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The start of the year is often met with a deluge of industry predictions, where experts from all over have their say on what they think we should all focus on. This year was no different, with numerous useful and insightful experts making their SEO predictions.
However, as always, it’s a time of year when the infamous ‘SEO is Dead’ ideas come to the fore, so cue a litany of posts regarding this subject matter. Conversely though, research actually suggests that SEO is being invested in more than ever before. So what’s the answer?
One of the most frequently asked questions for any webmaster or search specialist is how long it takes for SEO to be effective. Unfortunately, it’s not as easy as suggesting a specific time frame, as it’s dependent on the client, their industry, what strategies are used and the starting point for the campaign.
As a rule of thumb, SEO, especially white hat SEO, should be a medium to long term strategy. Achieving overnight success is almost impossible; and those who offer you this will often end up jeopardising your site as a result.
2011 represented a year of change, contrast and, in some cases, continuity for search engines in both the US and UK markets. It was a bumpy ride for most, with many experiencing optimistic highs and worrying lows at some point throughout the year.
Yet the clearest indication of how well they performed is to analyse their percentage changes from the start of 2011 to the end. Whilst some of the statistics were to predictable, some are actually quite surprising, representing new opportunities and challenges for the year ahead.
Hi, I’m James, and one of the developments I’ve noticed this year is the development of markup language and tags. Let’s start with Schema. Schema is a collaborative effort between the three major search engines – Google, Yahoo and Bing – and it was launched in June of 2011. What it is, is a set of codes that you can use to tag content on your website, so things such as events, organisations, people, places and reviews.
The changes to Google’s algorithm in the past twelve months have paved the way for a new emphasis on content [See: Google's Panda Algorithm Update: What sites were hit and why?] The focus on unique and fresh content has been spoken of long before the changes, but the algorithm updates legitimised what many industry specialists predicted would happen.
In any case, 2011 has been particularly crazy with the amount of changes, so what does 2012 have in store? Well here’s a list of a few ideas to get you thinking….
Today is known as Mega Monday or Cyber Monday in the US. It marks the biggest shopping day online as consumers turn to their desktops, laptops and mobile devices to buy their Christmas gifts in time to be delivered for the big day.
As Mega Monday kicks off in, it has been forecasted as the biggest online shopping day of the year, where 3,300 orders can be made every minute according to Visa. What it also marks is the rise of e-commerce and how it has totally changed the consumer landscape, leaving the high street shops emptier than ever before.
For brands, working with bloggers to enhance or your reputation isn’t exactly anything new. However it’s continued usage is a testament to how effective, powerful and influential it can be when writing positive comments or posts about a specific brand or their products and services.
Recent data from Technorati’s State of the Blogosphere 2011 has revealed that blogging about brands is more popular than ever. However, the relationship between brands and bloggers could be improved somewhat, to allow for better online PR and user engagement.
For any business, no matter how small or large, it’s important to ensure your house is in order before you take part in any digital marketing campaigns, whether that’s SEO, PPC and Social Media amongst many more.
If your business isn’t prepared operationally, strategically or financially for more users or custom, then the results could be crippling. This could either mean that your site just isn’t prepared for extra traffic or that your business as a whole simply can’t cope with an increase in conversions and sales. Increasingly more and more horror stories are being told.
The past month has seen some small, but very interesting fluctuations in the search engine market share statistics for both the UK and US markets. As always Google continue to dominate the market, however they’ve suffered differing fortunes on either side of the Atlantic this month.
Other search engines have performed similarly on both sides of the pond. Yahoo continues to lose ground, whilst Microsoft’s Bing has once again increased their share. Ask actually performed much better in the UK market over the past 4 weeks in comparison to the US market.