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If you didn’t know already, Google have followed up from their previous television adverts with yet another one of their well styled and slick commercials; this time promoting their social network, Google+.
So, another year has passed and some classic April Fools gags have been made (I think Google have won this year with their litany of gags, from the Google 8-Bit Maps for NES to the YouTube collection on DVD).
Today is the day that Friends Reunited, the first UK social network, relaunches. The former social networking giant has given itself a lick of paint, and a whole new feel to it, focussing on nostalgia and memories.
What’s difficult to believe is that Friends Reunited, which launched in 2000, was the UK’s first social network and went on to become one of the most popular too; in 2005 it boasted over 15 million users. Then the MySpace’s and the Facebook’s of this world took off, and the rest as they say is history. However, Friends Reunited is back, but will it work?
In the US market, Google and Microsoft’s Bing have seen gains, whilst Yahoo and AOL actually saw a drop in their market share. The gap between Bing and Yahoo has widened, but by how much? In the UK, Google have seen a slight drop, with all other search engines benefiting. Does this show us the potential for a more competitive market? Here’s what we found this month.
Have you ever wondered just how valuable content is? If you stop to consider the sheer volume of content that is produced on quality blogs and online publications and the revenues this generates, its true worth becomes immediately apparent.
For users, this can be the quality of the content that’s produced, so much so it keeps them coming back day after day. For businesses, it’s the volume of hits these websites receive. As a result they are prepared to pay big bucks – which can be seen in the recent buyouts of blogs and online magazines.
An integral part of anyone’s SEO strategy is link building. Right now, anyone performing SEO or working on a campaign will be looking at ways in which they can build links to the site they are looking to optimise. Now the age old debate in SEO link building is whether you should focus on quantity of links, or quality of links, or a blend of the two.
As you’ve probably gauged by the title, I’m not here to discuss ways to build a large quantity of links. Now, that isn’t to say that this isn’t still important. Of course the number of backlinks a website has is important, but there is a need to focus on quality links as well. Why you should do this and how it can be achieved will be discussed.
Google have announced a mammoth update, with 40 changes and tweaks to the way the search engines will work all over the world. The main focus of the changes revolve around the ongoing Panda update (we’re up to version 3.3 if you’re keeping track), as well as a few other key areas.
A couple of the standout adjustments in this monthly update will impact the way that Google evaluate their links and the way they rank websites for local searches. This will no doubt raise a few eyebrows amongst anyone working within SEO, and Digital Marketing more broadly.
Last year I attended the 2011 Content Strategy Forum. Being a relative newbie to SEO and digital marketing, I was eager to learn and understand from speakers and attendees all about their experiences, and in what capacity they were involved in Content Marketing. I was amazed to learn that out of all the people in attendance, few were actually from SEO agencies – in fact I would even go as far to say that out of all the people there, I could have been one of the only SEO Copywriters. Whilst this seemed a little disheartening at the time, it was actually rather enlightening.
Ofcom have recently announced that UK broadband speeds increased by 22% last year. In addition, they plan to cut the cost of line rentals and broadband connections. Simultaneously, there is also huge growth in online advertising from some of the largest firms in the UK. So can we assume then that as broadband speeds quicken, more money will be spent by firms advertising online?
It’s staggering to see the amount of websites who look to achieve rankings for local terms, yet appear nowhere in the SERPs when these terms are searched for. The reason they don’t rank is because of one key issue; website owners or webmasters simply have not optimised the content to include these crucial local search terms. So when it comes to optimising your site for local SEO, be sure to optimise your content as well – it could make all the difference.