Blog Posts, Videos and More

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  • Social Media
  • 18th Sep 2012
  • 10 Comments

  Is Community Building More Important Than SEO?

  

  Whether you started 10 years ago or 1 year ago, what were you told about the purpose of SEO? Was it something along the lines of, ‘to make a website more visible in the search engines, to drive additional traffic and custom?’ Well since that time, search engines have changed what’s important to them, so isn’t it about time you changed the way you carried out your campaigns?

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  • Social Media
  • 22nd Aug 2012
  • 1 Comment

  How to get more from your Tweets - Infographic

  

  If you’re looking  to get more from your Twitter profile, knowing when to tweet and how long each message should be is critical. Today we’re featuring an infographic from Fusework Studios; it provides a fascinating insight into how you can maximise the impact of your tweets based on various factors, including the optimal number of hashtags and the best time of day to tweet, supported by some surprising statistics.

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  • SEO
  • 9th Aug 2012
  • 26 Comments

  Calling All Wannabe SEO Rockstars! Leave It To The Pros

  

  During my relatively short time working in SEO (or Digital Marketing to be precise) I’ve become slightly perplexed with wannabe ‘SEO rockstars’. What’s the point in them? And why are some SEOers hell-bent on becoming the next big thing? Here’s what I’ve discovered.

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  • SEO
  • 8th Aug 2012
  • 7 Comments

  Content Marketing Success Stories

  

  Don’t you just hate spending hours and hours creating good quality content, only for you to put it online and nobody see it or very few people see it? Well, that doesn’t have to be the case. It doesn’t have to be the case at all. My name is James Perrin, and I’m actually an SEO copywriter here at Koozai. Today we’re going to talk about content marketing success stories.
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  • Brand
  • 23rd Jul 2012
  • 7 Comments

  How Digital Marketing is Changing the Sports Industry

  

  This week sees London host the long awaited Olympic Games. With the event being dubbed as the first truly Digital games, it got me thinking; Digital Marketing has truly changed the way sport is consumed, packaged and sold to consumers. Let’s take a closer look at what I mean.

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  • Social Media
  • 26th Jun 2012
  • Comment

  Reasons To Use Google+ For Business (Infographic)

  

  With new amends happening frequently, it’s clear Google+ remains a key part in the future of Google and the Internet as a whole. This excellent infographic from Chris Brogan and Blue Glass looks at why Google+ is a good bet for businesses and examines the key methods of sharing content on the site.

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  • SEO
  • 15th Jun 2012
  • 3 Comments

  How Bad Publicity Can Be an SEO Win

  

  Something that has plagued the world of SEO for years is the use of negative publicity. Whether it’s to secure strong backlinks or to just generate a bit of online buzz, people have used negative publicity for years. However, more often than not, it never quite works out as expected, not in the long run anyway.

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  • News
  • 29th May 2012
  • 2 Comments

  Is the Future of Digital Marketing Going Mobile?

  

  Apple did it, Google got on board, and now Facebook are believed to bringing out their own range of smartphones. As the world begins to go mobile, we take a look at what this means for the world of Digital Marketing.

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  • SEO
  • 25th May 2012
  • Comment

  How To Make The World See Your Content (#SotonDigital)

  

  Don’t you just hate spending hours and hours creating good quality content, only for you to put it up online and very few people to see it? If it gets lost in the ether, it’s no use to anyone. So how do you make the world see your content?

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  • News
  • 15th May 2012
  • Comment

  Search Engine Market Share Statistics - May 12

  

  This month we’ve seen some really interesting movements in terms of market share for search engines on both sides of the Atlantic. In some instances it’s business as usual, but in the case of the UK markets, some search engines have thrown up a few surprises.

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  • SEO
  • 1st May 2012
  • Comment

  Copywriting Mistakes That Are Killing Your Website

  

  You don’t have to search for too long before coming across a website that has been badly written. You know the ones; too much or too little content, mistakes everywhere, and a severe lack of punch. This isn’t helping your website whatsoever, so here’s what you need to focus on to avoid a major copywriting fail.
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