We love digital

Call 0845 485 1219

We love digital - Call and say hello - Mon - Fri, 9am - 5pm

James Perrin

James Perrin

Content Marketing Manager, James Perrin is a regular contributor to the Koozai blog. Well experienced in sales and marketing, James also has a passion for journalism and media, especially new media. From the latest industry related new stories to copywriting advice, James will provide you with plenty of digital marketing information.

Blog Posts, Videos and More

  • James Perrin
    How To Make The World See Your Content  (#SotonDigital)

    DigitalDon’t you just hate spending hours and hours creating good quality content, only for you to put it up online and very few people to see it? If it gets lost in the ether, it’s no use to anyone. So how do you make the world see your content?

    Read More

  • James Perrin
    Search Engine Market Share Statistics – May 12

    This month we’ve seen some really interesting movements in terms of market share for search engines on both sides of the Atlantic. In some instances it’s business as usual, but in the case of the UK markets, some search engines have thrown up a few surprises.

    Read More

  • James Perrin
    Copywriting Mistakes That Are Killing Your Website

    Copywriting You don’t have to search for too long before coming across a website that has been badly written. You know the ones; too much or too little content, mistakes everywhere, and a severe lack of punch. This isn’t helping your website whatsoever, so here’s what you need to focus on to avoid a major copywriting fail.
    Read More

  • James Perrin
    Getting More from Your Article Marketing

    WritingAs we all know, digital marketing is an ever evolving industry. It’s rare for a day to pass without some form of industry developments or new strategies to consider – which leads nicely onto article marketing.
    Read More

  • James Perrin
    Search Engine Market Share Statistics – April 2012

    It’s business as usual when it comes to April’s search engine market share statistics. Read More

  • James Perrin
    Google’s Latest Search Updates

    At the start of April, Google released 50 Search Updates for March. Amongst these updates included a number of interesting changes that could have huge implications in the world of SEO.

    Read More

  • James Perrin
    Display Advertising and Search Engine Marketing Experience Spend Growth

    GrowthIt appears that the online advertising industry has bucked the trend amongst many other sectors in the UK. Despite a gloomy outlook with the current UK economy, advertising on the Internet appears to be thriving.

    Read More

  • James Perrin
    Google+ TV Ad Illustrates the Internet Giant’s Intentions

    If you didn’t know already, Google have followed up from their previous television adverts with yet another one of their well styled and slick commercials; this time promoting their social network, Google+.

    Read More

  • James Perrin
    April Fools and Digital Marketing: A Match Made in Heaven?

    Laughing at CompSo, another year has passed and some classic April Fools gags have been made (I think Google have won this year with their litany of gags, from the Google 8-Bit Maps for NES to the YouTube collection on DVD).

    Read More

  • James Perrin
    Friends Reunited Relaunches: Will It Work Though?

    Today is the day that Friends Reunited, the first UK social network, relaunches. The former social networking giant has given itself a lick of paint, and a whole new feel to it, focussing on nostalgia and memories.

    What’s difficult to believe is that Friends Reunited, which launched in 2000, was the UK’s first social network and went on to become one of the most popular too; in 2005 it boasted over 15 million users. Then the MySpace’s and the Facebook’s of this world took off, and the rest as they say is history. However, Friends Reunited is back, but will it work?
    Read More

  • James Perrin
    Search Engine Market Share Statistics – March 2012

    This month has seen some interesting changes within the search engine market share. On the whole it’s business as usual, but there are some useful insights to be taken from the latest data.

    In the US market, Google and Microsoft’s Bing have seen gains, whilst Yahoo and AOL actually saw a drop in their market share. The gap between Bing and Yahoo has widened, but by how much? In the UK, Google have seen a slight drop, with all other search engines benefiting. Does this show us the potential for a more competitive market? Here’s what we found this month.
    Read More