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With Content Marketing being on every digital marketer’s lips at the moment, it’s time to really sink our teeth into the subject. As businesses all over the world begin to invest larger sums of money into this burgeoning marketing form, we thought why not ask the leading voices on the subject a question or two? So we did, and here’s what we found out.
Okay, quick question. When it comes to creating content marketing, why waste hours and hours and hours spending time creating good quality content only for your titles to be letting you down? There’s no point. It’s just wasting time. You need to make sure your titles are working for you and that they are packing a punch. Now, in this video guide today, what we’re going to be doing is we are going to be looking at eight key areas for you to focus on when it comes to creating titles, and I’m going to be giving you an actual tip for each key area.
An effective content marketing title can make all the difference to your campaigns. Whether it’s the number of social shares, Click through Rate, traffic or conversions, a well-researched and strategically planned title can massively help your efforts. Check out these top tips to see how.
Bear with me on this one. For decades, radio stations all over the world have had to create programmes and schedules dedicated at bringing in listeners; and at the heart of it is good quality content, albeit, content over the airwaves. So what can Content Marketers learn from the world of radio, if anything?
I had the great pleasure of visiting the ionSearch conference today, hosted in the wonderful city of Leeds. This two day conference showcases the very best in search from around the globe, and I decided to share some of the great tips I’ve learned so far.
The world of Content Marketing has come a long way since the days of old-hat techniques; we’re very much in the age of creating exceptional, unique content that stands out and adds real value to your audience. One of the best ways to achieve this is with data-driven content. Here’s a guide to how it can be done.
It’s 2013. It’s a new year in digital, and content marketing is much more than just a buzz word. It’s the real deal.
My name’s James Perrin, and I’m the Content Marketing Manager here at Koozai, and today I’m going to be talking to you about broadening your content marketing approach.
Does ‘Like us for your chance to win a Holiday’, sound familiar? How about, ‘The best comment on this blog post wins a brand new iPad’? Well, it should go without saying that if you’re running some sort of competition, you should consider how this is going to be marketed.
For any Content Marketer, creating content ideas with traction is arguably the toughest, but also the most exciting and rewarding part of any campaign. Whether you’re working client side or in-house, your job can be made all the more easier, just by liaising with Public Relations professionals.
With Content Marketing taking shape in the digital landscape, the Content Marketing Association’s International Content Marketing Summit was the perfect place to get the very latest developments in the broader world of content marketing. Let’s take a closer look.