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  • News
  • 13th Jan 2012
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  SEO Is Not Dead - Spend is Expected to Soar

  

  The start of the year is often met with a deluge of industry predictions, where experts from all over have their say on what they think we should all focus on. This year was no different, with numerous useful and insightful experts making their SEO predictions.

  However, as always, it’s a time of year when the infamous ‘SEO is Dead’ ideas come to the fore, so cue a litany of posts regarding this subject matter. Conversely though, research actually suggests that SEO is being invested in more than ever before. So what’s the answer?
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  • SEO
  • 9th Jan 2012
  • 3 Comments

  How Long Will It Take For SEO To Have An Effect?

  

  One of the most frequently asked questions for any webmaster or search specialist is how long it takes for SEO to be effective. Unfortunately, it’s not as easy as suggesting a specific time frame, as it’s dependent on the client, their industry, what strategies are used and the starting point for the campaign.

  As a rule of thumb, SEO, especially white hat SEO, should be a medium to long term strategy. Achieving overnight success is almost impossible; and those who offer you this will often end up jeopardising your site as a result.
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  • News
  • 6th Jan 2012
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  Search Engine Market Share Statistics - 2011 in Review

  

  2011 represented a year of change, contrast and, in some cases, continuity for search engines in both the US and UK markets. It was a bumpy ride for most, with many experiencing optimistic highs and worrying lows at some point throughout the year.

  Yet the clearest indication of how well they performed is to analyse their percentage changes from the start of 2011 to the end. Whilst some of the statistics were to predictable, some are actually quite surprising, representing new opportunities and challenges for the year ahead.
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  • Social Media
  • 4th Jan 2012
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  Optimising Your Website for Facebook with Open Graph

  

  The world of SEO and online marketing is forever changing. You only have to perform a quick search to see that the industry is already preparing itself and predicting what 2012 has in store. Amongst the many changes in the past year was the increased emphasis on social media and the sharing of content.

  More importantly though, is that Facebook now makes up 52.1% of sharing on the web [Source: Search Engine Land]. With the social networking giant being responsible for so much sharing, isn’t it time that online marketers took better advantage?
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  • SEO
  • 19th Dec 2011
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  Markup Language for SEO

  

  Hi, I’m James, and one of the developments I’ve noticed this year is the development of markup language and tags. Let’s start with Schema. Schema is a collaborative effort between the three major search engines – Google, Yahoo and Bing – and it was launched in June of 2011. What it is, is a set of codes that you can use to tag content on your website, so things such as events, organisations, people, places and reviews.
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  • SEO
  • 6th Dec 2011
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  SEO Copywriting Tips for 2012

  

  The changes to Google’s algorithm in the past twelve months have paved the way for a new emphasis on content [See: Google's Panda Algorithm Update: What sites were hit and why?] The focus on unique and fresh content has been spoken of long before the changes, but the algorithm updates legitimised what many industry specialists predicted would happen.

  In any case, 2011 has been particularly crazy with the amount of changes, so what does 2012 have in store? Well here’s a list of a few ideas to get you thinking….
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  • News
  • 28th Nov 2011
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  Mega Monday: E-Commerce Boom and High Street Gloom

  

  Today is known as Mega Monday or Cyber Monday in the US. It marks the biggest shopping day online as consumers turn to their desktops, laptops and mobile devices to buy their Christmas gifts in time to be delivered for the big day.

  As Mega Monday kicks off in, it has been forecasted as the biggest online shopping day of the year, where 3,300 orders can be made every minute according to Visa. What it also marks is the rise of e-commerce and how it has totally changed the consumer landscape, leaving the high street shops emptier than ever before.
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  • Brand
  • 23rd Nov 2011
  • Comment

  Improve Your Brand's Online PR with Bloggers

  

  For brands, working with bloggers to enhance or your reputation isn’t exactly anything new. However it’s continued usage is a testament to how effective, powerful and influential it can be when writing positive comments or posts about a specific brand or their products and services.

  Recent data from Technorati’s State of the Blogosphere 2011 has revealed that blogging about brands is more popular than ever. However, the relationship between brands and bloggers could be improved somewhat, to allow for better online PR and user engagement.
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  • Social Media
  • 21st Nov 2011
  • 5 Comments

  Job Search Traffic Increase: Improve Your Chances with Social Media

  

  As many countries in the western world have been affected by the financial crisis and subsequent budget and job cuts, more and more people have found themselves out of work – in the UK alone 2.62 million people are unemployed.

  With such unprecedented levels, many of whom are young people, the Internet has become a source of information to find and search for jobs, albeit a competitive one. As such, you may be tearing your hair out desperately trying to figure out where your next break will come, whilst knowing that thousands of other people will be doing the same thing. There is help though, especially in the form of social media.
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  • News
  • 18th Nov 2011
  • Comment

  Get Your Business in Order before Taking Part in Digital Marketing

  

  For any business, no matter how small or large, it’s important to ensure your house is in order before you take part in any digital marketing campaigns, whether that’s SEO, PPC and Social Media amongst many more.

  If your business isn’t prepared operationally, strategically or financially for more users or custom, then the results could be crippling. This could either mean that your site just isn’t prepared for extra traffic or that your business as a whole simply can’t cope with an increase in conversions and sales. Increasingly more and more horror stories are being told.
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  • News
  • 16th Nov 2011
  • Comment

  Search Engine Market Share Statistics - November 2011

  

  The past month has seen some small, but very interesting fluctuations in the search engine market share statistics for both the UK and US markets. As always Google continue to dominate the market, however they’ve suffered differing fortunes on either side of the Atlantic this month.

  Other search engines have performed similarly on both sides of the pond. Yahoo continues to lose ground, whilst Microsoft’s Bing has once again increased their share. Ask actually performed much better in the UK market over the past 4 weeks in comparison to the US market.
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