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John Waghorn

John Waghorn

John works as a Content Marketing Executive at Koozai. With previous experience in PR, he helps the team by writing a range of client content including press releases, guest blog posts and website copy. He is also a regular contributor to the Koozai blog.

Blog Posts, Videos and More

  • John Waghorn
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    If you’re selling products on an ecommerce website, there are plenty of content marketing activities that you can engage in to drive sales, brand awareness and increase revenue. So today I want take a look at four of these content marketing activities that you can use for your own website.

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  • John Waghorn
    Short and Long Term Content Marketing Goals

    Goals-300x200When you are working on your content marketing campaigns, it’s up to you to decide if you are going to focus on short term, long term, or a mixture of both of these individual goals. Your own strategy, when encompassing these goals, will be more succinct and will enable you to visualise where you are heading, as well as observe if actual progress is being made.

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  • John Waghorn
    What’s Your Content Marketing Goal? Find Out Your Ideal Metric

    Goals-300x200In order to run a successful Content Marketing campaign, it’s crucial for you to determine what your digital goals are first. This way, your campaigns will be more focussed and targeted, and it will be easier to observe if results are actually being achieved.

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  • John Waghorn
    To Guest Blog Or Not To Guest Blog – That Is The Question

    Blog Questions and AnswersGuest blogging – it’s a minefield right? What sites can you write for, where should the link go, should you even ask for a link these days? These are all valid questions that any online business needs answers to. The good news is you’re in the right place.

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  • John Waghorn
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    If you’re using content marketing activities, then a decent strategy will deliver the best results. But how would you go about creating a content plan? Well, in today’s video, I want to discuss this and run through seven points on how you can actually achieve that.

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  • John Waghorn
    How To Dominate Page One With Content Marketing

    BRUSSELS - MARCH 13:  Google chairman Eric Schmidt nets $6m cashWhen you first think of Content Marketing, you probably think about how it can be used to help drive traffic to your site, increase brand awareness and promote your products or services to a wider or more targeted audience. Additionally, it can also help with Page One Domination – here’s how.

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  • John Waghorn
    The Business Benefits of Using Rel Author

    Rel AuthorRel author is a great way to build your reputation as a credible author within your field, become a trusted voice within your industry, and get your content seen within the SERPs. Not a bad thing when it comes to Content Marketing and SEO.

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  • John Waghorn
    How To Use Content To Help Generate On-Page Conversions

    bigstock-Content-Blue-Marker-45454309The primary aim of any company is to promote your services and products to a targeted audience and generate sales, business, and profits as a result.

    When you step back and think about it there really are a multitude of factors which contribute to how successful your company is or will become.

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