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Whilst offers, bargains, and promotions in the run up to Christmas will encourage customers to buy your products, you should never underestimate the power of website copy in aiding this process.
Whether you are new to “content marketing” or have been engaging in activities of this nature for some time now, there is plenty to be gained in the digital environment from this form of marketing. Most critically wherever the convergence of SEO and content are becoming more apparent, a content plan is essential in helping to deliver the best results.
In the modern digital age, businesses need to harness the power of an up-to-date website, as well as regularly maintained social platforms. More can be gained from using both of these platforms together, compared to a single entity alone – so long as they are both being used properly of course.
In the digital landscape, many people think about what their website looks like and how well it’s performing. Now, though these are both important areas to consider, it’s equally as important to think about your on-page website copy.
Although this is relevant to any form of content that you create, it’s fundamental when writing effective and engaging website copy.
With so many of us creating content how do you actually create something with value that will stand out and offer value for your audience? Content can be the perfect catalyst for encouraging followers, conversions, and traffic, but in order for it to do so, it needs to be utilised in the best way possible. So with this in mind, here are five ways you can add value to your own content.
In a previous blog post, I wrote about the importance of carrying out research during the initial construction stages of your content strategy (see Why Research Should Be A Fundamental Part Of Your Content Strategy). As your strategy starts to come together and your ideas become set in stone, the next phase of the overall content process is to actually create the content.
After attending the 2013 Content Marketing Show last week, I noticed that there was a common theme throughout a number of the presentations. This theme wasn’t just “content”, as this would be the obvious, albeit most relevant choice, but instead how do we actually add value to the content that we create?
The Content Marketing Show took place today in Logan Hall near Russell Square, London. With 17 speakers included on the full line up, the one day conference provided some great insights concerning all things content, including social media, online PR, SEO and of course the all-important content marketing strategy.
Creating a detailed and thorough content strategy will take time, although making the effort to do this in the first place will bring its own rewards. Within your overall strategy, there will be a number of areas that you will need to address, from how to promote the content once it’s been created, how to measure its success and of course, undertaking the correct level of research before you get started.