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John Waghorn

John Waghorn

John works as a Content Marketing Executive at Koozai. With previous experience in PR, he helps the team by writing a range of client content including press releases, guest blog posts and website copy. He is also a regular contributor to the Koozai blog.

Blog Posts, Videos and More

  • John Waghorn
    Creating Successful Content: 20 Ways to Tackle Writer’s Block

    LightbulbWriter’s block, it happens to all of us. From time to time you’ll be ready to write something before you sit down, get out the laptop, fire up Word only to then spend the next ten minutes staring at the pixels on the screen.

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  • John Waghorn
    How White is White Hat when it comes to Content?

    White HatThe issue concerning white, grey and black hat tactics have been up for debate ever since the inception of search engine optimisation. Where you stand on the issue essentially comes down to how you distinguish between all three terms, your own personal opinions, and the sector you work in within the industry.

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  • John Waghorn
    Video Still

    The press release is a great way to generate wide exposure, create brand awareness, and bring in traffic to your website. A well written PR with distribution to the correct channel has the potential to attract top industry blogs, websites, and press sites. It allows you to create authority and a voice within your industry.
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  • John Waghorn
    Could Google be Doing More to Protect the Music Industry?

    HeadphonesA big topic of conversation in recent weeks has concerned the ongoing debate between search engine giants Google and the British music industry’s trade association. The issue lies in illegal downloading sites and how easy it is to access these within Google’s search engine results pages. The knock-on effect of this means that thousands of people have the ability to download pirated music within just a few clicks on their computer.

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  • John Waghorn
    Designing a Website For Mobiles

    SmartphoneThe way in which we access the Internet has shifted over the last five years as mobile Internet browsing has increased in popularity. Today more companies are making the transition to mobile compatible websites having witnessed significant changes in user habits (see Mobile Internet Usage on the Up).

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  • John Waghorn
    Bing Incorporate Social Results to Improve Search

    Microsoft search engine Bing has revealed phase two of its major revamp as they look to increase market share by integrating social tools on their search pages.The update features new social tools which will be added to the right hand side of results pages to display user mentions and ratings from your social connections.

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  • John Waghorn
    How Brand Monitoring can Enhance Positive Relationships with your Customers

    Magnifying GlassThe development of the Internet and the growth of the online community has allowed more people to express their views on pretty much any topic they feel passionate about.

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