Blog Posts, Videos and More

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  • SEO
  • 10th Jun 2013
  • 2 Comments

  10 Ways To Add Value To Your Content

  

  After attending the 2013 Content Marketing Show last week, I noticed that there was a common theme throughout a number of the presentations. This theme wasn’t just “content”, as this would be the obvious, albeit most relevant choice, but instead how do we actually add value to the content that we create?

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  • SEO
  • 31st May 2013
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  Over 120 Tips From The Content Marketing Show 2013 (#Contentmarketingshow)

  

  The Content Marketing Show took place today in Logan Hall near Russell Square, London. With 17 speakers included on the full line up, the one day conference provided some great insights concerning all things content, including social media, online PR, SEO and of course the all-important content marketing strategy.

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  • SEO
  • 10th May 2013
  • 2 Comments

  Why Research Should Be A Fundamental Part Of Your Content Strategy

  

  Creating a detailed and thorough content strategy will take time, although making the effort to do this in the first place will bring its own rewards. Within your overall strategy, there will be a number of areas that you will need to address, from how to promote the content once it’s been created, how to measure its success and of course, undertaking the correct level of research before you get started.

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  • SEO
  • 9th Apr 2013
  • 6 Comments

  Is The Press Release Really Dead?

  

  When it comes to content, there are a number of ways to generate links back to your site. Although this is obviously one of the primary functions of SEO, in order to help your site gain better rankings in the search pages, these methods have naturally and inevitably evolved over time.

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  • SEO
  • 27th Feb 2013
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  Nine Benefits Of Having A Blog On Your Website

  

  With social signals and content at the forefront of SEO, an onsite blog can really help you push forward in these areas. My name’s John Waghorn, and today I’m going to be looking at the benefits of an onsite blog or a website blog.

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  • SEO
  • 7th Feb 2013
  • 2 Comments

  Client Management Tips for Content Marketing

  

  In an industry where you will be working with clients and helping to push their marketing campaigns in the right direction, it’s important to maintain a strong client relationship from the start. This principal applies to all forms of marketing and goes beyond just this sector alone. Whether it’s SEO, advertising, PR or content marketing, a decent relationship between both you and the client will certainly bring its advantages.

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  • SEO
  • 17th Jan 2013
  • 4 Comments

  5 Ways Great Content can Complement your SEO Campaigns

  

  Yesterday Kelvin Newman laid down the gauntlet for “great content” and it’s one of those buzzwords within the world of digital marketing that we hear time and time again, along with a host of other variations. So today we take a look at how SEO has moved with the times, and why the “build great content” view has gained more relevance, becoming central to any successful campaign.

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  • Brand
  • 14th Dec 2012
  • 2 Comments

  What Small Businesses Can Learn from the Online Promotion of Local Bands

  

  As the lead singer and guitarist of a local band, Welcome Pariah, I, like many other musicians out there, know how hard it can be to make a sustaining impression in the music industry. However, I also understand the significance and power that the Internet can provide in helping to get your name out there and get your music heard across the globe. But where do you start?

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  • SEO
  • 8th Nov 2012
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  Being Creative with your Content: How One Idea Can Flourish

  

  As most people have observed, the SEO landscape has evolved significantly within the last few years. Although this was always perceived as inevitable, given that technology develops and search engines look to improve their algorithms, it’s a trend that is bound to happen again in the near future. Older tricks and techniques which were once at the forefront of SEO have become redundant and newer methods have emerged in their place.

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  • SEO
  • 8th Oct 2012
  • 2 Comments

  Creating Successful Content: 20 Ways to Tackle Writer’s Block

  

  Writer’s block, it happens to all of us. From time to time you’ll be ready to write something before you sit down, get out the laptop, fire up Word only to then spend the next ten minutes staring at the pixels on the screen.

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  • SEO
  • 13th Sep 2012
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  How White is White Hat when it comes to Content?

  

  The issue concerning white, grey and black hat tactics have been up for debate ever since the inception of search engine optimisation. Where you stand on the issue essentially comes down to how you distinguish between all three terms, your own personal opinions, and the sector you work in within the industry.

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