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Harry Gardiner

Harry Gardiner

Harry works as a Content Marketing Executive for Koozai. After studying Advertising at University, Harry picked up a wide range of skills including copywriting, creative thinking and problem solving. With a keen eye on new technologies, he developed a passion for Direct and Digital Marketing. Combined with his strong background in retail, Harry brings his forward-thinking sales knowledge to the Koozai Team.

Blog Posts, Videos and More

  • Harry Gardiner
    33 Tips From Technology For Marketing & Advertising 2014

    TFM&AThis year’s TFM&A is filled with creative talks from some of the most sought-after industry leaders; but don’t worry if couldn’t make it, as we’ve sent two of our top Content Marketing Executives, Harry Gardiner and John Waghorn, along to report back with all the info from day one of this innovative event.

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  • Harry Gardiner
    How Blockbuster Movies Can Inspire Your Content Marketing Plans

    Movies and popcornFilm marketing has advanced in leaps and bounds in the last few decades. Promoters now have a wealth of exciting and versatile tools at their disposable when it comes to generating interest in their new feature.

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  • Harry Gardiner
    Video Still

    A lot of small businesses, when it comes to creating creative content, feel like they’re limited by their budget. In reality, you shouldn’t really see your budget as a limit. Instead, see it as a challenge. How can you, as a small business, get the most out of your content with the funds available? Even if you’re a tiny business with the most miniscule of funds, you can still create outstanding content for relatively cheap.

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  • Harry Gardiner
    New Year, New Challenges 2014: Meeting The Next Wave Of Digital Marketers

    Southampton Solent UniversityAs the title of this blog post suggests, the New Year brings with it whole new challenges. For some it’s losing weight, getting fit, or learning a new language. For many students in their last year of university, it’s finding the time to secure a career (or even simply work experience) whilst still focussing on completing their work.

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  • Harry Gardiner
    The Importance Of Properly Managing Your Social Profiles

    Social Media“Company fires staff; staff take over branded Twitter account.”

    Sadly headlines like the one above were popping up all over the media throughout the last year. As brands flock to establish social profiles and social marketing becomes more prevalent, we were bound to see an increase in blunders such as these.

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  • Harry Gardiner
    My Month Without Google Search

    GoogleI’ve always felt a bit sorry for vacuums. Hear me out. There are hundreds of brands of vacuum, yet Hoover have capitalised most on both the name and the action. Let’s face it, you’re much more likely to say you are going to “hoover” something than you are “vacuum” it; and all because they probably had a better marketing team at one point or another.

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  • Harry Gardiner
    A Beginners Guide To B2B Content Marketing

    B2BThe purpose of B2B Content Marketing is to acquire and nurture leads, in order to turn those leads into constant conversions. Think of your content as information businesses want to consume. If your brand regularly produces tasty content that other businesses constantly want to eat up, then you’re taking a step in right direction in collecting and converting leads.

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  • Harry Gardiner
    How Nokia Innovate With Content Marketing

    Mobile revolutionThere was once a time when Nokia dominated the mobile phone market. The company revolutionised the mobile industry with their ‘candy bar’ style handsets. They were the pioneers of the industry, creating nearly indestructible phones and developing some of the world’s first colour screen mobiles.

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  • Harry Gardiner
    The Evolution Of Language And What It Means For Content Marketing

    Words on Board“Squee! LOL! OMG! Totes Amazeballs!”

    Believe it or not, all of the above words can now be found in the dictionary (although amazeballs is still confined to Collins Online Dictionary, the forward-thinker’s favourite).

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  • Harry Gardiner
    Video Still

    Hi there. Today I’m going to talk to you about managing your brand’s reputation online. Building a brand for yourself online has never been easier. Recent technology means that you now access hundreds of social profiles at just a click of a button. Social media [sites] and how we act and the things we say on them have never been more important.

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  • Harry Gardiner
    Using Creative Content To Build Your Brand’s Reputation

    Brand BuildingBuilding and sustaining your brand’s reputation all depends on keeping the promises you make to customers. If a brand can consistently meet (or even better exceed) the promises it makes to its followers, then its reputation is in safe hands.

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