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James Perrin

James Perrin

Content Marketing Manager, James Perrin is a regular contributor to the Koozai blog. Well experienced in sales and marketing, James also has a passion for journalism and media, especially new media. From the latest industry related new stories to copywriting advice, James will provide you with plenty of digital marketing information.

Blog Posts, Videos and More

  • James Perrin
    Afternoon Session Write-up of the #Contentmarketingshow

    Content Marketing ShowAfter a fantastic start to the Content Marketing Show, everyone went for lunch, networked, and chatted content, content and more content. Then we were treated to the afternoon session. If this was half as good as the morning session, then we were all truly in for a treat.

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  • James Perrin
    Morning Session Write-up of the #Contentmarketingshow

    Content Marketing ShowThe inaugural Content Marketing Show kicked off today, with a morning packed with great speakers and some fantastic insights into the fast-evolving world of Content Marketing.

    Here’s our write-up of the morning session.

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  • James Perrin
    Broadening Your Content Marketing Strategy – #cslondon12

    Marketing business salesHow is your Content Marketing strategy fairing? If Google’s Panda algorithm update had you in a bit of a quandary, then I’ve no doubt Penguin really kicked you when you were down. Does that sound right? Well this doesn’t have to be the case; it doesn’t have to be the case at all.

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  • James Perrin
    Warning All Content Marketers! The Hidden Cost of Creating Online Content

    PenniesThe value of content couldn’t be greater. Whether it’s for SEO Social Media or Brand purposes, it seems as though Copywriters and Content Marketers are in high demand. However, there’s a hidden cost to cutting corners and creating poor quality content. Let’s take a look.

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  • James Perrin
    Calling All Wannabe SEO Rockstars! Leave It To The Pros

    RockstarDuring my relatively short time working in SEO (or Digital Marketing to be precise) I’ve become slightly perplexed with wannabe ‘SEO rockstars’. What’s the point in them? And why are some SEOers hell-bent on becoming the next big thing? Here’s what I’ve discovered.

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  • James Perrin
    Video Still

    Don’t you just hate spending hours and hours creating good quality content, only for you to put it online and nobody see it or very few people see it? Well, that doesn’t have to be the case. It doesn’t have to be the case at all. My name is James Perrin, and I’m actually an SEO copywriter here at Koozai. Today we’re going to talk about content marketing success stories.
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  • James Perrin
    How Digital Marketing is Changing the Sports Industry

    This week sees London host the long awaited Olympic Games. With the event being dubbed as the first truly Digital games, it got me thinking; Digital Marketing has truly changed the way sport is consumed, packaged and sold to consumers. Let’s take a closer look at what I mean.

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  • James Perrin
    How Bad Publicity Can Be an SEO Win

    SEO SphereSomething that has plagued the world of SEO for years is the use of negative publicity. Whether it’s to secure strong backlinks or to just generate a bit of online buzz, people have used negative publicity for years. However, more often than not, it never quite works out as expected, not in the long run anyway.

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