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Sadly headlines like the one above were popping up all over the media throughout the last year. As brands flock to establish social profiles and social marketing becomes more prevalent, we were bound to see an increase in blunders such as these.
I’ve always felt a bit sorry for vacuums. Hear me out. There are hundreds of brands of vacuum, yet Hoover have capitalised most on both the name and the action. Let’s face it, you’re much more likely to say you are going to “hoover” something than you are “vacuum” it; and all because they probably had a better marketing team at one point or another.
The purpose of B2B Content Marketing is to acquire and nurture leads, in order to turn those leads into constant conversions. Think of your content as information businesses want to consume. If your brand regularly produces tasty content that other businesses constantly want to eat up, then you’re taking a step in right direction in collecting and converting leads.
There was once a time when Nokia dominated the mobile phone market. The company revolutionised the mobile industry with their ‘candy bar’ style handsets. They were the pioneers of the industry, creating nearly indestructible phones and developing some of the world’s first colour screen mobiles.
“Squee! LOL! OMG! Totes Amazeballs!”
Believe it or not, all of the above words can now be found in the dictionary (although amazeballs is still confined to Collins Online Dictionary, the forward-thinker’s favourite).
Hi there. Today I’m going to talk to you about managing your brand’s reputation online. Building a brand for yourself online has never been easier. Recent technology means that you now access hundreds of social profiles at just a click of a button. Social media [sites] and how we act and the things we say on them have never been more important.
Building and sustaining your brand’s reputation all depends on keeping the promises you make to customers. If a brand can consistently meet (or even better exceed) the promises it makes to its followers, then its reputation is in safe hands.
Writer’s block can be a royal pain.
Beginning your work with full gusto only to find yourself stuck after the first sentence is infuriating, but what’s worse is staring at a blank page for what seems like an eternity, willing ideas to appear from somewhere.
Hi there. My name’s Harry Gardiner, and today I’m going to talk to you about effective storytelling. So pull up a chair and let’s get started. Everyone loves a good story, whether it’s from a friend, something that you read online, or from one of your favourite books. Understanding how to craft a good story and get the group involved in your tale is the key to creating effective and worthwhile content. So today I’ve put together four helpful tips about effective storytelling.
So what makes images so important and so much more valuable than words? That’s what we’re going to look at today.
Hi, there. I’m going to talk to you today about guest blogging. There’s been a lot of controversy surrounding the word “guest blogging” lately. Many people are worried as to whether Google are going to start cracking down on sites that host guest posts. Although nothing is for certain yet, what we do know is that Google like good quality content. The whole reason they keep running the algorithm updates for Panda and Penguin is because they want to try and create a better Web. So how can we help make the Web better? In short, through creating better content.