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John Waghorn

John Waghorn

John works as a Content Marketing Executive at Koozai. With previous experience in PR, he helps the team by writing a range of client content including press releases, guest blog posts and website copy. He is also a regular contributor to the Koozai blog.

Blog Posts, Videos and More

  • John Waghorn
    The Importance Of Creating A Content Plan And How To Get Started

    Hand Drawing Content Flow ChartWhether you are new to “content marketing” or have been engaging in activities of this nature for some time now, there is plenty to be gained in the digital environment from this form of marketing. Most critically wherever the convergence of SEO and content are becoming more apparent, a content plan is essential in helping to deliver the best results.

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  • John Waghorn
    Why Your Business Needs an Integrated Online Presence

    Social blogIn the modern digital age, businesses need to harness the power of an up-to-date website, as well as regularly maintained social platforms. More can be gained from using both of these platforms together, compared to a single entity alone – so long as they are both being used properly of course.

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  • John Waghorn
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    In the digital landscape, many people think about what their website looks like and how well it’s performing. Now, though these are both important areas to consider, it’s equally as important to think about your on-page website copy.

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  • John Waghorn
    Ten Tips For Creating Effective and Engaging Website Copy

    computer and paperGetting someone’s attention can be difficult to achieve, but from a writers point of view this is an essential skill you will need to master.

    Although this is relevant to any form of content that you create, it’s fundamental when writing effective and engaging website copy.

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  • John Waghorn
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    With so many of us creating content how do you actually create something with value that will stand out and offer value for your audience? Content can be the perfect catalyst for encouraging followers, conversions, and traffic, but in order for it to do so, it needs to be utilised in the best way possible. So with this in mind, here are five ways you can add value to your own content.

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  • John Waghorn
    7 Research Tips To Help You Create Quality Content

    bigstock-Bright-Idea-2594409 blog readyIn a previous blog post, I wrote about the importance of carrying out research during the initial construction stages of your content strategy (see Why Research Should Be A Fundamental Part Of Your Content Strategy). As your strategy starts to come together and your ideas become set in stone, the next phase of the overall content process is to actually create the content.

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  • John Waghorn
    10 Ways To Add Value To Your Content

    ContentAfter attending the 2013 Content Marketing Show last week, I noticed that there was a common theme throughout a number of the presentations. This theme wasn’t just “content”, as this would be the obvious, albeit most relevant choice, but instead how do we actually add value to the content that we create?

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  • John Waghorn
    Over 120 Tips From The Content Marketing Show 2013 (#Contentmarketingshow)

    Content Marketing ShowThe Content Marketing Show took place today in Logan Hall near Russell Square, London. With 17 speakers included on the full line up, the one day conference provided some great insights concerning all things content, including social media, online PR, SEO and of course the all-important content marketing strategy.

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  • John Waghorn
    Why Research Should Be A Fundamental Part Of Your Content Strategy

    Research Is KingCreating a detailed and thorough content strategy will take time, although making the effort to do this in the first place will bring its own rewards. Within your overall strategy, there will be a number of areas that you will need to address, from how to promote the content once it’s been created, how to measure its success and of course, undertaking the correct level of research before you get started.

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  • John Waghorn
    Is The Press Release Really Dead?

    3D Press Release CrosswordWhen it comes to content, there are a number of ways to generate links back to your site. Although this is obviously one of the primary functions of SEO, in order to help your site gain better rankings in the search pages, these methods have naturally and inevitably evolved over time.

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  • John Waghorn
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    With social signals and content at the forefront of SEO, an onsite blog can really help you push forward in these areas. My name’s John Waghorn, and today I’m going to be looking at the benefits of an onsite blog or a website blog.

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