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John Waghorn

John Waghorn

John works as a Content Marketing Executive at Koozai. With previous experience in PR, he helps the team by writing a range of client content including press releases, guest blog posts and website copy. He is also a regular contributor to the Koozai blog.

Blog Posts, Videos and More

  • John Waghorn
    How To Use Content To Help Generate On-Page Conversions

    bigstock-Content-Blue-Marker-45454309The primary aim of any company is to promote your services and products to a targeted audience and generate sales, business, and profits as a result.

    When you step back and think about it there really are a multitude of factors which contribute to how successful your company is or will become.

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  • John Waghorn
    Compelling Copy for Ecommerce Sites

    Writing-laptop-300x200With Christmas fast approaching, many ecommerce websites are trying their best to draw in an audience and make those all-important last minute sales before the big day arrives.

    Whilst offers, bargains, and promotions in the run up to Christmas will encourage customers to buy your products, you should never underestimate the power of website copy in aiding this process.

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  • John Waghorn
    How Will Google Hummingbird Affect Your Content Strategy?

    HummingbirdSince the aftermath of Google’s Penguin and Panda updates, the search engine giant unveiled Hummingbird at the start of October 2013, coinciding with their 15th anniversary.

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  • John Waghorn
    The Importance Of Creating A Content Plan And How To Get Started

    Hand Drawing Content Flow ChartWhether you are new to “content marketing” or have been engaging in activities of this nature for some time now, there is plenty to be gained in the digital environment from this form of marketing. Most critically wherever the convergence of SEO and content are becoming more apparent, a content plan is essential in helping to deliver the best results.

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  • John Waghorn
    Why Your Business Needs an Integrated Online Presence

    Social blogIn the modern digital age, businesses need to harness the power of an up-to-date website, as well as regularly maintained social platforms. More can be gained from using both of these platforms together, compared to a single entity alone – so long as they are both being used properly of course.

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  • John Waghorn
    Video Still

    In the digital landscape, many people think about what their website looks like and how well it’s performing. Now, though these are both important areas to consider, it’s equally as important to think about your on-page website copy.

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  • John Waghorn
    Ten Tips For Creating Effective and Engaging Website Copy

    computer and paperGetting someone’s attention can be difficult to achieve, but from a writers point of view this is an essential skill you will need to master.

    Although this is relevant to any form of content that you create, it’s fundamental when writing effective and engaging website copy.

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  • John Waghorn
    Video Still

    With so many of us creating content how do you actually create something with value that will stand out and offer value for your audience? Content can be the perfect catalyst for encouraging followers, conversions, and traffic, but in order for it to do so, it needs to be utilised in the best way possible. So with this in mind, here are five ways you can add value to your own content.

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  • John Waghorn
    7 Research Tips To Help You Create Quality Content

    bigstock-Bright-Idea-2594409 blog readyIn a previous blog post, I wrote about the importance of carrying out research during the initial construction stages of your content strategy (see Why Research Should Be A Fundamental Part Of Your Content Strategy). As your strategy starts to come together and your ideas become set in stone, the next phase of the overall content process is to actually create the content.

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  • John Waghorn
    10 Ways To Add Value To Your Content

    ContentAfter attending the 2013 Content Marketing Show last week, I noticed that there was a common theme throughout a number of the presentations. This theme wasn’t just “content”, as this would be the obvious, albeit most relevant choice, but instead how do we actually add value to the content that we create?

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  • John Waghorn
    Over 120 Tips From The Content Marketing Show 2013 (#Contentmarketingshow)

    Content Marketing ShowThe Content Marketing Show took place today in Logan Hall near Russell Square, London. With 17 speakers included on the full line up, the one day conference provided some great insights concerning all things content, including social media, online PR, SEO and of course the all-important content marketing strategy.

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