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In an industry where you will be working with clients and helping to push their marketing campaigns in the right direction, it’s important to maintain a strong client relationship from the start. This principal applies to all forms of marketing and goes beyond just this sector alone. Whether it’s SEO, advertising, PR or content marketing, a decent relationship between both you and the client will certainly bring its advantages.
Yesterday Kelvin Newman laid down the gauntlet for “great content” and it’s one of those buzzwords within the world of digital marketing that we hear time and time again, along with a host of other variations. So today we take a look at how SEO has moved with the times, and why the “build great content” view has gained more relevance, becoming central to any successful campaign.
As the lead singer and guitarist of a local band, Welcome Pariah, I, like many other musicians out there, know how hard it can be to make a sustaining impression in the music industry. However, I also understand the significance and power that the Internet can provide in helping to get your name out there and get your music heard across the globe. But where do you start?
As most people have observed, the SEO landscape has evolved significantly within the last few years. Although this was always perceived as inevitable, given that technology develops and search engines look to improve their algorithms, it’s a trend that is bound to happen again in the near future. Older tricks and techniques which were once at the forefront of SEO have become redundant and newer methods have emerged in their place.
Writer’s block, it happens to all of us. From time to time you’ll be ready to write something before you sit down, get out the laptop, fire up Word only to then spend the next ten minutes staring at the pixels on the screen.
The issue concerning white, grey and black hat tactics have been up for debate ever since the inception of search engine optimisation. Where you stand on the issue essentially comes down to how you distinguish between all three terms, your own personal opinions, and the sector you work in within the industry.
The press release is a great way to generate wide exposure, create brand awareness, and bring in traffic to your website. A well written PR with distribution to the correct channel has the potential to attract top industry blogs, websites, and press sites. It allows you to create authority and a voice within your industry.
A big topic of conversation in recent weeks has concerned the ongoing debate between search engine giants Google and the British music industry’s trade association. The issue lies in illegal downloading sites and how easy it is to access these within Google’s search engine results pages. The knock-on effect of this means that thousands of people have the ability to download pirated music within just a few clicks on their computer.
The way in which we access the Internet has shifted over the last five years as mobile Internet browsing has increased in popularity. Today more companies are making the transition to mobile compatible websites having witnessed significant changes in user habits (see Mobile Internet Usage on the Up).