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This week sees London host the long awaited Olympic Games. With the event being dubbed as the first truly Digital games, it got me thinking; Digital Marketing has truly changed the way sport is consumed, packaged and sold to consumers. Let’s take a closer look at what I mean.
Something that has plagued the world of SEO for years is the use of negative publicity. Whether it’s to secure strong backlinks or to just generate a bit of online buzz, people have used negative publicity for years. However, more often than not, it never quite works out as expected, not in the long run anyway.
Apple did it, Google got on board, and now Facebook are believed to bringing out their own range of smartphones. As the world begins to go mobile, we take a look at what this means for the world of Digital Marketing.
Don’t you just hate spending hours and hours creating good quality content, only for you to put it up online and very few people to see it? If it gets lost in the ether, it’s no use to anyone. So how do you make the world see your content?
This month we’ve seen some really interesting movements in terms of market share for search engines on both sides of the Atlantic. In some instances it’s business as usual, but in the case of the UK markets, some search engines have thrown up a few surprises.
You don’t have to search for too long before coming across a website that has been badly written. You know the ones; too much or too little content, mistakes everywhere, and a severe lack of punch. This isn’t helping your website whatsoever, so here’s what you need to focus on to avoid a major copywriting fail.
As we all know, digital marketing is an ever evolving industry. It’s rare for a day to pass without some form of industry developments or new strategies to consider – which leads nicely onto article marketing.
It’s business as usual when it comes to April’s search engine market share statistics. Read More
It appears that the online advertising industry has bucked the trend amongst many other sectors in the UK. Despite a gloomy outlook with the current UK economy, advertising on the Internet appears to be thriving.