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John Waghorn
John works as a Content Marketing Executive at Koozai. With previous experience in PR, he helps the team by writing a range of client content including press releases, guest blog posts and website copy. He is also a regular contributor to the Koozai blog.
Blog Posts, Videos and More
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- SEO
- 22nd Aug 2012
- Comment
The press release is a great way to generate wide exposure, create brand awareness, and bring in traffic to your website. A well written PR with distribution to the correct channel has the potential to attract top industry blogs, websites, and press sites. It allows you to create authority and a voice within your industry.
Read More -
- News
- 16th Aug 2012
- Comment
Could Google be Doing More to Protect the Music Industry?
A big topic of conversation in recent weeks has concerned the ongoing debate between search engine giants Google and the British music industry’s trade association. The issue lies in illegal downloading sites and how easy it is to access these within Google’s search engine results pages. The knock-on effect of this means that thousands of people have the ability to download pirated music within just a few clicks on their computer. -
- Social Media
- 6th Jul 2012
- 4 Comments
How to Create and Market Business Videos
Video is a powerful medium and when you create and promote your own they can be used as an additional marketing channel for your business. It’s also a unique and simple way to get a powerful message across to your audience and persuade and encourage potential or existing customers. -
- SEO
- 11th Jun 2012
- Comment
Designing a Website For Mobiles
The way in which we access the Internet has shifted over the last five years as mobile Internet browsing has increased in popularity. Today more companies are making the transition to mobile compatible websites having witnessed significant changes in user habits (see Mobile Internet Usage on the Up). -
- Social Media
- 1st Jun 2012
- Comment
YouTube Video Views Decrease as the Focus Turns to Engagement
Social video sharing and promoting site YouTube has introduced a new metric to determine which videos are brought to the forefront of their pages as video views are on the decrease. -
- News
- 11th May 2012
- Comment
Bing Incorporate Social Results to Improve Search
Microsoft search engine Bing has revealed phase two of its major revamp as they look to increase market share by integrating social tools on their search pages.The update features new social tools which will be added to the right hand side of results pages to display user mentions and ratings from your social connections. -
- Social Media
- 8th May 2012
- Comment
Social Media Brands Experience High Engagement on Smartphones
ComScore.com has recently released new findings, through a compilation of data in their latest study, which show that social media brands experience heavy engagement via smartphone operating systems. -
- Brand
- 27th Apr 2012
- 2 Comments
How Brand Monitoring can Enhance Positive Relationships with your Customers
The development of the Internet and the growth of the online community has allowed more people to express their views on pretty much any topic they feel passionate about. -
- Paid Search
- 20th Apr 2012
- 2 Comments
Google Introduce New Tools as Internet Ad Spend Increases
Search engine giants Google have introduced two new tools for people to determine the success of their display adverts in campaigns, while it has also been announced that the UK Internet adspend has increased 14.4% to £4.8 billion. -
- Paid Search
- 11th Apr 2012
- Comment
Paid Search and Mobile Spend Increases during First Quarter of 2012
Search marketers will be pleased to know that paid search and mobile spend has increased during the first quarter of 2012, when compared to the same time last year. -
- News
- 5th Apr 2012
- Comment
Government Plans to Monitor Internet Usage: Will Users Be Affected?
Most of us access the Internet on a daily basis. Whether it’s during our own free time or for business related purposes, we can access the web and obtain a substantial amount of information in just a few clicks.