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Has 2012 been a year of revolution or evolution? It’s tough to pick out any one event that has turned online marketing on its head, so I’m leaning toward evolution. Maybe you disagree, maybe Yelp publicly outing fake reviews was a tipping point, maybe the Google Penguin was akin to an algo-apocalypse…?
SEO and PPC are quite clearly a separate skill set when it comes to implementation. However the aims of both disciplines intersect ultimately: that of prompting a user to complete an action. Organic search is to some extent anarchic, so if you want to make a page rank for a targeted keyword, shouldn’t every page of your site also be a landing page?
I’m going to be talking to you today about the power of negative keyword thinking. Negative keywords now play an absolutely vital part of any AdWords campaign. Successfully incorporating negative keywords into your campaign is going to be able to deliver a much more efficient campaign and drive efficiencies across the board. This should take a lot of the KPIs that many marketing managers want to see.
It’s an easy thing to forget, but the web is exactly that; a massive, ever expanding web of pages tied together by links moving in and out of them. Inbound links from authoritative external sites are the Holy Grail, but the web is meant to be an altruistic entity, you are meant to give in order to receive. Here, my quest is to speak up for the cause of the not so sexy but oh so noble outbound link, before registering outbound.org…
Hi. I’m Graeme Benge, Digital Marketing Executive here at Koozai, and today I’m going to be talking to you about geo-rankings. In the past year or so it has become very clear that Google is looking to incorporate local elements into their search engine results to make the results better for specific searches. It’s quite hard being a search engine as you don’t always know what the searcher is particularly intending when they enter a search term.
As Linkdex roll out functionality to help answer their self-coined Geo-variance conundrum, I look at the importance Geo-rankings are likely to have for SEO work and make some recommendations on local SEO strategy in the UK.
A perpetual three way game of cat and mouse is being played between search engines, the virtuous white hatters and the evil gamers of the system with the user standing by oblivious. This post looks at the state of Google’s move towards personas or AuthorRank.
The travel sector has been one of the fiercest online marketing battle grounds for some time. You can either put your tin hat on and wait for the dust to settle (that’s not going to happen I hope you realise. Ever.) or you can take advantage of the opportunities the web has and flourish.
It’s strange to think that this time two weeks ago I was on a train to Brighton, having met two “Koozai” (it must be a collective noun for something) on the train after abandoning a career in travel only the night before for one in digital marketing…well why not?