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A new year in digital, and there are many more talking points for Content Marketing. With January almost a distant memory what better way to plan the rest of the year than by reading what the experts will be doing as part of their Content Strategies this year. Well, that’s exactly what we’ve done.
Hi. Today we’re going to be talking about tips for creating Hummingbird-friendly content marketing. Now, Hummingbird was an algorithm update created at the back end of last year. Simply put, it enables Google to better understand concepts and complex search queries as opposed to just keywords. Now what does this mean to us content marketers? Well, it means two things. First of all, it means the content we create really needs to be focused and centered around the user. So it needs to be focused on user intent. We’ll be looking at a lot of things like search queries and that type of thing. Secondly it means that we need to provide a lot more rich context for Google to better understand and rank that content.
How do you measure the success of your content marketing or blog? Page views, rankings, earned links, conversions, sales or other? Whatever metric you decide to use, it needs to be related to the overall goal of the piece.
With that in mind, have you ever considered comments as a way of measuring the success of your content?
This year’s Content Marketing Show takes place at London’s Logan Hall and features sixteen talks that cover a variety of hot topics including strategy, personas and creating content for social. We will be updating this post throughout the day with key takeaways from each of the talks, so be sure to check back.
Hi. Today we’re going to talk about content marketing for local SEO. We’re going to look at who to target, where to find ideas, local content types as well as how to measure your efforts. So let’s kick off with who to target.
Local SEO should be a major part of any brand’s online marketing arsenal, but did you know that Content Marketing can facilitate your efforts significantly? Here are some content marketing tips and ideas to help with your local SEO campaign.
So you’ve got yourself a killer piece of content, but your efforts could be in vain if you’re using these activities, and you’re not complying with Google’s guidelines. Not only will this affect the piece of content that you’ve written, but it might also affect your website too.
Have you ever considered Google as a publisher of content? Well in fact they facilitate the publishing of content; but as a result of their overarching power, they have changed the content landscape. Whether that’s for better or worse is now up for discussion.