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Graeme Benge

Graeme Benge

With five years background in Travel, Graeme has built up strong commercial experience alongside online and offline marketing skills working with a variety of Travel Agents and Cruise Specialists. A passionate advocate of SEO and Social Media, Graeme has a strong interest in ROI and analytics in order to deliver the best level of returns.

Blog Posts, Videos and More

  • Graeme Benge
    Is Authority And Trust Earned Or Given?

    What is authority?bigstock-Trust-10707392

    Domain Authority has been a site metric used by SEOMoz for quite some time now. But I think this metric should actually break out of the confines of a bland calculation and become an aspiration for site owners.

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  • Graeme Benge
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    This is a transcript for our new video.

    Hello. I’m going to be talking to you about landing page optimisation. In 2012, conversion rate optimisation became one of the key digital marketing tactics. In 2013, I think it’s going to become even more important. One such element of that is landing page optimisation. Ultimately, these processes are going to make your website more enticing for people to actually sign up and buy stuff from you.
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  • Graeme Benge
    How Long Should You Keep Focusing On Just Rankings?

    Tunnel visionWouldn’t it be nice to be told how long it will take to see your site sitting pretty at the top of a Google search for your money term…Or even how close you are to being top of the pops? Wouldn’t it be more humane for someone to actually tell you that despite the fact you know that your site is the bee’s knees, it is never going to happen, that www.xyz.com is going to cling on to number one despite your 10 page champion?

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  • Graeme Benge
    2013: The Next Evolutionary Step For Online Marketing

    Has 2012 been a year of revolution or evolution? It’s tough to pick out any one event that has turned online marketing on its head, so I’m leaning toward evolution. Maybe you disagree, maybe Yelp publicly outing fake reviews was a tipping point, maybe the Google Penguin was akin to an algo-apocalypse…?

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  • Graeme Benge
    Outbound Linking: Your Part In The World Wide Web

    ILinkst’s an easy thing to forget, but the web is exactly that; a massive, ever expanding web of pages tied together by links moving in and out of them. Inbound links from authoritative external sites are the Holy Grail, but the web is meant to be an altruistic entity, you are meant to give in order to receive. Here, my quest is to speak up for the cause of the not so sexy but oh so noble outbound link, before registering outbound.org…

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  • Graeme Benge
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    Hi. I’m Graeme Benge, Digital Marketing Executive here at Koozai, and today I’m going to be talking to you about geo-rankings. In the past year or so it has become very clear that Google is looking to incorporate local elements into their search engine results to make the results better for specific searches. It’s quite hard being a search engine as you don’t always know what the searcher is particularly intending when they enter a search term.
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  • Graeme Benge
    Location, Location, Location – Geo-Rankings And Local SEO Recommendations

    jigsaw-puzzleAs Linkdex roll out functionality to help answer their self-coined Geo-variance conundrum, I look at the importance Geo-rankings are likely to have for SEO work and make some recommendations on local SEO strategy in the UK.

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  • Graeme Benge
    The Challenges Facing AuthorRank…Sell It To Us Google!

    Author RankA perpetual three way game of cat and mouse is being played between search engines, the virtuous white hatters and the evil gamers of the system with the user standing by oblivious. This post looks at the state of Google’s move towards personas or AuthorRank.

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