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Does ‘Like us for your chance to win a Holiday’, sound familiar? How about, ‘The best comment on this blog post wins a brand new iPad’? Well, it should go without saying that if you’re running some sort of competition, you should consider how this is going to be marketed.
For any Content Marketer, creating content ideas with traction is arguably the toughest, but also the most exciting and rewarding part of any campaign. Whether you’re working client side or in-house, your job can be made all the more easier, just by liaising with Public Relations professionals.
With Content Marketing taking shape in the digital landscape, the Content Marketing Association’s International Content Marketing Summit was the perfect place to get the very latest developments in the broader world of content marketing. Let’s take a closer look.
Here’s our write-up of the morning session.
How is your Content Marketing strategy fairing? If Google’s Panda algorithm update had you in a bit of a quandary, then I’ve no doubt Penguin really kicked you when you were down. Does that sound right? Well this doesn’t have to be the case; it doesn’t have to be the case at all.
The value of content couldn’t be greater. Whether it’s for SEO Social Media or Brand purposes, it seems as though Copywriters and Content Marketers are in high demand. However, there’s a hidden cost to cutting corners and creating poor quality content. Let’s take a look.
During my relatively short time working in SEO (or Digital Marketing to be precise) I’ve become slightly perplexed with wannabe ‘SEO rockstars’. What’s the point in them? And why are some SEOers hell-bent on becoming the next big thing? Here’s what I’ve discovered.
Don’t you just hate spending hours and hours creating good quality content, only for you to put it online and nobody see it or very few people see it? Well, that doesn’t have to be the case. It doesn’t have to be the case at all. My name is James Perrin, and I’m actually an SEO copywriter here at Koozai. Today we’re going to talk about content marketing success stories.