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James Perrin

James Perrin

Content Marketing Manager, James Perrin is a regular contributor to the Koozai blog. Well experienced in sales and marketing, James also has a passion for journalism and media, especially new media. From the latest industry related new stories to copywriting advice, James will provide you with plenty of digital marketing information.

Blog Posts, Videos and More

  • James Perrin
    Broadening Your Content Marketing Strategy – #cslondon12

    Marketing business salesHow is your Content Marketing strategy fairing? If Google’s Panda algorithm update had you in a bit of a quandary, then I’ve no doubt Penguin really kicked you when you were down. Does that sound right? Well this doesn’t have to be the case; it doesn’t have to be the case at all.

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  • James Perrin
    Warning All Content Marketers! The Hidden Cost of Creating Online Content

    PenniesThe value of content couldn’t be greater. Whether it’s for SEO Social Media or Brand purposes, it seems as though Copywriters and Content Marketers are in high demand. However, there’s a hidden cost to cutting corners and creating poor quality content. Let’s take a look.

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  • James Perrin
    Calling All Wannabe SEO Rockstars! Leave It To The Pros

    RockstarDuring my relatively short time working in SEO (or Digital Marketing to be precise) I’ve become slightly perplexed with wannabe ‘SEO rockstars’. What’s the point in them? And why are some SEOers hell-bent on becoming the next big thing? Here’s what I’ve discovered.

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  • James Perrin
    Video Still

    Don’t you just hate spending hours and hours creating good quality content, only for you to put it online and nobody see it or very few people see it? Well, that doesn’t have to be the case. It doesn’t have to be the case at all. My name is James Perrin, and I’m actually an SEO copywriter here at Koozai. Today we’re going to talk about content marketing success stories.
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  • James Perrin
    How Digital Marketing is Changing the Sports Industry

    This week sees London host the long awaited Olympic Games. With the event being dubbed as the first truly Digital games, it got me thinking; Digital Marketing has truly changed the way sport is consumed, packaged and sold to consumers. Let’s take a closer look at what I mean.

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  • James Perrin
    How Bad Publicity Can Be an SEO Win

    SEO SphereSomething that has plagued the world of SEO for years is the use of negative publicity. Whether it’s to secure strong backlinks or to just generate a bit of online buzz, people have used negative publicity for years. However, more often than not, it never quite works out as expected, not in the long run anyway.

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  • James Perrin
    Is the Future of Digital Marketing Going Mobile?

    Smartphone ImageApple did it, Google got on board, and now Facebook are believed to bringing out their own range of smartphones. As the world begins to go mobile, we take a look at what this means for the world of Digital Marketing.

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  • James Perrin
    How To Make The World See Your Content  (#SotonDigital)

    DigitalDon’t you just hate spending hours and hours creating good quality content, only for you to put it up online and very few people to see it? If it gets lost in the ether, it’s no use to anyone. So how do you make the world see your content?

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