We love digital

Call 0845 485 1219

We love digital - Call and say hello - Mon - Fri, 9am - 5pm

John Waghorn

John Waghorn

John works as a Content Marketing Executive at Koozai. With previous experience in PR, he helps the team by writing a range of client content including press releases, guest blog posts and website copy. He is also a regular contributor to the Koozai blog.

Blog Posts, Videos and More

  • John Waghorn
    Video Still

    With so many of us creating content how do you actually create something with value that will stand out and offer value for your audience? Content can be the perfect catalyst for encouraging followers, conversions, and traffic, but in order for it to do so, it needs to be utilised in the best way possible. So with this in mind, here are five ways you can add value to your own content.

    Read More

  • John Waghorn
    7 Research Tips To Help You Create Quality Content

    bigstock-Bright-Idea-2594409 blog readyIn a previous blog post, I wrote about the importance of carrying out research during the initial construction stages of your content strategy (see Why Research Should Be A Fundamental Part Of Your Content Strategy). As your strategy starts to come together and your ideas become set in stone, the next phase of the overall content process is to actually create the content.

    Read More

  • John Waghorn
    10 Ways To Add Value To Your Content

    ContentAfter attending the 2013 Content Marketing Show last week, I noticed that there was a common theme throughout a number of the presentations. This theme wasn’t just “content”, as this would be the obvious, albeit most relevant choice, but instead how do we actually add value to the content that we create?

    Read More

  • John Waghorn
    Over 120 Tips From The Content Marketing Show 2013 (#Contentmarketingshow)

    Content Marketing ShowThe Content Marketing Show took place today in Logan Hall near Russell Square, London. With 17 speakers included on the full line up, the one day conference provided some great insights concerning all things content, including social media, online PR, SEO and of course the all-important content marketing strategy.

    Read More

  • John Waghorn
    Why Research Should Be A Fundamental Part Of Your Content Strategy

    Research Is KingCreating a detailed and thorough content strategy will take time, although making the effort to do this in the first place will bring its own rewards. Within your overall strategy, there will be a number of areas that you will need to address, from how to promote the content once it’s been created, how to measure its success and of course, undertaking the correct level of research before you get started.

    Read More

  • John Waghorn
    Is The Press Release Really Dead?

    3D Press Release CrosswordWhen it comes to content, there are a number of ways to generate links back to your site. Although this is obviously one of the primary functions of SEO, in order to help your site gain better rankings in the search pages, these methods have naturally and inevitably evolved over time.

    Read More

  • John Waghorn
    Video Still

    With social signals and content at the forefront of SEO, an onsite blog can really help you push forward in these areas. My name’s John Waghorn, and today I’m going to be looking at the benefits of an onsite blog or a website blog.

    Read More

  • John Waghorn
    Client Management Tips for Content Marketing

    checklistIn an industry where you will be working with clients and helping to push their marketing campaigns in the right direction, it’s important to maintain a strong client relationship from the start. This principal applies to all forms of marketing and goes beyond just this sector alone. Whether it’s SEO, advertising, PR or content marketing, a decent relationship between both you and the client will certainly bring its advantages.

    Read More

  • John Waghorn
    5 Ways Great Content can Complement your SEO Campaigns

    content-seoYesterday Kelvin Newman laid down the gauntlet for “great content” and it’s one of those buzzwords within the world of digital marketing that we hear time and time again, along with a host of other variations. So today we take a look at how SEO has moved with the times, and why the “build great content” view has gained more relevance, becoming central to any successful campaign.

    Read More

  • John Waghorn
    What Small Businesses Can Learn from the Online Promotion of Local Bands

    As the lead singer and guitarist of a local band, Welcome Pariah, I, like many other musicians out there, know how hard it can be to make a sustaining impression in the music industry. However, I also understand the significance and power that the Internet can provide in helping to get your name out there and get your music heard across the globe. But where do you start?

    Read More

  • John Waghorn
    Being Creative with your Content: How One Idea Can Flourish

    ContentAs most people have observed, the SEO landscape has evolved significantly within the last few years. Although this was always perceived as inevitable, given that technology develops and search engines look to improve their algorithms, it’s a trend that is bound to happen again in the near future. Older tricks and techniques which were once at the forefront of SEO have become redundant and newer methods have emerged in their place.

    Read More