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James Perrin

James Perrin

Content Marketing Manager, James Perrin is a regular contributor to the Koozai blog. Well experienced in sales and marketing, James also has a passion for journalism and media, especially new media. From the latest industry related new stories to copywriting advice, James will provide you with plenty of digital marketing information.

Blog Posts, Videos and More

  • James Perrin
    How Content Marketing Can Help Local SEO

    Locally MadeLocal SEO should be a major part of any brand’s online marketing arsenal, but did you know that Content Marketing can facilitate your efforts significantly? Here are some content marketing tips and ideas to help with your local SEO campaign.

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  • James Perrin
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    So you’ve got yourself a killer piece of content, but your efforts could be in vain if you’re using these activities, and you’re not complying with Google’s guidelines. Not only will this affect the piece of content that you’ve written, but it might also affect your website too.

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  • James Perrin
    Have Google Made The Content Landscape Better Or Worse? Discuss

    Content MarketingHave you ever considered Google as a publisher of content? Well in fact they facilitate the publishing of content; but as a result of their overarching power, they have changed the content landscape. Whether that’s for better or worse is now up for discussion.

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  • James Perrin
    The Issues In Content Marketing Today: We Ask the Experts

    Content Marketing FacesWith Content Marketing being on every digital marketer’s lips at the moment, it’s time to really sink our teeth into the subject. As businesses all over the world begin to invest larger sums of money into this burgeoning marketing form, we thought why not ask the leading voices on the subject a question or two? So we did, and here’s what we found out.

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  • James Perrin
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    Okay, quick question. When it comes to creating content marketing, why waste hours and hours and hours spending time creating good quality content only for your titles to be letting you down? There’s no point. It’s just wasting time. You need to make sure your titles are working for you and that they are packing a punch. Now, in this video guide today, what we’re going to be doing is we are going to be looking at eight key areas for you to focus on when it comes to creating titles, and I’m going to be giving you an actual tip for each key area.

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  • James Perrin
    30 Top Tips For Amazingly Effective Content Marketing Titles

    29-05-2013 14-07-21An effective content marketing title can make all the difference to your campaigns. Whether it’s the number of social shares, Click through Rate, traffic or conversions, a well-researched and strategically planned title can massively help your efforts. Check out these top tips to see how.

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  • James Perrin
    What Radio Can Teach Us About Content Marketing

    On Air MicrophoneBear with me on this one. For decades, radio stations all over the world have had to create programmes and schedules dedicated at bringing in listeners; and at the heart of it is good quality content, albeit, content over the airwaves. So what can Content Marketers learn from the world of radio, if anything?

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  • James Perrin
    Over 150 Tips from #ionSearch – Days One and Two

    ionSearchI had the great pleasure of visiting the ionSearch conference today, hosted in the wonderful city of Leeds. This two day conference showcases the very best in search from around the globe, and I decided to share some of the great tips I’ve learned so far.

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  • James Perrin
    A Guide to Data-Driven Content Marketing

    Data-driven content marketingThe world of Content Marketing has come a long way since the days of old-hat techniques; we’re very much in the age of creating exceptional, unique content that stands out and adds real value to your audience. One of the best ways to achieve this is with data-driven content. Here’s a guide to how it can be done.

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  • James Perrin
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    It’s 2013. It’s a new year in digital, and content marketing is much more than just a buzz word. It’s the real deal.

    My name’s James Perrin, and I’m the Content Marketing Manager here at Koozai, and today I’m going to be talking to you about broadening your content marketing approach.

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