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Google have announced a mammoth update, with 40 changes and tweaks to the way the search engines will work all over the world. The main focus of the changes revolve around the ongoing Panda update (we’re up to version 3.3 if you’re keeping track), as well as a few other key areas.
A couple of the standout adjustments in this monthly update will impact the way that Google evaluate their links and the way they rank websites for local searches. This will no doubt raise a few eyebrows amongst anyone working within SEO, and Digital Marketing more broadly.
I want you to picture a scenario. You spend hours and hours writing good quality content. But what do you do with it? Where do you submit it to? Article marketing sites, blog spinning sites, I mean they’re good and you’ll get a link out of it, but where you’ll get real link value is with guest blogging. I’m James and I’m a copywriter here at Koozai, and today I’m going to talk to you about the benefits of guest blogging.
Last year I attended the 2011 Content Strategy Forum. Being a relative newbie to SEO and digital marketing, I was eager to learn and understand from speakers and attendees all about their experiences, and in what capacity they were involved in Content Marketing. I was amazed to learn that out of all the people in attendance, few were actually from SEO agencies – in fact I would even go as far to say that out of all the people there, I could have been one of the only SEO Copywriters. Whilst this seemed a little disheartening at the time, it was actually rather enlightening.
Ofcom have recently announced that UK broadband speeds increased by 22% last year. In addition, they plan to cut the cost of line rentals and broadband connections. Simultaneously, there is also huge growth in online advertising from some of the largest firms in the UK. So can we assume then that as broadband speeds quicken, more money will be spent by firms advertising online?
It’s staggering to see the amount of websites who look to achieve rankings for local terms, yet appear nowhere in the SERPs when these terms are searched for. The reason they don’t rank is because of one key issue; website owners or webmasters simply have not optimised the content to include these crucial local search terms. So when it comes to optimising your site for local SEO, be sure to optimise your content as well – it could make all the difference.
A new year and a new development in the ongoing struggle for search engine market share. Last year we spoke about the turning point when Microsoft’s Bing would overtake Yahoo in terms of US market share; well latest figures reveal they have done so, meaning that 2012 has started off great for Bing, and pretty poorly for Yahoo.
In the UK, the good news for Bing has continued as their share has jumped 0.26% in the last month. All other search engines gained a share of the UK market, with Google being the only one to actually see a drop.
This year, BrightonSEO will be like no other. Not only are we sponsoring the event, but this year we will also be speaking, something we’re truly excited about. Our very own Digital Marketing Director, Sam Noble will take to the stage and discuss how to effectively launch or re-launch brands or products online. So be sure to give her a warm welcome!
This year the event will take place on April 13th at the Brighton Dome, and is set to be the biggest one so far. Tickets sold out in a record 13 minutes!
Exciting news from the world of SEO. BrightonSEO, one of the biggest digital marketing events of the year, is taking place on Friday the 13th of April. Free tickets will be available this Wednesday, the 25th January, from 9.30 am onwards. Be sure to get in quick though as tickets will be snapped up in no time at all; last year they ran out in under half an hour!
With an ever increasing emphasis being placed on social, 2012 is certainly the year to start taking advantage of all the existing and emerging platforms currently available. Whether you’re a business looking after your own social media campaigns, or an agency or consultant working on behalf of a client, it’s certainly an important aspect to get right – and this is where learning simple copywriting tips for social media will pay dividends.
You’ve no doubt looked up and down your high street recently, only to discover closing down sales, boarded up shops and empty premises. This has been a continued trend of late, with a large number of well known brands either falling into administration or having to shut their doors.
From Our Price to Rumbelows and now Barratts to La Senza, history has not been kind on the high street. The modern retail landscape demands an online presence, at the very least. For those retailers who are making a success of it, the business strategy of bricks and clicks seems to be the answer.