if they haven’t already done so, will start using these sites fairly soon given the way the world is communicating.

    Facebook, Twitter and LinkedIn are the big three; as of February 2012, Facebook alone has more than 845 million active users worldwide. Overall, there are a huge amount of social networking sites out there today and it’s hard to recognise all of them when the big three are dominating the market with increasing user numbers.

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  • John Waghorn
    Chrome for Android and Google’s Improved Market Share

    ChromeGoogle Chrome has been an Internet web browser since 2008 and was brought about with the ethos of providing simple, yet fast web access for its users. Some people use Chrome as their primary web browser, however other popular choices at present include Firefox, Internet Explorer (IE), Safari and Opera.

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