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John Waghorn

John Waghorn

John works as a Content Marketing Executive at Koozai. With previous experience in PR, he helps the team by writing a range of client content including press releases, guest blog posts and website copy. He is also a regular contributor to the Koozai blog.

Blog Posts, Videos and More

  • John Waghorn
    How Brand Monitoring can Enhance Positive Relationships with your Customers

    Magnifying GlassThe development of the Internet and the growth of the online community has allowed more people to express their views on pretty much any topic they feel passionate about.

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  • John Waghorn
    Government Plans to Monitor Internet Usage: Will Users Be Affected?

    Surveillance CamerasMost of us access the Internet on a daily basis. Whether it’s during our own free time or for business related purposes, we can access the web and obtain a substantial amount of information in just a few clicks.

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  • John Waghorn
    Accessing News on Smartphones Increases 74% Compared to Previous Year

    SmartphoneThe Internet is a hub of extensive information, and we choose to access this information in a number of ways.Gone are the days when you could only access the Internet via a desktop computer, as technology has changed and enabled web browsing via tablets, iPods and Smartphones.

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  • John Waghorn
    Why Social Should be an Integral Factor for Your Content Marketing Strategy

    Trying to get high levels of traffic to your website can at times be a difficult challenge. For those businesses and companies who are now in full swing when it comes to using social media this can still be a tricky task, however this will certainly aid the process and make it easier to share content. So why do we need to have a content marketing strategy in the first place?

    Well, what good is it to write content and only place it on your website? Chances are, unless you already dominate your field through an established reputation, few people will pick up on the content.

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  • John Waghorn
    Using Social Media to Drive Traffic to Your Ecommerce Site

    EcommerceHaving a high quality and well-designed ecommerce website that provides a decent customer experience is great, but have you ever stopped to consider how you can generate more traffic via other platforms? Ultimately, you want people to come to your site, purchase your products and enjoy their experience so much that they return time and time again.

    The more traffic you can generate through other means, the better it will be for your ecommerce site; and social media is one popular way of achieving this.

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  • John Waghorn
    Is Your Website Ready for Tablet Viewing?

    IpadThere is more and more talk these days about optimising your website for mobile search for smartphone and tablet devices. Whilst sites need to be optimised for desktop users and search engines, it’s important that other media aren’t being left out.

    As more people are buying into tablet devices, we are beginning to see a shift in the way that we access our information. Some people buy into a product as soon as it is released and others buy into a product a later on in time when they have established that technology and changing habits will inevitably move on. However, it’s important that site owners aren’t getting left behind.

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