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Trying to get high levels of traffic to your website can at times be a difficult challenge. For those businesses and companies who are now in full swing when it comes to using social media this can still be a tricky task, however this will certainly aid the process and make it easier to share content. So why do we need to have a content marketing strategy in the first place?
Well, what good is it to write content and only place it on your website? Chances are, unless you already dominate your field through an established reputation, few people will pick up on the content.
Having a high quality and well-designed ecommerce website that provides a decent customer experience is great, but have you ever stopped to consider how you can generate more traffic via other platforms? Ultimately, you want people to come to your site, purchase your products and enjoy their experience so much that they return time and time again.
The more traffic you can generate through other means, the better it will be for your ecommerce site; and social media is one popular way of achieving this.
There is more and more talk these days about optimising your website for mobile search for smartphone and tablet devices. Whilst sites need to be optimised for desktop users and search engines, it’s important that other media aren’t being left out.
As more people are buying into tablet devices, we are beginning to see a shift in the way that we access our information. Some people buy into a product as soon as it is released and others buy into a product a later on in time when they have established that technology and changing habits will inevitably move on. However, it’s important that site owners aren’t getting left behind.
2012 looks set to be a big year for the search engine Bing. The year couldn’t have started better for them, with news that they managed to maintain second place in terms of total market share generated for search in both the UK and US during February [See: Search Engine Market Share Statistics – February 2012].
As they look towards building on this success, news has emerged they have started to test how their local search results are displayed online. As local search because a more prominent focus this year, this could be a shrewd move by Microsoft’s search engine.
Now that we are into the second month of 2012, how has the market share for the search engines changed in both the UK and the US? Heading into the new-year, we previously mentioned that Bing started off well in the US, and Yahoo had not done so well, partly due to Bing overtaking them earlier on. This position has been maintained by Bing for February 2012.
In relation to the UK market, Bing’s share has dropped slightly, however they are still placed above Yahoo overall. All in all, Google, Yahoo and ‘Other’ sites saw a slight increase, whilst Ask and Bing saw the opposite, with a small decrease.
Time and time again we hear about the benefits of businesses and companies logging on to social media profiles in order to start engaging with their audience. Admittedly, this isn’t a bad thing and more so it’s inevitable that most businesses, if they haven’t already done so, will start using these sites fairly soon given the way the world is communicating.
Facebook, Twitter and LinkedIn are the big three; as of February 2012, Facebook alone has more than 845 million active users worldwide. Overall, there are a huge amount of social networking sites out there today and it’s hard to recognise all of them when the big three are dominating the market with increasing user numbers.
Google Chrome has been an Internet web browser since 2008 and was brought about with the ethos of providing simple, yet fast web access for its users. Some people use Chrome as their primary web browser, however other popular choices at present include Firefox, Internet Explorer (IE), Safari and Opera.
The mobile applications market has developed significantly in the last three years. When you stop to consider that five years ago most people would not have known what an “app” was, it puts this technological transition into perspective.
Today, the apps market for smartphones and other mobile devices has grown into a multi-billion pound industry, with huge developers competing against one another to produce the apps that will have users scrambling to download them.
Hi, I’m John, the Resource Coordinator here at Koozai. For anyone involved in SEO, one of the biggest changes that you will have noticed was the introduction and update of Google Panda. Put simply, this was a change in the ranking factor for the algorithm that Google uses, and it was introduced on a global scale in April 2011 to focus on quality control within search and to also punish the ranking of sites using poor or duplicated content.
Here’s a very interesting infographic showcasing some brilliant facts and figures about Google. It provides a visual representation of Google’s revenue statistics over recent years, and starts by noting that in 2010 the search engine giants generated $29.3 billion in revenue.
So if you’ve ever wondered what exactly Google have achieved and also what accounts for the search engine generating such a vast amount of money then read the following infographic, which was kindly provided by BusinessMBA.org.
Yesterday was Mega Monday, the biggest Internet shopping day in the calendar this year, when people all over the UK headed online to spend their money on Christmas presents and gifts in time for the 25th of December. Knowing that there was going to be a major spend for online consumers, not just in the UK but also in America, where it is known as Cyber Monday, Google updated their Product Search page to include more relevant information for those shopping and searching for the best deals.