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John Waghorn

John Waghorn

John works as a Content Marketing Executive at Koozai. With previous experience in PR, he helps the team by writing a range of client content including press releases, guest blog posts and website copy. He is also a regular contributor to the Koozai blog.

Blog Posts, Videos and More

  • John Waghorn
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    If you’re using content marketing activities, then a decent strategy will deliver the best results. But how would you go about creating a content plan? Well, in today’s video, I want to discuss this and run through seven points on how you can actually achieve that.

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  • John Waghorn
    How To Dominate Page One With Content Marketing

    BRUSSELS - MARCH 13:  Google chairman Eric Schmidt nets $6m cashWhen you first think of Content Marketing, you probably think about how it can be used to help drive traffic to your site, increase brand awareness and promote your products or services to a wider or more targeted audience. Additionally, it can also help with Page One Domination – here’s how.

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  • John Waghorn
    The Business Benefits of Using Rel Author

    Rel AuthorRel author is a great way to build your reputation as a credible author within your field, become a trusted voice within your industry, and get your content seen within the SERPs. Not a bad thing when it comes to Content Marketing and SEO.

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  • John Waghorn
    How To Use Content To Help Generate On-Page Conversions

    bigstock-Content-Blue-Marker-45454309The primary aim of any company is to promote your services and products to a targeted audience and generate sales, business, and profits as a result.

    When you step back and think about it there really are a multitude of factors which contribute to how successful your company is or will become.

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  • John Waghorn
    Compelling Copy for Ecommerce Sites

    Writing-laptop-300x200With Christmas fast approaching, many ecommerce websites are trying their best to draw in an audience and make those all-important last minute sales before the big day arrives.

    Whilst offers, bargains, and promotions in the run up to Christmas will encourage customers to buy your products, you should never underestimate the power of website copy in aiding this process.

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  • John Waghorn
    How Will Google Hummingbird Affect Your Content Strategy?

    HummingbirdSince the aftermath of Google’s Penguin and Panda updates, the search engine giant unveiled Hummingbird at the start of October 2013, coinciding with their 15th anniversary.

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  • John Waghorn
    The Importance Of Creating A Content Plan And How To Get Started

    Hand Drawing Content Flow ChartWhether you are new to “content marketing” or have been engaging in activities of this nature for some time now, there is plenty to be gained in the digital environment from this form of marketing. Most critically wherever the convergence of SEO and content are becoming more apparent, a content plan is essential in helping to deliver the best results.

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  • John Waghorn
    Why Your Business Needs an Integrated Online Presence

    Social blogIn the modern digital age, businesses need to harness the power of an up-to-date website, as well as regularly maintained social platforms. More can be gained from using both of these platforms together, compared to a single entity alone – so long as they are both being used properly of course.

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  • John Waghorn
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    In the digital landscape, many people think about what their website looks like and how well it’s performing. Now, though these are both important areas to consider, it’s equally as important to think about your on-page website copy.

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  • John Waghorn
    Ten Tips For Creating Effective and Engaging Website Copy

    computer and paperGetting someone’s attention can be difficult to achieve, but from a writers point of view this is an essential skill you will need to master.

    Although this is relevant to any form of content that you create, it’s fundamental when writing effective and engaging website copy.

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