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John Waghorn

John Waghorn

John works as a Content Marketing Executive at Koozai. With previous experience in PR, he helps the team by writing a range of client content including press releases, guest blog posts and website copy. He is also a regular contributor to the Koozai blog.

Blog Posts, Videos and More

  • John Waghorn
    Is The Press Release Really Dead?

    3D Press Release CrosswordWhen it comes to content, there are a number of ways to generate links back to your site. Although this is obviously one of the primary functions of SEO, in order to help your site gain better rankings in the search pages, these methods have naturally and inevitably evolved over time.

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  • John Waghorn
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    With social signals and content at the forefront of SEO, an onsite blog can really help you push forward in these areas. My name’s John Waghorn, and today I’m going to be looking at the benefits of an onsite blog or a website blog.

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  • John Waghorn
    Client Management Tips for Content Marketing

    checklistIn an industry where you will be working with clients and helping to push their marketing campaigns in the right direction, it’s important to maintain a strong client relationship from the start. This principal applies to all forms of marketing and goes beyond just this sector alone. Whether it’s SEO, advertising, PR or content marketing, a decent relationship between both you and the client will certainly bring its advantages.

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  • John Waghorn
    5 Ways Great Content can Complement your SEO Campaigns

    content-seoYesterday Kelvin Newman laid down the gauntlet for “great content” and it’s one of those buzzwords within the world of digital marketing that we hear time and time again, along with a host of other variations. So today we take a look at how SEO has moved with the times, and why the “build great content” view has gained more relevance, becoming central to any successful campaign.

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  • John Waghorn
    What Small Businesses Can Learn from the Online Promotion of Local Bands

    As the lead singer and guitarist of a local band, Welcome Pariah, I, like many other musicians out there, know how hard it can be to make a sustaining impression in the music industry. However, I also understand the significance and power that the Internet can provide in helping to get your name out there and get your music heard across the globe. But where do you start?

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  • John Waghorn
    Being Creative with your Content: How One Idea Can Flourish

    ContentAs most people have observed, the SEO landscape has evolved significantly within the last few years. Although this was always perceived as inevitable, given that technology develops and search engines look to improve their algorithms, it’s a trend that is bound to happen again in the near future. Older tricks and techniques which were once at the forefront of SEO have become redundant and newer methods have emerged in their place.

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  • John Waghorn
    Creating Successful Content: 20 Ways to Tackle Writer’s Block

    LightbulbWriter’s block, it happens to all of us. From time to time you’ll be ready to write something before you sit down, get out the laptop, fire up Word only to then spend the next ten minutes staring at the pixels on the screen.

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  • John Waghorn
    How White is White Hat when it comes to Content?

    White HatThe issue concerning white, grey and black hat tactics have been up for debate ever since the inception of search engine optimisation. Where you stand on the issue essentially comes down to how you distinguish between all three terms, your own personal opinions, and the sector you work in within the industry.

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  • John Waghorn
    Video Still

    The press release is a great way to generate wide exposure, create brand awareness, and bring in traffic to your website. A well written PR with distribution to the correct channel has the potential to attract top industry blogs, websites, and press sites. It allows you to create authority and a voice within your industry.
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  • John Waghorn
    Could Google be Doing More to Protect the Music Industry?

    HeadphonesA big topic of conversation in recent weeks has concerned the ongoing debate between search engine giants Google and the British music industry’s trade association. The issue lies in illegal downloading sites and how easy it is to access these within Google’s search engine results pages. The knock-on effect of this means that thousands of people have the ability to download pirated music within just a few clicks on their computer.

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