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I see this question plastered all over forums and LinkedIn Groups, as well as hearing it from my clients. The standard response I see to this question online is always simply “it depends on the industry you’re in” – but there’s much more to it than that.
Whether you’re a marketing manager, a marketing executive or an agency assistant, if you’re thinking about starting up a Pay per Click (PPC) campaign then you are likely to be asked most of the following questions, before the powers that be can approve it.
In January 2012, Haribo released a TV advert showing the results of an interesting (if slightly halfhearted and biased) social experiment. Children were asked to sit at a table, faced with a single Haribo sweet. If they managed to resist eating the sweet for a short period of time, they would get two Haribo sweets to eat rather than one.
For many business owners, making a steady profit is the main focus when it comes to paid search campaigns, but it can always be improved upon. Be it with more profitable investments or cutting the costs of current ones to increase the margin.