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James Perrin

James Perrin

Content Marketing Manager, James Perrin is a regular contributor to the Koozai blog. Well experienced in sales and marketing, James also has a passion for journalism and media, especially new media. From the latest industry related new stories to copywriting advice, James will provide you with plenty of digital marketing information.

Blog Posts, Videos and More

  • James Perrin
    57 Great Tips From The London Agile Content Meetup #agilecontent

    Content MeetupThis week I was treated to the inaugural London Agile Content Meetup. What was formerly the Content Strategy Meetup, has now become something a lot larger and more holistic – indicative of the way in which Content Marketing and Content Strategy has evolved.

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  • James Perrin
    Content Marketing In 2014: We Ask The Experts

    Content Marketing ExpertsA new year in digital, and there are many more talking points for Content Marketing. With January almost a distant memory what better way to plan the rest of the year than by reading what the experts will be doing as part of their Content Strategies this year. Well, that’s exactly what we’ve done.

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  • James Perrin
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    Hi. Today we’re going to be talking about tips for creating Hummingbird-friendly content marketing. Now, Hummingbird was an algorithm update created at the back end of last year. Simply put, it enables Google to better understand concepts and complex search queries as opposed to just keywords. Now what does this mean to us content marketers? Well, it means two things. First of all, it means the content we create really needs to be focused and centered around the user. So it needs to be focused on user intent. We’ll be looking at a lot of things like search queries and that type of thing. Secondly it means that we need to provide a lot more rich context for Google to better understand and rank that content.

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  • James Perrin
    The Importance Of Comments And How To Get More Of Them

    09-12-2013 17-09-01How do you measure the success of your content marketing or blog? Page views, rankings, earned links, conversions, sales or other? Whatever metric you decide to use, it needs to be related to the overall goal of the piece.

    With that in mind, have you ever considered comments as a way of measuring the success of your content?

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  • James Perrin
    80 Essential Tips From The Content Marketing Show 2013

    Content Marketing Show LogoThis year’s Content Marketing Show takes place at London’s Logan Hall and features sixteen talks that cover a variety of hot topics including strategy, personas and creating content for social. We will be updating this post throughout the day with key takeaways from each of the talks, so be sure to check back.

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  • James Perrin
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    Hi. Today we’re going to talk about content marketing for local SEO. We’re going to look at who to target, where to find ideas, local content types as well as how to measure your efforts. So let’s kick off with who to target.

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  • James Perrin
    How Content Marketing Can Help Local SEO

    Locally MadeLocal SEO should be a major part of any brand’s online marketing arsenal, but did you know that Content Marketing can facilitate your efforts significantly? Here are some content marketing tips and ideas to help with your local SEO campaign.

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  • James Perrin
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    So you’ve got yourself a killer piece of content, but your efforts could be in vain if you’re using these activities, and you’re not complying with Google’s guidelines. Not only will this affect the piece of content that you’ve written, but it might also affect your website too.

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  • James Perrin
    Have Google Made The Content Landscape Better Or Worse? Discuss

    Content MarketingHave you ever considered Google as a publisher of content? Well in fact they facilitate the publishing of content; but as a result of their overarching power, they have changed the content landscape. Whether that’s for better or worse is now up for discussion.

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